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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 10
Mar 1, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to increase revenue without more leads.

Let’s jump into it...

Links & Resources Mentioned in this Episode: 

https://rickmulready.com/roiclub

https://amzn.to/2Xn4S5j 

Feb 27, 2019

Today’s episode is something I’ve said I’d talk about for some time now. My guest today is Casey Tom, a nutrition coach who has personally helped me with my own health. As you’ll hear though, we’re not only going to be talking about that on this episode. We’ll take a look at Casey’s business, including how she’s currently using Facebook ads and what I think she can be doing differently to maximize the results she is seeing.

Casey has been a nutrition coach for almost 10 years now and she runs her own company called iCan Nutrition. She specializes in elevating entrepreneurs’ lives and allowing them to understand that in order to have their wealth, they must have their health. To do this she helps her clients with metabolism repair, gut health repair, energy and mood focus, among other things.

The catalyst for me seeking out Casey’s help is that in the Spring of 2018, I wasn’t feeling good physically. In fact, at a visit to my doctor’s office I discovered that I weighed the most I ever had, and I knew that I need to be at my highest level physically to not only perform in my business, but to be the best I could be for my family, as at that time I was about to be a new father. What I like most about what Casey does is it’s not overly restrictive, and she works with her clients to get them at the highest level of health.

In this episode Casey shares her past experience with using Facebook ads to sell her 12-week coaching program, and what hasn’t been working for her. In her latest campaign she was able to book a lot of strategy calls, but as she explains she had a lot of these people not show up, which is what I want to help her with today.

I coach Casey on some strategies I want her to try and regardless of what type of business you currently have, I think you’ll want to test one or more of these strategies to see how they can work for you in your business.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Simple things to start doing right now from a nutrition standpoint to optimize your health

• The goal of her ad campaigns to sell her program and the one major breakdown she is having

• The reasons she feels that Facebook ads aren’t working for her at this time

• A simple strategy for introducing a lead magnet and why I think it could be helpful for her funnel

• How she can use qualifying questions to filter out people who may not be a fit for a strategy call

• A video series strategy for building engagement audiences that will help develop the “know, like and trust” factor with her target audience

• Strategies for Instagram, webinars and more that should dramatically improve the performance of her funnel

Feb 20, 2019

A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. It raised a lot of questions from listeners who messaged me and asked how to go about finding target audiences in Ads Manager, which is why I wanted to do this show today.

A lot of people think they have to be as targeted as possible, but this is really no longer the case with Facebook. You want to be targeted, but you’re going to want to give more data to Facebook’s algorithm so it’ll find that target audience who are looking to convert, if that’s what your objective is.

In this episode I share how I approach finding target audiences for my Facebook Ads, and I take you through my entire process for doing this.

The key here is that you’ve got to do the work upfront, and that research will give you a clear and holistic understanding of your target audience. If you’re currently managing ads for other people, you’ll have to do the exercise I talk about today for your clients as well.

Like a lot of things on Facebook, targeting best practices is constantly changing, which is another reason while you’ll want to listen to and subscribe to this podcast, as well as be a customer of my other programs and products related to paid advertising.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why defining who your target audience is should be your very first step

• A killer website for getting ideas for your ad copy

• An example of how I would do niche targeting in a specific industry

• A free tool inside Facebook Ads Manager that I use to mine for data when researching my target audience

• My process for building an overarching list of targeting opportunities that is the beginning iterations of potential ad sets

• The number of people I want in my ad sets and why I want a bigger number when my objective is conversions

• The reasons why I usually start with my warm audiences and the order I like to follow

• What to do when you see a good Facebook ad that could be relevant to your business displayed in your newsfeed

Coming up on the next episode I have a Quick Tip where we’re going to be talking about why more leads isn’t always the answer to increasing the amount of revenue in your business, and I’ll take you through an example of what we’re doing here in my business around this concept.

Feb 15, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is all about Facebook Ads Campaign Budget Optimization.

Let’s jump into it...

