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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Oct 23, 2019

You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to becoming a paying customer. Understanding your customer journey is critical for your business, which is why I wanted to talk about it today.

This is something I recently took my October mastermind group through, and it opened up a lot of eyes… 

Frankly, the customer journey isn’t something that a lot of people teach, but I can tell you that it is a major reason why people aren’t converting leads to sales in their businesses.

On this episode I’m going to break it all down for you and simplify everything, and after listening, you’ll see why your offer most likely isn’t the problem if you’re having trouble getting sales. What I share with you today will help give you better understanding of your customer’s journey, and why it’s so important to your success!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What understanding your customer’s journey will allow you to start doing in your business

  • The 5 different stages of awareness and how they each apply to your business
  • Why you should be taking the time to build awareness, rather than going immediately to the next step
  • Content and marketing strategies to implement at each stage of the process
  • What needs to happen after a buyer purchases from you
  • How I reverse engineer the customer journey starting with my end goal in mind
  • A “real life/hypothetical” example of someone’s customer journey that demonstrates these principles in action
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