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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 1
Jul 26, 2016

Have you ever thought about the type of information your potential customers might need before they:

  1. Decide to start shopping for what it is you offer;
  2. Decide they’re ready to buy what you offer;
  3. And/or actually decide to buy from you?

 

Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently. 

Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.

Think about it…

Roofing is a several thousand dollar expense.  If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your ads

You have to build trust and be seen as an authority first before people will want to work with you.

Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months.  40% in three months selling several thousand dollar roofs!  

And, he’s attracting more business now than he can handle. Not a bad problem to have, if you ask me 

This is why I wanted to have him on the podcast -- to learn more about Adam’s super smart approach to using Facebook Ads to grow his business.

I have no doubt that this episode will inspire both local and online business-owners to consider this smart approach to using Facebook Ads to skyrocket your sales through value first.

On today’s episode you’ll learn:

  • How to establish yourself or your company as an authority using a strategic combination of education-based content and paid traffic
  • Why Adam, after several years of running Google AdWords, is now moving his full online marketing budget over to Facebook ads
  • How a value-based approach can sell for you without even selling
  • The step-by-step sales funnel strategy Adam uses to target his company’s ideal local customer
  • Adam’s secret to seamlessly overcoming customer objections
  • What you can do to optimize the success of your Facebook Ads campaigns by driving traffic to incredibly valuable, free content
  • Which campaign strategies work best for local businesses that sell high-ticket items
  • And a whole lot more…

This is the final show in our 3-part mini-series on Facebook Ads for local businesses.

If you’d like additional training, be sure and sign up for one of my free live online trainings THIS WEEK...

Live Online Training Week Of July 25th

Sign up for a day/time that works best for you here: How to Grow A Local Business (every week) with Facebook Ads

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