In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising. He’s the founder of YouTube advertising agency called Viewability. And his specialty is crushing YouTube ads for small businesses.
He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads. He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second.
In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads.
When using In-Stream, you don't pay for your ad until someone watches past 30 seconds. So here's a strategy that works really well:
Tip: Here’s a great way to start out your video: "Hey did you know…"
"Effective advertising is all about the right message to the right people at the right time. With YouTube ads, it’s always the right time"