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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: May, 2021
May 28, 2021

Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.?

If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why.

In order to make sales, you have to understand your perfect customer, hone in on your message to align with that customer, and finally, you have to be really great at communicating the promise that you are making to them.

So many people cannot clearly articulate the promise of what they sell, so that is what we are getting into in this episode.

I am going over some examples and giving you some ideas and tips so you can make sure that you refine your promise to be clear and concise.

If you want to grow and scale your business, you have to be able to communicate what it is your offer does for people, so tune in to learn how to do this well!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

rickmulready.com/426

Full show notes are available at www.rickmulready.com/499

May 26, 2021

How can you change your company culture to be more inclusive? How can you create a more inclusive business overall?

This is such an important topic, and these are questions that you should be asking yourself as a business owner.

I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Courdae, because I am working on making sure that my business is intentionally inclusive. 

Erica is joining me in this episode to talk about creating a safe space, building an inclusive environment, and more.

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children. 

On Today’s Show You’ll Learn: 

  • Being okay with not being an expert
  • How to begin to shift your business
  • Why you have to start with your own mindset first
  • The importance of acknowledging that you will get things wrong
  • Choosing the uncomfortable thing when it’s the right thing
  • Why you need to pause and take space to take ownership
  • Navigating the fear of cancel culture
  • Creating safety for your team

I so appreciate having Erica as my DEI coach and consultant, and I think you are going to get so much value out of this vulnerable conversation. She is brilliant, a total expert, and unpacks this topic in such an understandable and non-judgemental way.

Tune in to learn more about how I am navigating this and how you can too with Erica’s help!

Also, we are accepting applications for my Accelerator coaching program! This is for online course creators and coaches who are already doing well in their business and are looking to scale. If you want to know the steps that you need to take to take your business to the next level, visit rickmulready.com/accelerator to apply!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

https://www.ericacourdae.com/

https://www.pauseontheplay.com/

https://www.pauseontheplay.com/events

https://www.pauseontheplay.com/show

https://www.pauseontheplay.com/community

https://podcasts.apple.com/us/podcast/pause-on-the-play/

https://www.amazon.com/You-Want-Talk-About-Race

https://www.instagram.com/ericacourdae

https://www.facebook.com/ericacourdae

https://www.linkedin.com/in/ericacourdae

 

Full show notes available at www.rickmulready.com/498 

May 21, 2021

What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on?

I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode.

I am asking you to think about some items in your business that are a little bit more complicated and then take a step back to ask yourself what it would be like if they were easy. 

I am also walking you through a few examples in this episode so you can get a good idea of how this works and how you can approach whatever it is in your business that is a little bit more complicated.

When you start to do this, you will see just how many different things your brain can come up with. This is one of the questions I am always asking my accelerator coaching members because I know it is what they need to keep moving forward!

Tune in to learn more about how this can change your process, and how I can help you even more as an accelerator coaching member.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

rickmulready.com/fgf


Full show notes are available at www.rickmulready.com/497

May 19, 2021

I should have had this conversation with you a long time ago...

In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life.

This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, business, and others that I work with.

As a result, I want to do the work to take responsibility for the process, to understand that my experience is very different from a lot of other people's experiences, and most importantly, learn as much as I can from others even when it is uncomfortable for me.

On Today’s Show You’ll Learn: 

  • The lens I have been looking through to view my life and business
  • Why it’s important to me to admit that I don’t have all the answers
  • How I am making a change in my life and business
  • What motivated me to share my experience and thoughts
  • What I'm doing to become a safer, more inclusive person and business

Being vulnerable is not something that is easy for me, but that is no excuse as to why I haven’t talked about this.

The truth is, I've had a lot of different, difficult conversations that have made it really clear that I was not showing up the way that I needed to. I believe that when we know better, we do better, and it's time for me to do better.

Listen in for this honest conversation and hear what I am doing going forward to make changes in my business and my life.

