I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.
Is your ideal customer avatar really working for you?
If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.
In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.
That’s right, I said it.
If you want to find out how to fix your ICA, be sure to tune in!
If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series. It comes out on March 1st, it’s totally free, and you can get registered at www.rickmulready.com/4x.
Links & Resources Mentioned in this Episode:
Full show notes are available at www.rickmulready.com/473
Are you ready to learn some mind-blowing strategies for creating effective messaging?
If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!
In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling.
Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.
On Today’s Show You’ll Learn:
I know you will get a ton out of this episode because I was taking notes like crazy!
If you want to hear more of what we’ve been talking about in these episodes at a much deeper level, you’re going to want to catch Brandon’s brand new Content Revolution Video Series.
You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. I will be available on March 1st. It’s totally free, and you can register at www.rickmulready.com/4x.
Links & Resources Mentioned in this Episode:
Content Revolution Video Series
The Content Revolution Facebook Group
Brandon's Podcast: The New Generation Entrepreneur
Full show notes available at www.rickmulready.com/472
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.
Do you want to test your ads without sinking a ton of money into them?
Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes.
We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap.
I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads.
I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!
If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences and forces you to stand out within a crowded niche, I have something for you! Do you remember my buddy Brandon Lucero? He has a free video series coming out on March 1st called The Content Revolution Video Series that you’re going to want to check out. You can register at www.rickmulready.com/4x.
Links & Resources Mentioned in this Episode:
Full show notes are available at www.rickmulready.com/471
A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise?
That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche.
Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero.
This is just Part I of this discussion, so don’t miss Part II next week!
On Today’s Show You’ll Learn:
In Part II, we’re going to be talking about communication styles - specifically subconscious communication - which is something I am super excited to learn more about.
If you want to get registered for Brandon’s brand new Content Revolution video series, go to www.rickmulready.com/4x. It’s totally free and will be available Monday, March 1st.
Links & Resources Mentioned in this Episode:
Content Revolution Video Series
The Content Revolution Facebook Group
Brandon's Podcast: The New Generation Entrepreneur
Full show notes available at www.rickmulready.com/470
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.
Do you have a pre-launch strategy? Are you getting people excited about your launch?
Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy.
When you’re doing a launch for your business, you need to be producing content that gets people excited about it.
In this episode, I’m going to talk about some of the biggest mistakes that I see people making, how to get better results from your launch period, and how to take advantage of video content.
If you want your launch to stand out from the crowd, you’re going to want to catch this episode.
Links & Resources Mentioned in this Episode:
Register for Brandon Lucero's Free "Content Revolution" Video Series here! --> www.rickmulready.com/4x
Full show notes are available at www.rickmulready.com/469
Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads?
Don’t panic. We’re getting into everything you need to know in this episode!
First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared.
To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown.
Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads.
He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to affect our ads and what we can do to prepare for it.
On Today’s Show You’ll Learn:
If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.
What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability
That is what I'm offering in my Accelerator coaching program. It’s open and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply.
Links & Resources Mentioned in this Episode:
How Apple's iOS 14 Release May Affect Your Ads
Best Practices for Domain Verification
Facebook Pixel Updates for Apple's iOS 14 Requirements
About Aggregated Event Measurement
Configure Events to Use Aggregated Event Measurement
Full show notes available at www.rickmulready.com/468
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.
What if you only had 3-4 hours a day to work your business? What would you be spending your time on?
Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame.
You might even be working more hours than that. If that’s the case, I’m going to challenge you to cut down on some things you're doing in your business so you can gain more leverage.
We’re going to talk about some practical tips for leveraging your time and some of the mindset work that needs to happen.
Being more strategic in your business and implementing a plan that allows you to make more while working less is what my Accelerator coaching program is all about. If this is resonating with you, and you're a course creator, online coach or you have a membership program, and you’re not sure what next steps you should be taking, I want to invite you to apply for my Accelerator coaching program. It’s open right now by application only, so if you want to learn more or apply, go to www.rickmulready.com/accelerator.
Links & Resources Mentioned in this Episode:
www.rickmulready.com/accelerator
Clubhouse: rickmulready
Full show notes are available at www.rickmulready.com/467
Today, I am bringing you a “Best of” episode that is more relevant now than ever.
What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel.
What holds so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!
In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super-smart organic strategies, especially on Instagram.
On the Show Today You’ll Learn:
Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!
If you’d like my help as you do this for your business, then I want to invite you to apply for my Accelerator group coaching program. To find out whether you’re a good fit, go to www.rickmulready.com/accelerator to find out more.
Full show notes available at www.rickmulready.com/466