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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Jun 8, 2016

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.

Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.

Facebook has over a billion daily users and they’re watching 100 million hours of video per day.  Yep, you read that right, 100 million hours PER DAY.

That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.

Let’s get right to it because today’s solo episode is going to bring you a ton of value and you’ll walk away with some specific steps to start using Facebook video ads in your own business right away.

On Today’s Episode, You’ll Learn:

  • Why Facebook video ads can be more effective than “standard” Facebook image ads
  • The inside scoop on engagement retargeting with video ads and why it increases your ability to turn leads into paying customers
  • What to include in your video ad (plus, there’s even a strategy for the more camera shy people out there)
  • The specific anatomy of a high converting video ad and how you can apply it to attract more qualified leads
  • The low cost of producing video for ads and how I use inexpensive stuff like a $29 mic from Amazon to make my videos
  • How to successfully set up your video ads with Facebook Ads Manager
  • Which specific insights you should be tracking once your ad is up and running
  • My secret to saving time by leveraging Facebook Live to produce high converting video ad content
  • Plus, how Facebook is continuing to change the game for advertisers and why these changes benefit your business
  • And a lot more…

I put together two Video Ad cheat sheets for you that accompany this episode --

The Complete Anatomy of a High Converting Facebook Video Ad and my proven Facebook Video Ad Script.

These cheat sheets take all the guesswork out of creating a high converting video ad so that you can immediately incorporate them into your Facebook ads strategy.

To download your Cheat Sheets, just text AOPT88 to 44222.

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