Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell. That is why I’m bringing my good buddy Colin Boyd on to the podcast to share his expertise with you today. Colin is a brilliant coach, International speaker, business mentor and an authority on influence, persuasion and communication, and he shares how you can use speaking to grow and scale your business, in an authentic way.
By “speaking” we’re not just talking about from the stage though, even though Colin considers speaking from stage “the mecca.” Speaking also means when you do live video, Instagram Stories, webinars and all the other ways you are communicating with your audience in verbal form.
In this episode Colin is going to reveal the 6 levels of structuring your speaking, so you can better connect with your audience and drive them to take whatever actions it is that you want them to take.
He talks about what selling actually is when it comes to presenting something to your audience, how to get people literally nodding in agreement to what you’re saying, and why addressing the “yeah but….” objections is critical, and can easily be done with the right approach.
Speaking is a skill that I’ve worked really hard on over the years, and Colin has been a huge help for me in doing this. In fact, I even open up about my very first speaking gig in 2013 that didn’t go so well, and I discuss what I’ve done to change how I present to groups since then.
Becoming a better speaker doesn’t happen overnight, but you can do it and Colin will give you the tools and practical tips to start implementing right away so that you can master your stage, wherever it may be.
Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!
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