Links & Resources Mentioned in this Episode: 

http://deadlinefunnel.com/aopt 

Feb 13, 2019

On today’s show we’re going to be discussing LinkedIn, both from an organic and paid advertising standpoint for generating leads and sales. This is something I haven’t talked awhole lot about on the podcast, and as you’ll hear, it’s not something that I’ve focused on for my own business.

In early 2019 posting content organically on LinkedIn started becoming an effective strategy for building brand awareness, connecting with your target audience and for generating leads. Now LinkedIn is finally focusing on improving its ad platform, and my guests today are killing and getting amazing results for their clients with the organic and paid strategies they’re using on LinkedIn.

David Tash and Joe Rizzo run an ad agency called Tash Advertising, specializing LinkedIn marketing. Specifically, they work with recruiters to generate leads, but the strategies they use can work for many types of businesses on LinkedIn.

We’re going to break down their exact process for using both organic content and paid advertising, and they share a case study where they spent $6,000 to generate over $24,000 in revenue in just 30 days!

We look at what someone needs to get started with LinkedIn marketing, as well as the special tool that can help you find your exact target audience on the platform. They reveal how they research decision makers at specific companies, how they use LinkedIn as a starting point to create a holistic marketing approach using retargeting across the Internet, and so much more.

If you’re using LinkedIn now, or if you’re not but you want to know how to use it for effectively marketing your brand and business, this is an episode you’re going to want to listen to.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• How they started using LinkedIn and developed their process and system for advertising on it

• What they’re doing for recruiters on the platform and how they’re doing it

• The tool inside of LinkedIn that they’re using to locate and market to their client’s target audience

• Their introductory and follow-up in mail sequences and how they’re using the LinkedIn Pixel

• How they leverage retargeting to maximize results • Why more people aren’t taking advantage of LinkedIn

• The step-by-step process they use, including their CTA, and message content

• The importance of being consistent on LinkedIn and how long it should take to see results once you are

• New features on the platform, what they’re currently testing and where they see advertising on Linked

In going in the near future Our next episode is a Quick Tip where I’ll be talking about why more leads isn’t always the answer for increasing revenue and growing your business. I’ll be taking you through a powerful exercise that we’re using in our business to get more out what we already have, and how you can do this too.

Feb 8, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how specific should you get with your Facebook ads targeting.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/facebook-ads-lookalike-audiences/ 

Feb 6, 2019

Last Fall at my FBA Live event in San Diego, one of the attendees approached me with his laptop and showed me some charts of his revenue and email leads. Not only was he showing me a massive spike in both, but he said it corresponded with when he started listening to The Art of Paid Traffic!

Chris Scott is the co-founder and CEO of a company called Swift Galleries, which is a web app that helps photographers increase their sales by helping their clients visualize the photos on their on walls. Chris also bundles this app with a course that teaches photographers how to sell more and grow their businesses, and once I heard his story, I knew I had to bring him on the podcast to share what he’s doing with his marketing.

Chris has been running Facebook ads for a few years now, but he wasn’t getting the results that he wanted. As mentioned, he then started listening to this podcast, while implementing and testing what he was learning on the show. It was at this point that Chris started to gain real momentum in his business.

In this episode he talks about the different funnels he’s using, how he approaches testing them, and I also give him my recommendations for what he could be doing to improve his conversions right now.

This is one of those episodes that even if you’re not in the same niche as the guest, you’re really going to get a lot out of how he’s approaching his marketing. Often some of the best strategies we can learn and test are those that are being used in niches different than our own.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What happened to Chris’s business when he started focusing on consultative selling

• Why he feels that his Facebook marketing failed at first and how he’s now using the ads differently

• His exact funnels for generating cold traffic leads at $2.64 and $1.60 each

• A breakdown of his tripwires and the course he’s selling

• What Chris expected to learn from going to FBA Live and how he learned that he really needed to get back to the basics

• The importance to really understand your ideal customer and his or her journey

• How he’s using his Facebook group to sell the app and provide value to his target audience

• Chris’s email sequence and follow-up strategy

• How he plans to test different free trials to prospective customers and what I think he should be doing with his customer case studies

• What is “thought reversal” and the way he’s using it in his business

Our next show is a Quick Tip episode, where I’ll be discussing Facebook Ads audience sizes, which is something I get asked about all the time. The best practices around this have really shifted over the past few months, which is why I wanted to update you on what’s happening.

