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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: July, 2021
Jul 30, 2021

Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.

I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are.

In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it.

The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes.

As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself.

Tune in to learn more about this and why your ability to make business decisions thoughtfully can help you on your journey to becoming an optimized CEO.

 

Full show notes are available at www.rickmulready.com/517

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

Jul 28, 2021

Are you considering creating a community? Are you in the middle of creating a community in your business right now?

I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community.

Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community.

For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk.

When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to stop rabbits from eating their garden.

 

On Today’s Show You’ll Learn: 

  • How to define what community feels like to you
  • What platforms allow you to build true communities 
  • How to find the right platform fit for you and your community
  • What you need to do to create a culture
  • The problem with being too engaged
  • How to consider what is right for your time and energy

Anna is sharing a unique perspective on community and they also are sharing an interactive worksheet for you that will help you tackle the big questions you need to consider when building an engaging and supportive online space.

Tune in for details on the worksheet and advice on how to build a thriving community without experiencing burnout.

 

Links & Resources Mentioned in this Episode:

www.strangebirds.land/aoob

www.strangebirds.land/community-camp

www.rickmulready.com/quiz



Full show notes available at www.rickmulready.com/516

Jul 23, 2021

Do you use a scorecard in your business?

I hope that you do! 

As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that.

In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one.

If you do use one already, this episode will help you refine that process.

This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result.

For more information and direction on using a scorecard in your business, tune in to this episode!

If you're feeling overwhelmed in your business and you want help with something like this, I highly recommend that you apply for our Accelerator Coaching program. This is for those of you who are online course creators or online business coaches and are already generating at least $7-8k per month. You can apply at rickmulready.com/accelerator.

Full show notes are available at www.rickmulready.com/515

Jul 21, 2021

Are you confident in your marketing efforts?

I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.

India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.

Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more.

India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves.

India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall.

 

On Today’s Show You’ll Learn: 

  • What stale marketing is
  • Infusing your values in everything that you do as a company 
  • Creating an amazing experience as a brand
  • Building a bond that goes beyond what you sell
  • Doing things that align with you even with fear
  • Being intentional about what you want to share
  • How to align what you believe with what people perceive

 

Remember, attraction is not determined by the tactics or strategies that you use, but it is determined by how you share your purpose, your culture, and your values.

For more information and advice on how to do this in your own business, listen in to hear from India Jackson.

If you're a course creator or an online coach that wants to make a bigger impact, my Accelerator coaching program is for you! You can learn more about it and apply at rickmulready.com/accelerator.

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

https://flauntyourfire.com/freeig

https://flauntyourfire.com/show

http://www.linkedin.com/in/theindiajackson



Full show notes available at www.rickmulready.com/514

Jul 16, 2021

If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…

 

It might for some of you, but it’s likely not going to for most of you.

 

There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode.

 

It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads.

 

For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram.

 

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!



Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

 

Full show notes are available at www.rickmulready.com/513 

Jul 14, 2021

Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.

 

Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this.

 

Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don't necessarily need to listen to that one before this one, but it is still a must-listen.

 

Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.

 

On Today’s Show You’ll Learn: 

  • How to get the most traction during a launch
  • What to expect for your download numbers
  • The benefit of having an existing audience and email list
  • How ahead you should be when planning your episodes
  • Recommendations for microphones and other equipment
  • The pros and cons of releasing multiple episodes per week
  • What Apple uses in the algorithm for podcasts
  • Incorporating video and ads to drive listenership
  • The benefits of collaborating with other podcasters

 

If you are interested in learning more valuable tips and hear advice from Charley on how to promote and market a podcast, you’re going to need to listen to this episode!

 

Tune in and don’t forget to listen to Part I as well if you haven’t already.

 

My Accelerator coaching members always ask me how to promote and grow their podcasts! If you are wondering the same thing and want my help, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

https://www.valhermedia.com/resources/

rickmulready.com/510


Full show notes available at www.rickmulready.com/512

Jul 9, 2021

Are you seeing higher than normal leads costs?

 

If so, you are not alone!

 

A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be.

 

Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that.

 

In this episode, I am giving you the same advice I have been giving them. I am offering a different thing for you to focus on instead of your lead costs, and I am talking to you about three things that you can do to increase your lead-to-sale conversion rate.

 

For more information and to learn these three things, tune in to this quick tip episode!

 

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

instagram.com/rickmulready


Full show notes are available at www.rickmulready.com/511

Jul 7, 2021

Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast?

If so, these episodes are going to be for you.

My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting! 

I am breaking this interview into two parts because there is so much valuable information that I want to share with you whether you are just starting a show or you have had one for years.

You can expect to hear who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more in this episode which is Part I!

 

On Today’s Show You’ll Learn: 

  • The benefits of podcasting
  • The effect of saturation in the podcasting space
  • Who should or should not start a podcast
  • How to differentiate your show from the next
  • Common mistakes made by new podcasters
  • Ideas for differentiating the format of the types of episodes
  • What to know about Facebook and Audible for podcasts
  • How to keep up with what’s new in the podcasting space 

 

If you're looking to differentiate a little bit and grow your podcast so that you can reach more people within your specific niche, this is the interview for you. Tune in and don’t forget to come back for Part II with Charley where we talk more about how to grow and promote your podcast!

I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!



Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

https://www.valhermedia.com/resources/

 


Full show notes available at www.rickmulready.com/510

Jul 2, 2021

Do you know how to run an effective team meeting?

They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.

I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

instagram.com/rickmulready




Full show notes are available at www.rickmulready.com/509

Jul 2, 2021

Do you know how to run an effective team meeting?

They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.

I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

instagram.com/rickmulready




Full show notes are available at www.rickmulready.com/509

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