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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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May 29, 2015

Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc.

If you haven’t yet listened to episode #38 with Keith where we talk about how to use story-based Facebook video ads to increase conversions, make sure you listen to that episode first because this episode has some updates to what we discussed.

That’s how fast things are moving with this stuff.

As a background for why I wanted to do a Part II for this interview, Keith reached out to me after we did our initial interview and told me he had some updates he’d love to share with all of you.

Here's what the updates were about:

He and his agency had been invited by Facebook to attend a special agency-only webinar training put on by the Facebook marketing team where they were sharing the latest stats and updates about Facebook video ads.

And then, he and his agency took what they learned in that webinar and are now running some Facebook video ads tests for a couple of their clients.

Today, Keith shares what he learned on the webinar with Facebook as well as early results of the client tests they're running.

Some really interesting updates and insights from Keith here in Part II.

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