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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Jul 10, 2015

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.

This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services.

Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.

When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer.

As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.

In Today's Episode You'll Learn

  • The very first place someone should start with conversion and optimization
  • The importance of creating a hypothesis for your ad campaign when you first start out
  • How to use psychology for better conversions
  • Email marketing tips and strategies for increasing conversions
  • How someone might use this concept for their Facebook ads and other forms of paid traffic
  • Why we should all be split testing and how long we should let a split test run before making any determination about it
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