Jan 30, 2019

Are you looking to build your influence in order to have a greater impact with your online business? On today’s episode I’m super pumped to bring you my friend Julie Solomon, who is an expert in this field.

Julie is the host of The Influencer Podcast, which is one of the top podcasts in the Business category on iTunes (in fact, her show is one of the few that I make sure to listen to regularly)! J

ulie is also a New York Times best selling publicist, and an influencer marketing educator. I asked her to come on the podcast to share her expertise on building influence, and she delivers in a big way.

If you’re using Facebook Ads to build your business, but frustrated that they’re not working, one reason I’ve seen for this is that a lot of people haven’t done the work to position themselves as a go-to resource in their respective niche.

Julie shares strategies for building influence today, without it being overwhelming, and she breaks it down into 3 simple questions to ask yourself. She talks about how to get brand deals when you don’t have a ton of followers or fans as well.

Julie reveals how influence marketing is changing the marketing game, and I even ask her for her thoughts on why the word “Influencer” comes with such a negative connotation. You’re going to also find out how to equate ROI as an influencer, why brand awareness is such a problem for so many people online today, how to fix this issue, and so much more.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• A gap Julie noticed with influencer marketing and how she used her own business as a case study to test strategies for building influence

• The way she got started building online courses

• Why Julie started her podcast and how she made it so successful

• The first question she always asks someone who identifies herself or himself as an influencer

• What problem Julie discovered that she’s really solving for others

• How to know what platform to be on and why it’s so important to be operating in your zone of genius

• What she considers to be the difference between a successful online entrepreneur and someone who isn’t one

Jan 23, 2019

On today’s show I wanted to share an inspiring case study with an amazing copywriter who’s appeared on the podcast before, Chanti Zakariasen (or Chanti Zak as she’s known)! Last time Chanti was here we talked about how to use quizzes and Facebook ads to get quality leads to grow your business, and it has been one of the most talked about episodes we’ve aired to date.

In a very short time Chanti has positioned herself as the go-to copywriter for creating quizzes that convert, and she’s helped created a quiz for our business, Become a Facebook Ads Superhero (which you can find on our website).

Chanti has created quizzes for many top online entrepreneurs, and because of how quickly she’s grown, the demand for her time and expertise has skyrocketed. For this reason, she’s decided to create an online course teaching people how to grow their businesses with quizzes, which she talks about here in this episode.

She generated $16,000 in the beta version of her new program, and what surprised me the most was that she was selling it for $2,000. I wanted Chanti to come on and share how she did it, and even though she says it was “messy and imperfect”, you’ll hear how you really don’t need all the bells and whistles to have a successful beta launch of your online program.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What Chanti’s beta program included and what gave her the confidence to offer her services to online influencers

• How she created the beta program and why she felt she didn’t need the whole course created beforehand

• The way Chanti used a relatively small email list to sell the program and how she was able to sell the value to her customers

• Why she decided on $2,000 for a beta price and the reasons she used a sales call to sell spots in the beta (even as a copywriter)!

• Some doubts and hesitations she faced when deciding to launch a beta program teaching others how to use quizzes in their businesses

• How Chanti was able to determine she was indeed the person to be teaching this material and what stepping into the teacher role looked like for her

• What she will do differently in the next launch and her plans for repurposing the content she uses in the beta

• The secrets behind how Chanti’s been able to rise to the top of her niche in a short amount of time

Jan 16, 2019

On today’s show we’re going to be diving into a traffic strategy that I’ve never covered here on the podcast, with John Lee Dumas of Entrepreneurs on Fire. For those of you who have a very clear understanding of your target audience, an offer that attracts that audience and a funnel that converts, podcast sponsorships may be something that you want to explore.

At the time that this interview was recorded in late 2018, John had published over 2,060 episodes in the almost 6 years he’s been doing his podcast. He’s literally made millions of dollars through podcast sponsorships, so needless to say, he knows what he’s talking about when it comes to this topic.

