#6: YouTube Ads for Small Businesses with Tom Breeze

In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising.  He’s the founder of YouTube advertising agency called Viewability.  And his specialty is crushing YouTube ads for small businesses.

He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads.  He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second.

In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads.

You'll Learn:

[Video]

• How to get in front of the right people at the right time
• Convert landing pages with a great offer
• The difference between In-Display and In-Stream
• How to get free traffic to your landing page
• Why you don’t want to be too engaging in your video ad
• How to create videos for free that can tell you exactly which target audiences work best for your offer

Proven Script That You Can Use to Generate Leads

When using In-Stream, you don't pay for your ad until someone watches past 30 seconds.  So here's a strategy that works really well:

• First of all, create a video that finishes at around 25 seconds, then go quiet for 5 seconds while pointing people to your call-to-action button.
• After 30 seconds, go back into a sales pitch because at that point you’re paying for the view anyway.
• Finish the video at 40-45 seconds.

Tip: Here’s a great way to start out your video: "Hey did you know…"

"Effective advertising is all about the right message to the right people at the right time.  With YouTube ads, it’s always the right time"