Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2021
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: August, 2021
Aug 20, 2021

I’m begging you to stop creating small offer funnels in your business…

You have to stop chasing the shiny object and instead, focus on what's more important in your business.

Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though.

In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels.

What I have to say about this and my advice for you is going to save you a lot of time, a lot of money and a lot of frustration, so listen closely.

Full show notes are available at www.rickmulready.com/523

Aug 18, 2021

Anxiety has played a large part in my life and my business over the last 7.5 years.

My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story.

Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around.

As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.

On Today’s Show You’ll Learn: 

  • What to do when you realize you need to remove yourself from your business
  • How to handle unhappiness in your business
  • The importance of setting boundaries
  • How to overcome perfectionist tendencies
  • Why you should make a list of your feelings when you feel anxious
  • How to build in self-care time during a stressful time in your business
  • Systems that you can create to simplify your workday

My journey is very similar to what Jess shares in this episode, so expect to hear me open up about my experience with anxiety alongside her. I am sharing some things that I haven’t shared publicly before.

Even if you don’t suffer from anxiety, overwhelm or worry, I really encourage you to listen to this vulnerable, powerful, and inspiring conversation.

 

Links & Resources Mentioned in this Episode:

https://instagram.com/freedomdrivensuccess

http://freedomdrivensuccess.com/audio

https://freedomdrivensuccess.com

rickmulready.com/accelerator


Full show notes available at www.rickmulready.com/522

Aug 13, 2021

Have you ever thought about switching your course to a membership?

A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing.

I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session.

In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here.

If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work.

 

Full show notes are available at www.rickmulready.com/521

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

Aug 11, 2021

Do you use any type of quiz as a lead magnet in your business?

Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead!

We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them.

Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot.

As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps craft personalized marketing for her customers. Linda has been featured in Interact’s quiz marketing podcast and the #prettyawkward entrepreneur podcast.

 

On Today’s Show You’ll Learn: 

  • If quizzes are as effective as they used to be
  • What personality quizzes do for the user and business owner
  • The percentage of leads that come from quizzes on average
  • How long a quiz should be
  • Examples of how to structure answers
  • How to use the results of personality quizzes 
  • The best way to name your quiz

 

Quizzes are actually one of the best list-building strategies that you can do in your business, so listen in to this episode to learn why and how to leverage them as a lead magnet.

Check out my quiz after you listen to understand the invisible roadblocks in your business that are very likely tripping you up and keeping you from gaining the traction and the momentum that you really want and need. Visit www.rickmulready.com/quiz!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/quiz

rickmulready.com/accelerator

https://www.lindasidhu.com/

https://linda-sidhu.mykajabi.com/quiz-idea

https://www.lindasidhu.com/

https://www.instagram.com/linda_sidhu_quizzes/

https://www.facebook.com/groups/813848232379718/



Full show notes available at www.rickmulready.com/520

Aug 6, 2021

What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise?

While also doing this exercise, you can identify who your next hire should be so that you can scale your business. 

In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that.

Sounds pretty good, right?

In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business.

This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before.

There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring.

 

Links & Resources Mentioned in this Episode:

rickmulready.com/timeaudit

rickmulready.com/accelerator


Full show notes are available at www.rickmulready.com/519

Aug 4, 2021

You need to understand your financial metrics when it comes to your business.

I say this ALL the time, so we are actually getting into the details of it in this episode.

I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.

Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive.

The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter.

Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of entrepreneurs to help them scale their businesses profitably.

On Today’s Show You’ll Learn: 

  • The percentage of businesses that fail because of poor cash flow management
  • How your decisions impact revenue, gross profit, net profit, and cash
  • The number one thing to look for in a bookkeeper
  • Why you need to look at least 6 weeks into the future for your cash flow forecast
  • How cash flow forecasting differs from profit
  • The amount of clarity that cash flow forecasting brings into our life and business
  • What you should consider when hiring from a cash flow perspective
  • Understanding decisions from a profitability standpoint
  • Mapping out payment plans for Facebook ads

I wish I had this conversation with Michael earlier in my business because it would have saved me a lot of confusion!

If you are in need of some financial guidance, listen up to learn all about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

KFEsolutions.com

instagram.com/i.am.michael.king

facebook.com/i.am.michael.king

linkedin.com/in/iammichaelking

 



Full show notes available at www.rickmulready.com/518

1