In this episode I’ve asked John to share his insights from the perspective of both a business that wants to sponsor a podcast, as well as a podcaster looking to create revenue by offering sponsorship opportunities to businesses.

John shares his step-by-step guide for finding a podcast to sponsor, or how to get the right sponsors onboard for your show if you host one.

You’ll learn who podcast sponsorship is for, and isn’t for, cost estimates for podcast sponsorships, the key metrics to look at when you’re considering sponsoring a show, and a whole lot more.

I know I learned so much from what John had to share here, and even if you thought that podcast sponsorships were out of reach for you, you’ll hear practical advice for how to take advantage of the tremendous opportunities available, right now.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• John’s own background and experiences with podcast sponsorships and why he believes so much in it

• Why sponsoring your own show has many benefits for podcast hosts

• Powerful strategies for appearing on your favorite shows as a guest

• How to screen potential guests as podcast host and maximize revenue from their appearances

• The different ad placements available for podcast sponsors and typical costs

• What the CPM model is and why John feels it doesn’t work for most podcasters

• His alternatives to the CMP model, including easy ways to set up affiliates if you have a podcast

• What the negotiations between podcasters and sponsors looks like

Jan 9, 2019

Today’s episode is a strategy session with one of my students, Alan Beckley. Alan is an entrepreneur whose mission is helping inventors and entrepreneurs to achieve their dreams more quickly.

Alan has been running video ads and testing short versus longer copy, but he’s now wondering how he can see better results from his Facebook marketing as it’s not working quite as well as he would like it to.

He’s also hosted multiple webinars for How to License Your Invention for Royalties, and is looking for ways to reach his ideal audience of inventors (and people who want to become one), and have more registrations and attendees.

In this episode we break down his current ad campaign and webinar funnel, analyzing the numbers while I look for a “red flag”, or reason for why he’s not seeing the results he’s after.

I don’t feel that Alan needs a large budget for running ads, but he does need more traffic. As you’ll hear, his clickthrough and conversion rates are pretty strong, so I share my recommendations for how he can get more traffic into his funnel to drive sales of his products. There are also things that he can do in terms of testing at the front end of his funnel, in order to hopefully lower that cost per lead while raising the relevance score of his ads.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Some mistakes that have been made in Alan’s early ad campaigns, including not increasing his ad spend gradually

• How he can change the copy and messaging in his ads to better target the different audiences that could benefit from what he sells

• What he can do for market research that will ultimately help with his messaging and ad copy

• Changes he can make to the videos he uses for his ads and where he should start with testing

• What’s next for Alan and why I think that starting a podcast would be the perfect platform for what he has to offer

Jan 2, 2019

There have been a handful of episodes here on the podcast that have really stood out for me, that people have consistently reached out to me about because it’s helped their business. Today’s episode is an encore of Episode 190, a show that I’ve gotten a ton of great feedback on, and I wanted to make sure that you caught it. Even if you have listened to this episode already, I guarantee that you’ll pick up new things that you didn’t the first time around.

On the Show Today You’ll Learn:

• What things you need to know about your customer to effectively market to him or her

• The questions you need to be asking yourself, like are there sub-segments of your audience that you’re looking past?

• 5 ways to figure out your target audience’s paint points, hobbies, interests and more – including how I did it in my own business

• What knowing their beliefs, objections and myths can tell you and why you need to address these in your ad copy

• Examples from my own business of Facebook ad copy used and an exercise that we’ve done to really target our ideal customer

Dec 19, 2018

On today’s episode I’ll be sharing what I think that you should be doing to set yourself up for success marketing your business online in 2019.

A lot of what I talk about today are things that I discuss almost every single show, like the importance of testing, but everything shared here is something you should be paying very close attention to as you enter the new year.

