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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Apr 3, 2019

I’m so excited to be bringing you this interview today with Trish Taylor, who is part of our Accelerator group training program. Trish is a personal stylist who helps female entrepreneurs dress for the life they want, to dress the body they have right now and to love what they’re seeing in the mirror. My team and I have been watching Trish evolve so much in just the past 6 weeks, because just a short time ago she really wasn’t clear about who she was really meant to serve.

You’re going to hear the ways Trish has gotten clarity on who her ideal target audience is, and how she’s now created an online course that’s helped her narrow her focus even more.

Trish breaks down what this $497 course looks like, her funnel for the launch and how she’s just started running Facebook ads to promote it. At the time of recording it’s too early to tell how her ad campaigns did, but she promises to come back on and update listeners on the results!

Trish has some big plans for her business, and this course is the first step for her to connect deeper with the people she’s really passionate about serving. I think what she teaches lends itself very well for courses, webinars, challenges and paid advertising, which is why I can’t wait to see what the future has in store for Trish.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why Trish would like to move away from 1-on-1 coaching, and how she plans to do this

• How she’s using a quiz and a challenge launch – but why I feel she shouldn’t count out using webinars

• The metrics she should be paying attention to when she evaluates the results of her Facebook ad campaigns

• My recommendations for how to follow-up with people who didn’t purchase the course

• An “asset” that Trish can leverage to sell her course and future products

• What she can do to keep prospects warm while she’s in the prelaunch phase

• Ideas for content she can create to attract the right audience, including a way to get introduced to other people’s audiences (and serve them too)

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