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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Oct 26, 2016

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.

For some people it’s systems…

For others it’s strategy…

For me, it’s copywriting.

If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.

In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show.

Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the  biggest sources of frustration for me in my business, and also for many of my students.

That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.

Hattie and I have been working together in my business for a little while now.

I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person.

Since starting her business in 2014, Hattie’s worked with some pretty big hitters in the online business world -- Kimra Luna, Carrie Green, and Sue Zimmerman, to name a few.

She’s also trained more than 1,000 students through her online program, Galvanize, and mentored many others through her highly-reviewed sales page mentorship program.

I took a ton of notes during my chat with Hattie, so I can’t wait to share our value-packed conversation with you.

On Today’s Episode You’ll Learn:

  • Best practices for writing ad copy, sales copy, emails and more
  • Hattie’s 5-step process for hacking your ideal customer’s mindset to write better copy
  • The questions to ask if yourself to understand what your ideal customer is thinking
  • What you should do if you don’t know the answers to those questions
  • 7 words that make Hattie cringe when she’s reading other people’s copy
  • Where you can find entire communities full of your ideal customers
  • How those communities can help you write copy that attracts the exact people you want to work with
  • And a lot more…
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