I’m so excited for what’s ahead for you in 2019, and you can count on me being right there to help you every step of the way.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why you need to be taking 100% responsibility for your success (and shortcomings) going forward

• The reasons that less is really more and how our motto for next year revolves around this concept

• Ways to get your target audience to gravitate to you

• The increasing role that video strategies will play in marketing and telling your story to potential clients

• Why Facebook Messenger ads are so effective and only continuing to gain in popularity

• Why advertising on Facebook and Instagram will continue to be the most cost effective and efficient way to market your online business next year

• How I break down my audiences and why I do it this way

• Whether or not I think it’s too late to start a podcast and other ways to market your business using your voice

• How trends for e-commerce businesses and influencer marketing is shifting

Dec 12, 2018

I’m always asked what books I recommend for business, because I absolutely love reading these types of books (in fact, I usually have 3 or 4 on them on the go at once)! So on today’s show I want to share 7 books I’ve read that have changed my business, and as a result, changed my life.

As you’ll hear, it was tough to narrow this list down to just 7 books, and I do mention a few extras near the end of the episode. These books aren’t just business books though, as I also include books on mindset that have been a great influence to me. I

’ll be telling you a bit about what each of these books are about, as well as giving my two cents on why I found so much value in it.

In addition to giving you this list of recommendations, I’ll be sending one lucky winner a copy of each of these 7 books! To enter, you’ll need to subscribe to this podcast and take a screenshot showing you have subscribed. Second, you need to leave an honest rating and review of The Art of Paid Traffic on iTunes, and also take a screenshot confirming you have done that. Next, direct message me on Instagram (@rickmulready) those two screenshots and I’ll pick a winner at random. Good luck and I hope you enjoy these books as much as I have!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What can happen when you surrender and stop controlling everything in your life

• A book I’ve read (4 times now!) that can help you make more, while working a lot less

• The power of giving and leading with service first in your business

• What will determine, more than anything, our financial future

• A book that will allow you to do what really matters in life

• How you can use what you already have to create even more revenue and impact in the world

• A resource that will tell you if you have a grip on your business, or it has a grip on you

Dec 7, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is all about How to Increase the Quality of Your Facebook Ad Leads.

Let’s jump into it...

Dec 5, 2018

It’s the third installment of our Messenger Marketing mini-series here on the podcast, and today I’m speaking with one of my FB ADmanager and ROI Club students. Steve Loiselle is a former police offer who decided to start his own Facebook Ads management business, and in the less than a year of doing so, he’s already seeing amazing results (and he’s just getting started).

I asked Steve to come on the show to share a case study of a recent Facebook Messenger campaign he ran for a local snow plowing business, and you’re going to hear how a $500 ad spend for that campaign resulting in between $30k and $50k of revenue for his client. Not a bad ROI!

In fact, this campaign worked so well that Steve’s client had way more business than he could handle, and the business owner needed to hire additional help to service the number of new customers he got as a result of the ad campaign Steve set up and managed.

You’re going to hear the story of how Steve got this client, his targeting strategy for the ads and the use of scarcity in his offer. Plus he’ll be breaking down his entire Facebook Messenger ads funnel, as well as how he leveraged his Messenger subscriber list in a very unique way that led to 20 more sales for his client - with no additional ad spend.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What happened to show Steve that there was big potential for him to starting his own Facebook ads business

• How he discovered he would have to niche down in terms of what clients he works with in order to see the best results

• Why Steve started with a video campaign for his new client and how they generated strong results using it

• What the offer to customers looked like, including his CTA and the ad copy he used

• How Steve is now using custom and lookalike audiences to scale the next campaign for his client

• What he learned from running this Facebook Messenger campaign and what he’ll be doing different the next time

Nov 30, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is all about how to increase your email open rate.

Nov 28, 2018

On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. I’m joined by Ethan Sigmon, who is the founder and CEO of Opesta.

Opesta is a Facebook Messenger marketing and automation platform and I believe so strongly in it that not only am I using Opesta fully in my business, but I’m also an advisor to Ethan’s company. If you’re intrigued by what you’ll hear in this episode and you’d like to get a free trial with Opesta, you can go to http://www.rickmulready.com/opesta (please note that this is an affiliate link, so if you do end up signing up, I do receive a small commission that will go to supporting this podcast).

In this episode, Ethan and I dive into things like how you can calculate the value of a Facebook Messenger subscriber, and why this is so important to know. We look different Facebook Messenger funnels that are crushing it right now, what are some of the mistakes that people are making with Messenger marketing and how you can properly use a “comment to Messenger” strategy.

