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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Aug 24, 2016

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts.

After all, how can you serve people if you don’t fully understand them?  Their needs?  Their challenges?

Whether you think you already understand your ideal customer or could use some help digging in, this episode is going to be a great resource for you.

My guest today is Jason Friedman, founder and CEO of CXFormula, a company that helps entrepreneurial businesses stand out from their competition and increase sales through what he likes to call the art and science of designing a “customer experience journey”.

Jason’s got an interesting background that includes being a roadie for bands like Rush and Fleetwood Mac and later working with everyone from solo entrepreneurs to major brands like Foot Locker, Adidas, Nike, Disney and more.

Most entrepreneurs and online marketers understand their target customer’s age range, gender, geographic location, etc...

But if you really want to drive sales and create raving fans for life, you’ve got to dive a whole lot deeper than that.

In this episode, Jason shares specific steps you can take today to gain a crystal clear understanding of your customers.

You’ll Also Learn:

  • How to simply and clearly understand the exact needs, wants and frustrations of your customers
  • One magic question that will reveal the heart of your customer’s challenges
  • What the “customer experience journey” is and how it impacts your profitability
  • A simple way to get your customers thinking you’re speaking “directly to them”
  • A strategy for customizing and improving the experience your business offers
  • Why role playing can help you understand, and better serve, your customer’s needs
  • How to create a customer survey that actually gives you actionable responses
  • How making your customer the “hero” will help you make more sales
  • And a lot more…
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