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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: March, 2021
Mar 31, 2021

Does your website represent who you are and your business well? It should!

I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that.

She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. 

Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.

On Today’s Show You’ll Learn: 

  • What a mockup is and why they are helpful
  • Where to look for colors and fonts
  • Identifying the goal of each page
  • The difference between ShowIt and WordPress
  • Why you should have multiple CTA options
  • What a brand statement is
  • How to get great photos for your website
  • Tips for designing sales pages
  • I absolutely love my website, and I couldn’t say that before I worked with Elizabeth to design my new one!

If you are in need of design tips for your website or even just a sales page, this is the episode for you.

Also, I am hosting a virtual live-streamed event on April 12th and 13th called Optimize Live! This is perfect for course creators or online coaches who want to optimize their business for maximum profit and impact. Get access at rickmulready.com/optimizelive!

 

Links & Resources Mentioned in this Episode:

www.elizabethmccravy.com - use code "RICKSENTME" for 15% off

Follow @elizabethmccravy on Instagram

How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy

rickmulready.com/optimizelive

rickmulready.com/accelerator

https://elizabethmccravy.com/podcast/

 

Full show notes available at www.rickmulready.com/482 

Mar 26, 2021

Do you change things in your funnel without looking at your data first?

I see this happening all the time!

A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist.

In this quick tip episode, I am encouraging you to lean on your data to determine what you should be optimizing in your funnel. 

From identifying what your data is telling you to the importance of creating benchmarks, you can better understand what needs your attention. 

If you want to learn more about how to solve the right problems in your funnel, this is the episode for you.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

Accelerator Coaching Program

 

Full show notes are available at www.rickmulready.com/481 

Mar 24, 2021

Are you apprehensive about bringing on team members to help you in your business?

I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, she loves her team members and how they help drive additional success in her business.

Stephanie got to the point where her business was running her instead of the other way around, and this is when she made the decision to finally hire some team members. She is sharing some of the mindset shifts she has had when it comes to hiring and how this has helped her evolve as the CEO of her business.

Stephanie is a dual-certified special education teacher, Master IEP Coach®, children's book author, and teacher mentor. She has a passion for creating engaging, adapted resources for students with special needs. She also provides professional development for teachers at colleges, conferences, and school districts.

Stephanie is also a huge mental health advocate, sharing her experiences and struggles to let others know that you can survive the dark seasons and thrive in life and teaching with a mental illness.

On Today’s Show You’ll Learn: 

  • That hiring can allow for more growth AND down time for you
  • You are still serving your clients even if you have other people helping you
  • Why it’s okay to let go of fear and attachment over parts of your business 
  • How to decide who to bring on to your team
  • Why it's important to learn about what motivates your team members
  • Advice for those who are apprehensive about hiring
  • How to figure out what your time or financial ROI is with each team member

If you find that you are nervous to hire, we talk a lot in this episode about finding the right people and treating them well. This is so important in your business.

Remember, you can’t and shouldn’t be doing everything on your own, and you are still the visionary even when you have others helping.

Tune in to hear more about this and some great tips for hiring.

Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

www.mrsdscorner.com

www.facebook.com/mrsdscorner

www.instagram.com/mrsdscorner

www.pinterest.com/mrsdscorner

 

Full show notes available at www.rickmulready.com/480 

Mar 19, 2021

Are you under the impressions that working harder and longer is the only road to achieving your goals?

My friend, that is simply not true.

In this quick tip episode, I am talking you through the mindset shift you need to make in order to rethink how you work in your business. I am also giving you some tangible tips and tactics that you can start incorporating.

So many people are stuck thinking that they have to work more hours at the expense of everything else in their life in order to achieve their goals. I was one of those people until I realized that we are not meant to build our life around our business. We are meant to build our business around our life.

If you want to see success in your business without burning yourself out, this is the episode for you.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

Accelerator Coaching Program

 

Full show notes are available at www.rickmulready.com/479 

Mar 17, 2021

Do you know that there is no secret to financial freedom and fulfillment?

That’s right, my friend, but there is a roadmap.

I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to find financial freedom and fulfillment.

There are so many great takeaways in this episode, and I can’t think of a better guest to be talking to about this.

John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com

 

On Today’s Show You’ll Learn: 

  • Breaking down what it means to have a roadmap to fulfillment
  • Why being one inch wide and a mile deep is the key to success
  • Why it’s not enough to have a big idea 
  • The importance of finding a void in your big idea and filling it
  • How focus and perfectionism affect how people operate in their business
  • Why entrepreneurs are failing
  • How to keep a pulse on the money in your business

We talk a lot in this episode about what you can do to stand out and find success.