There are huge opportunities to take advantage of when it comes to Facebook Messenger marketing, and this episode is jam-packed with great information to help you do this. As I shared last week though, Facebook Messenger marketing is not the solution to a broken funnel and there is a lot to consider when starting to use these strategies, which we’ll be covering here today.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Ethan transitioned from the agency side of Facebook ads marketing to move into Facebook Messenger marketing
  • The gaps and limitations he noticed with Facebook marketing that led to him creating Opesta
  • Why having high traffic to your website is useless unless you have this one thing
  • His tips and strategies for building both a Messenger list and email list, and why you need to focus on developing both
  • The “Do’s and Don’ts” with Messenger marketing and how you can stay compliant with Facebook (and not annoy your potential customers in the process)
  • A Facebook Messenger giveaway strategy owners of e-commerce stores can take advantage of to boost engagement and sales
  • What approvals are going to be needed to use subscription messaging in January 2019 and how to do request this from Facebook
  • How Opesta differs from other platforms like ManyChat

 

Nov 21, 2018

On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going to become more important as a marketing channel going forward.

You might be wondering why it’s been a while since I dedicated an entire episode to this topic? I purposely waited because I wanted the dust to settle so to speak, as 2018 saw tons of Messenger Bot courses and bright shiny objects being offered. Unfortunately, very few marketers were doing it right!

In this episode, you’re going to hear why I think 2019 is going to be such a huge year for Facebook Messenger marketing though, and the stats I share are going to blow you away!

I’ll be talking about the foundations of Messenger marketing, the state of it Messenger marketing now in the online space, how you should be using it and the big pitfalls to avoid if you want to be successful. I also reveal different ways to do Facebook ads with Messenger marketing, the strategies, and funnels our team have used with great success, and a whole lot more.

There’s a huge opportunity with Messenger marketing, and it’s an exciting time to get in on it if you’re not already using this strategy. You’re not going to want to miss the next episode in this mini-series with the founder of Opesta, Ethan Sigmon. Ethan is a past student of mine and guest of the podcast, and Opesta is a tool that we love and couldn’t do without in our business. To learn more about how Opesta can help you, visit http://www.rickmulready.com/opesta.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Messenger marketing compares to email marketing and why it should be part of your overall marketing strategy
  • The three-pronged approach to Messenger marketing and how we use it in our business
  • The main placements and types of Facebook Messenger ads and what you should be doing with them
  • Where I recommend starting with Messenger ads and re-targeting strategies you can use to help complete sales with potential customers
  • How to grow your Messenger list organically, while building your email list in the process
  • What I see most online marketers doing wrong with Facebook Messenger marketing
  • Ways to make Messenger Bots less “spammy”
  • Why the strategies I talk about today are not the solution for a broken marketing funnel
  • The reason I recommend starting small and learning and testing one strategy before moving on to the others
  • What type of messages you’ll need to get approval for starting Jan. 1, 2019, and how to do this
Nov 16, 2018

Welcome to another Quick Tip episode here on The Art of Paid Traffic!

My goal for The Art of Paid Traffic podcast is to help you grow and scale your business through smart online marketing strategies so you can have a bigger impact and thus a better life.

Today’s quick tip episode is about, starting Jan. 1, 2019, Facebook is requiring page-level subscription messaging permissions.

What this means is that if you want to do Facebook Messenger marketing, your Facebook business page has to be approved to do so.

In the episode, I walk you through what this means for you, how it can affect your business, why it's important, and what you need to do to get approved.

Screenshots of the steps I discuss in the episode can be found on the show notes page at www.rickmulready.com.

Nov 14, 2018

If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode. My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making baseball fun with their “Fans First, Entertain Always and All Inclusive” mentality.

You’re going to hear how Jared and the team are taking what’s considered “normal” in their industry and doing the exact opposite while seeing amazing results in the process. From a breakdancing first base coach, kilts as uniforms to a senior citizen dance team, I can guarantee you that you’ve never seen baseball quite like this before!

