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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Jul 25, 2018

I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.

I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them.

In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • The minimum audience size I recommend to target and why’s it’s necessary
  • What is the ideal list upload size to create a lookalike audience and what I would be testing and considering here

 

 

  • If the Facebook pixel also works for Instagram engagement

 

 

  • Whether or not you need a new pixel for each Facebook account you manage

 

 

  • What you can’t do when using an email list to create a custom audience

 

 

  • How often you need to re-upload your custom audience list

 

 

  • What is the ideal length of time to re-target traffic to your website

 

 

  • If there is a cap for the number of audiences you can create in Facebook

 

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