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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Jul 27, 2015

On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai.

Nathalie is the best-selling author of 'Webs of Influence, the Psychology of Online Persuasion', and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.

With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’.  Don't worry, we talk all about what this means during the episode.

Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).

She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.

In Today's Episode You'll Learn

  • What web psychology means and how it can improve your online advertising campaigns.
  • The psychology behind persuasive story-telling and how you can use it for better Facebook advertising results.
  • How to leverage some persuasion principles in your advertising campaigns.
  • THE most important aspect you need to be looking at when you’re creating your ad campaigns and when you’re writing ad copy.
  • We talk about one of the best books she’s come across recently that she recommends reading if you want to learn how to better use psychology and emotional triggers in your advertising.
  • And a whole bunch more...
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