Jared shares how they had been marketing tickets year-round to promote their 30-game season in June through July, but recently used the psychological aspect of scarcity to run a Facebook ads campaign over 60 days to announce a waiting list for tickets.

On an ad spend of about $700, this campaign generated roughly $22,000 of ticket sales in just two days, and you’re going to hear how he did this…

Jared gives the details on the types of ads they ran, their messaging and which segments they targeted in the campaign. You’ll learn the funnel he used to re-qualify past customers, which ads performed well, what he plans to do differently next season to see even more success, and a whole lot more.

I was so impressed with what Jared and the Savannah Bananas are doing to promote their product, fix customer’s pain points and challenge the status quo of what baseball (and business) is supposed to look like, and I’m sure you will be too.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What group of consumers he is targeting and the reasons why (you may be surprised by his answer)
  • The exact email sequence he used for the 2,000 people that signed up for the waitlist
  • How he got a 65% open rate on the final email of the sequence and what he plans to do next time to make this number even higher
  • What their future video marketing strategy will look like and plans to build engagement audiences
  • Why the team doesn’t discount and what they do instead as they look to provide a positive experience for all customers

  • Where they come up with such unique ideas for promotions to run during the season
Nov 9, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about a Facebook ad type that is super effective yet few people are using it.

Nov 7, 2018

It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients.

Kirsty writes launch and email copy for personality-driven businesses, but she used to be a counselor specializing in loss and grief for a number of years, and she feels that there are lot of parallels between her former career and how she now approaches writing copy.

 We talk a lot about email copy and specifically where to start when you’re writing copy, which is something that I’ve struggled with in the past. Kirsty shares how to get started and how to not “force it” when looking to communicate with your email list.  

Like we talk about often on the show, a complete understanding of your target audience is key, and Kirsty reveals what this process looks like for her and what you should be looking out for.  

She talks about the pitfalls to avoid with your copy and what she does when plotting our her email sequence. She says it can be for people writing copy to lose sight of what they’re trying to do with their message, and what we can do to prevent this.  

Kirsty has a simple and intuitive framework of 5 core ingredients for writing effective copy, and you’re going to learn about it in this episode. What she talks about here is exactly the way I want you to be thinking about your online marketing campaigns, which is really looking at who your target audience is and how big the gap is with where they are now and where they want to be.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!  

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!  

 

On the Show Today You’ll Learn:

 

  • Why you need to be getting information from your audience about their struggles and what matters the most to them
  • What to do if you don’t have an email list or existing customers to get this information from and then what to do with what you learn from them
  • Some examples of open-ended questions you can ask your audience that Kirsty has found success with
  • How you can segment your list and what we did with our first launch of a program in early 2017
  • What is the “therapeutic alliance” and how it relates to copywriting  
  • What seems to be missing from the copy of many online marketers
  • The questions people looking to hire a copywriter should be asking  
Oct 31, 2018

Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. Rachel left the corporate world to start her own coaching, consulting and online training business, and in this episode, she’ll be sharing her experiences launching her first online course.

Rachel says that her recent launch “fell flat” and that she didn’t get any sales from it, so we break down the possible reasons for this, from her Facebook ad performance all the way through her webinar funnel.

As you’ll hear, in Rachel’s case there’s nothing jumping out to me that she necessarily did wrong, but it’s a matter of just getting more people in the funnel and then her focusing on improving a few specific things. By doing this, I feel she’ll see massive improvements in the results she achieves in 2019.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Rachel’s launch strategy and the results she achieved, including sign-ups, attendance rate, and more.
  • The biggest challenges she faced with her webinar and launch in general
  • What her follow-up sequence looked like and what I suggest she do in order to get invaluable feedback from her audience
  • Why I wouldn’t worry about re-targeting if I were Rachel (and what she should look to use as her objective next time)
  • Steps she can take to build awareness for her first launch of 2019 and the way she can use a live course and challenge to promote it
  • My budget recommendations for Facebook ad spend on Rachel’s next launch
Oct 26, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy.

Kind of a "dos and don’ts" of Facebook ad copy.

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