Do you know how you can DIY your own PR to tell your story?
In this episode, Cher Hale is joining me to talk all about this and share her expertise!
We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there.
Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups.
As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.
On Today’s Show You’ll Learn:
We have never had an episode like this on the podcast before, and it is so valuable. I took so many notes on all of these things!
All of the topics and resources that Cher is talking to us about will help you share your story and your brilliance! It is so important to create more awareness for yourself, so tune in to hear how!
I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
Links & Resources Mentioned in this Episode:
https://www.instagram.com/ginkgopublicrelations/
https://www.facebook.com/ginkgopr
https://brittneyllynn.com/curated-connections/
Full show notes available at www.rickmulready.com/508
Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right?
We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way!
Usually, what you can do to increase sales is something easy, so it's my job as a coach to shine a light on what that is so that you can increase sales without a ton more effort.
In this episode, I am sharing some quick highlights from a recent coaching session that I did with one of my Accelerator coaching members that was a few days into her launch.
You will hear how our conversation went and the simple thing that she added to her launch that had a huge impact on revenue!
If you want to learn what you can do to easily maximize your launch, tune into this super quick, quick tip episode!
If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!
Links & Resources Mentioned in this Episode:
Full show notes are available at www.rickmulready.com/507
Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?
In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.
Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.
Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles, so she has so much insight to share with us in this episode.
On Today’s Show You’ll Learn:
Shannon is providing expert tips and strategies for how to market your expertise as an online business owner that you’re not going to want to miss, so tune in to hear this conversation!
I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
Links & Resources Mentioned in this Episode:
https://www.instagram.com/thesocialbungalow/
https://thesocialbungalow.com/
https://thesocialbungalow.com/little-black-book/
Full show notes available at www.rickmulready.com/506
You need to hear about this super common Facebook ads targeting mistake…
If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact!
In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake!
This mistake is often overlooked. It's a big reason why you might be getting good results with your ads, but you're not necessarily attracting the perfect customer. I am providing a few examples of how this happens and what to do about it!
If you want to make sure that you are attracting your target audience with your ads, tune in to learn how I helped one of our Accelerator coaching members that found themselves in this exact situation.
If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!
Links & Resources Mentioned in this Episode:
Full show notes are available at www.rickmulready.com/505
What does it mean to you to brace for impact?
For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently!
We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!
Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams.
Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact.
On Today’s Show You’ll Learn:
Ashley and I cover a wide variety of topics in this episode. We get into the value of knowing the numbers in her business, what happens when you really learn how to launch, shifting strategies when they stop working, and more.
There is so much value in this conversation, so tune in to hear from Ashley and learn how you too can brace for impact!
If you're an online course creator or an online coach experiencing something similar to Ashley, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
Links & Resources Mentioned in this Episode:
Full show notes available at www.rickmulready.com/504
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!
If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far.
In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success.
We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business.
If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a lot of advertisers will not take the time to learn the best practices.
Tune in to learn more about this and what you need to start doing right now!
If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!
Links & Resources Mentioned in this Episode:
Full show notes are available at www.rickmulready.com/503
Are you the one running your business or is your business running you?
I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing.
I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and business around to gain more control.
Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.
On Today’s Show You’ll Learn:
Remember, we are building our business around our life, not the other way around. We want to be present for the most important things and relationships in our lives, and we can only do that when we are the ones running the show.
Whether you relate to this right now or you feel yourself heading in this direction, I know this episode will help you better understand what to do about it.
Tune in to learn more about Caitlin, her experience with this and what she did to take the lead as the CEO of her business.
If you're an online course creator or an online coach experiencing the same types of feelings as Caitlin, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
Links & Resources Mentioned in this Episode:
http://instagram.com/ebacademics
https://www.ebacademics.com/book
Full show notes available at www.rickmulready.com/502
Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business?
In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members.
This particular member’s goal with Accelerator is to get their business to a point of generating $50k months all while working less.
I'm talking you through the challenge that they came with, how we worked backward from this goal to determine what needs to happen and what we decided to do to get this member on the right path.
There are six things that I want you to take away from this quick tip episode that will help you if you want to scale your business, so tune in to hear those plus some of the things that might be holding you back!
If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!
Links & Resources Mentioned in this Episode:
Full show notes are available at www.rickmulready.com/501
Can you believe it? We have made it to episode 500, and it is all because of you, my friend!
I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you!
I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so many, so this episode means so much to me.
You will hear 15 people throughout the episode sharing the wins, breakthroughs, and lessons that they have had as a result of listening to the Art of Online Business podcast.
My goal has always been and continues to be helping you optimize and grow your online business so that you can have more freedom, more revenue, and a bigger impact while working less! I can’t wait to continue doing that throughout the next 500 episodes! Thank you again, my friend, for being here!
You can find all of the information from this episode and more about each spotlighted listener over on my website! Visit www.rickmulready.com/500
I want to remind you that we are accepting applications for my Accelerator coaching program! This is for online course creators and coaches who are already doing well in their business and are looking to scale. If you want to know the steps that you need to take to take your business to the next level, visit rickmulready.com/accelerator to apply!
Links & Resources Mentioned in this Episode:
https://www.instagram.com/rickmulready
Full show notes available at www.rickmulready.com/500