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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Apr 29, 2020

Have you been wondering what the heck is going on with Facebook Messenger marketing? In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included.  

Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel.  Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020. 

This episode will clear up a lot of questions that you have around Facebook Messenger marketing. Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business.  

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business but are ready to take it to the next level. I have built a thriving 7-figure online business through a holistic strategy of team building, mindset, positioning myself as the go-to expert, and launching many different products and programs.  

My accelerator program is by application only. If you are interested in the program, head to https://rickmulready.com/accelerator, and schedule your free strategy call to determine if the program is a good fit for your business.  

On Today’s Show You’ll Learn About: 

  • Why email is still an excellent channel for customer communication  
  • Maximizing customer communication within the 24-hour standard messaging window
  • Leveraging SMS to drive people back to Messenger
  • The 3 recent changes to Facebook Messenger you need to know about  
  • Taking advantage of Facebook Messenger’s one-time notification 
  • The importance of having independent access to your audience outside of Facebook 
  • The future of Instagram direct messages
  • Creating conversations through the combination of SMS and Messenger
  • The importance of consent in the relationships with your audience
  • The value of quality over quantity when it comes to conversations

For full show notes and links visit: www.rickmulready.com/292

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