The most important thing to remember is this: don't build somebody else's business. Build your own business that’s right for you and achieves your goals. That's where you're going to get the freedom and fulfillment.

Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

Accelerator Coaching Program

Pre-Order John's Book!

Entrepreneurs on Fire Website

Follow JLD on Instagram

Like the Entrepreneurs on Fire Facebook Page

 

Full show notes available at www.rickmulready.com/478 

Mar 12, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

What does leadership mean to you?

As your business grows, you can’t do everything yourself, so you are required to transition from entrepreneur to CEO. It can be such a challenge to take on that leadership role well, so I am sharing some tips that have been effective for me.

In this quick tip episode, I am talking to you about three tips for becoming a better leader. Along with those, I am covering some mistakes I made early on, an assessment I love to use to get to know my team and more.

Many entrepreneurs start their business without thinking about what type of leader they will be once it grows. I want you to learn from my mistakes and write down some of the advice I am giving in this episode for the betterment of you, your team and your business!

Whether you have one person on your team or many, this episode will be really helpful for you!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

Appreciation Test >> https://mbainventory.com/

Accelerator Coaching Program

 

Full show notes are available at www.rickmulready.com/477 

Mar 10, 2021

Do you want to know how to start making hires for your business?

I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past. 

Today Erika is going to give you a counterintuitive approach to hiring your support staff. She’s walking us through the order in which you should hire support staff, what it costs to hire people in roles like OBM or VA, what to include in your job posting and all kinds of other important things to know. 

Erika is a systems slayer, chaos coordinator, Trello evangelist and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. 

 

On Today’s Show You’ll Learn: 

  • The difference between support staff roles like OMB, VA, integrator, etc.
  • Signs that you might need an integrator or OBM
  • What order you should be hiring in 
  • What it costs to hire people in these roles 
  • How to make hires when you’re on a smaller budget 
  • Where to find people to hire 
  • Examples of what to include in your job posting 
  • Things your support team wishes you knew 
  • How to get things flowing more smoothly 
  • The importance of clearly defined roles 

Hopefully this simplifies the hiring process for you and helps you to see what your next steps might be as you grow your team. 

If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.

What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability. That is what I'm offering in my Accelerator coaching program. It’s open, and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply. 

 

Links & Resources Mentioned in this Episode:

www.erikamacauley.com

www.erikamacauley.com/hello 

Follow @erika_macauley on Instagram 

Clubhouse: @erikamacauley

www.rickmulready.com/clickup 

Work Appreciation Assessment



Full show notes available at www.rickmulready.com/476

Mar 5, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Are you trying to figure out how to stand out in a crowded niche?

If you’ve been listening to the show recently, we’ve been talking about this a lot. 

Let me tell you what grade school taught me about it. 

Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, and I realized that it happened to me a lot as a kid. People often talked at me instead of to me. 

When I started my business, my instinct was to talk at people too. That was what I knew, and I wondered why it was so difficult to grow my audience. 

In this episode, I’m sharing what I learned from that experience, and how it has helped me connect with my perfect customer, stand out in my niche and grow my business. 

It’s going to be a good one. Don’t miss it!

If this is speaking to you, watch Brandon Lucero’s brand new Content Revolution Video Series. You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. It’s totally free, and you can register at www.rickmulready.com/4x

 

Links & Resources Mentioned in this Episode:

www.rickmulready.com/4x

 

Full show notes are available at www.rickmulready.com/475 

Mar 3, 2021

Have you changed your messaging since starting your business? I bet you have!

In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot.

We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.

Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it.

On Today’s Show You’ll Learn: 

  • How and where I started to shift my messaging into a more holistic approach
  • Why I was okay with a slight drop in following and listenership in the process
  • The importance of redefining your ideal customer avatar as you shift your messaging
  • Allowing a certain word or phrase to drive your business
  • Why you need to get clear on your values
  • How your experience will shape your messaging and business pillars
  • What it looks like to flesh out your messaging visually

Remember, your content is simply the vehicle for your messaging, and it is never too late to change directions in your business if you are feeling a strong pull

Don’t forget to watch Brandon Lucero’s brand new Content Revolution Video Series. During this series, you will learn how to create engaging content with unique messaging that creates demand for your offer, builds a profitable connection with your audience, and forces you to stand out in your niche. It’s totally free and you can register at www.rickmulready.com/4x

 

Links & Resources Mentioned in this Episode:

Content Revolution Video Series 

 

Full show notes available at www.rickmulready.com/474 

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