Links & Resources Mentioned in this Episode:

instagram.com/rickmulready


Full show notes available at www.rickmulready.com/496

May 14, 2021

Are you ready for practical tips that you can actually apply to get over your fear of hiring?

In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away.

I experienced this fear firsthand for a long time in my own business, so I have been able to learn some ways to get over this throughout the seven and a half years that I have been in business. 

When I talk to my Accelerator students, this topic comes up so much. A lot of them know they need to hire, but that is what they are the most afraid of. You might be in that same place too.

The most important thing to think about is the fact that we all want to have a bigger impact, create more freedom for ourselves and our family, and generate revenue. We cannot do that all by ourselves, so tune in to hear 5 ways that I truly believe will help you get over your fear of hiring!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

 

Full show notes are available at www.rickmulready.com/495 

May 12, 2021

It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today!

I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. 

Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15 year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. The success of her YouTube channel led her to begin training other agents how to have similar results, and in July of 2018, her coaching program, YouTube for Agents, was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.

After not being able to step away from her laptop, Karin decided that she wanted to work less and make more money. Now, she has a proficient team and was able to retire her husband because of her continual increase in revenue.

We are talking about her business journey, and how she has completely transformed her business since I met her. We’re also breaking down how she uses her team, how she's now working less than she ever has, how she is making more money, how she got over limiting beliefs, and more.

On Today’s Show You’ll Learn: 

  • How to leverage and delegate to your virtual assistants
  • The benefit of doing a time audit
  • The best way to add fast action bonuses
  • How to overcome objections
  • Why you need to fully believe in your offer
  • What you can do to improve your show up rate
  • Why you might not feel excited after a big launch

The stories and lessons that Karin shares in this episode will teach you the strategies and mindset shifts that you need to have success in your business, so tune in to learn more from her!

If you want to have a bigger impact in your business without working harder and longer, apply for my Accelerator Coaching program at www.rickmulready.com/accelerator.

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Visit rickmulready.com/500 to send me a voice message sharing your breakthrough or win!

 

Links & Resources Mentioned in this Episode:

https://youtube.com/karincarr

https://karincarr.com

rickmulready.com/500

rickmulready.com/accelerator


Full show notes available at www.rickmulready.com/494

May 7, 2021

Does starting the hiring process overwhelm you?

In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire.

This is a topic that comes up a lot, and I think it is because getting started with the hiring experience can be really overwhelming. 

In this session, we cover the importance of finding someone you like, training, writing a job description, defining a pay rate, leveraging your resources, and more.

It is really important that you don’t overthink this process. If you start small and decide what you need this person to do and if they are a good personality fit, you will work the rest of the details out.

I totally understand the overwhelm here because I have been there, so tune in to hear how we worked through this feeling with one of our Accelerator coaching members and how I recommend moving forward in the hiring process.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Visit rickmulready.com/500 to send me a voice message sharing your breakthrough or win!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/500

rickmulready.com/accelerator



Full show notes are available at www.rickmulready.com/493 

May 5, 2021

Do you have a solid onboarding process?

So many of my students struggle with this in their business, and to be honest, I struggled with this too!

As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well.

In this episode, I am sharing what this looks like for my team and what I recommend that you put into your onboarding process during the first 90 days.

 

On Today’s Show You’ll Learn: 

  • You don’t have to plan the onboarding process by yourself
  • Don’t be afraid to ask the new hire what information will be helpful for them
  • What you can include in a pre-boarding process
  • What steps can be automated
  • How to make sure you are clearly communicating values and expectations
  • Tips for breaking up training to reduce overwhelm

Of course, we want our new hires to get up to speed and feel valued as quickly as possible, but keep in mind that in order for someone to start truly contributing to your business, it takes about 90 days. 

Listen in for my tips and suggestions for onboarding new hires to make sure that their first 90 days are jam-packed with value and success!

If you want to have a bigger impact in your business without working harder and longer, apply for my Accelerator Coaching program at www.rickmulready.com/accelerator.

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

support@rickmulready.com 

instagram.com/rickmulready 


Full show notes available at www.rickmulready.com/492

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