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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Mar 16, 2018

Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego.  

As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000.

Like I talk about a lot here on the podcast, even though the new Facebook algorithm is the “elephant in the room” that has advertisers worried, there’s really no need to panic if they are focusing on adding value and promoting engagement based on solid content.

On the Show Today You’ll Learn:

  • How to tell when your Facebook ad campaign is fatigued, and how you can troubleshoot if it is
  • Ways to attract listeners to a new podcast, even if you don’t already have an audience
  • What to consider when looking at a lifetime ad budget versus a daily one
  • How my two-step approach for minimizing audience overlap can help your next ad campaign
  • My plans for this podcast, and why I encourage podcasters to consider posting episodes to YouTube
  • Why my opinion on boosted posts has changed recently, but you still need to have a strategy if you’re considering doing this
  • Why optimizing for landing page views should be something you are testing
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