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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 11
Nov 9, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about a Facebook ad type that is super effective yet few people are using it.

Nov 7, 2018

It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients.

Kirsty writes launch and email copy for personality-driven businesses, but she used to be a counselor specializing in loss and grief for a number of years, and she feels that there are lot of parallels between her former career and how she now approaches writing copy.

 We talk a lot about email copy and specifically where to start when you’re writing copy, which is something that I’ve struggled with in the past. Kirsty shares how to get started and how to not “force it” when looking to communicate with your email list.  

Like we talk about often on the show, a complete understanding of your target audience is key, and Kirsty reveals what this process looks like for her and what you should be looking out for.  

She talks about the pitfalls to avoid with your copy and what she does when plotting our her email sequence. She says it can be for people writing copy to lose sight of what they’re trying to do with their message, and what we can do to prevent this.  

Kirsty has a simple and intuitive framework of 5 core ingredients for writing effective copy, and you’re going to learn about it in this episode. What she talks about here is exactly the way I want you to be thinking about your online marketing campaigns, which is really looking at who your target audience is and how big the gap is with where they are now and where they want to be.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!  

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!  

 

On the Show Today You’ll Learn:

 

  • Why you need to be getting information from your audience about their struggles and what matters the most to them
  • What to do if you don’t have an email list or existing customers to get this information from and then what to do with what you learn from them
  • Some examples of open-ended questions you can ask your audience that Kirsty has found success with
  • How you can segment your list and what we did with our first launch of a program in early 2017
  • What is the “therapeutic alliance” and how it relates to copywriting  
  • What seems to be missing from the copy of many online marketers
  • The questions people looking to hire a copywriter should be asking  
Oct 31, 2018

Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. Rachel left the corporate world to start her own coaching, consulting and online training business, and in this episode, she’ll be sharing her experiences launching her first online course.

Rachel says that her recent launch “fell flat” and that she didn’t get any sales from it, so we break down the possible reasons for this, from her Facebook ad performance all the way through her webinar funnel.

As you’ll hear, in Rachel’s case there’s nothing jumping out to me that she necessarily did wrong, but it’s a matter of just getting more people in the funnel and then her focusing on improving a few specific things. By doing this, I feel she’ll see massive improvements in the results she achieves in 2019.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Rachel’s launch strategy and the results she achieved, including sign-ups, attendance rate, and more.
  • The biggest challenges she faced with her webinar and launch in general
  • What her follow-up sequence looked like and what I suggest she do in order to get invaluable feedback from her audience
  • Why I wouldn’t worry about re-targeting if I were Rachel (and what she should look to use as her objective next time)
  • Steps she can take to build awareness for her first launch of 2019 and the way she can use a live course and challenge to promote it
  • My budget recommendations for Facebook ad spend on Rachel’s next launch
Oct 26, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy.

Kind of a "dos and don’ts" of Facebook ad copy.

Oct 24, 2018

This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses.

So why did I want to do this episode? I think real estate agents tend to be stuck in the ways of traditional marketing, and they often aren’t open to hearing about new and more effective ways to market their real estate businesses.

You’ll be hearing lots of strategies for positioning yourself as the “go-to” real estate professional in your area, or if you have a Facebook ads business, the person who is best suited to help real estate agents sell their listings and attract buyers to list with them.

I’m doing something a bit different today, as I’ll be teaching for the first half of this episode and then I’ve invited one of my Accelerator Group Coaching students to share her expertise with us in the second half.

Jennifer Myers is a Realtor in the Washington, DC area, and she owns an extremely successful real estate brokerage there. She’ll be revealing the three phases of marketing your real estate business and her formula for repeatable, consistent growth for real estate professionals. Jennifer is also sharing the 5 big mistakes that she sees people in this industry doing wrong when marking their business, so this is definitely an episode you’re going to want to listen to!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What successful real estate agents are doing to rise about the competition and the importance of embracing video marketing as a strategy

  • The different types of ads that would be good for a Realtor® to use and what a Facebook ads manager working with these professionals will need to do to attract them as clients

  • How Jennifer’s business looks a lot different now as opposed to 15 years ago when she was first starting in real estate

  • The ways she was able to look outside of the real estate industry to learn successful marketing practices to use in her business

  • Why you really need to niche down – and how to do it the right way

  • The reason you need to be consistent, and why trying to focus on multiple platforms is a big mistake

  • What Jennifer means when she says that your marketing doesn’t end when you have the client - and a very surprising statistic that backs this up

 

Oct 19, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about the new update to the Facebook pixel that’s rolling out on October 24th.

Oct 17, 2018

On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families.

In this episode, we talk about how Liz got started in the online space as a health coach, and how she became an expert in building sales funnels, as well as coaching others on their mindset.

As one of my students, Lize recently attended my FBA Live event here in San Diego and you’ll hear some of the big breakthroughs she made there, and the massive action she’s taken in her life and business in just the last few days since the event took place.

She reveals the importance of the customer journey (along with a hack for using Amazon to really get to know your ideal customer), and how this all applies to the sales funnels she now uses.

You also won’t want to miss the raw emotional personal story that Liz shares towards the end of the episode that showed her she really needed to change the way she was doing things in order to create her ideal Facebook ads business. You’ll also discover how Liz is making this happen by getting support from others, and how she’s completely changed the way she views her business.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Liz decided she needed to start offering Facebook ad management as a service and how her Facebook ads strategy has evolved
  • How she builds out her funnels and why getting quick results for her clients is so important
  • What her email follow-up sequence looks like and at what point she first introduces the offer to potential customers
  • The reasons Liz focuses so much on acknowledging the people in her funnel
  • Why she views sales as an energetic exchange and the way you can reframe your mindset around the sales process
  • The changes Liz has recently made in her business and what roles she is hiring for as she moves towards creating flow and ease in her life

 

Oct 5, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about why are so many Facebook ad accounts getting shut down lately and what you can do about it.

Oct 3, 2018

A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and he’s here to talk today about how he’s grown his Facebook Ads business from about $5,000 a month in revenue to around $25,000 at this time.

He talks a lot about how his company is able to be so successful in marketing their business in a small market based near Plano, Texas. If you think you need to be in a big city to run a successful Facebook Ads business, you’re wrong, and Aaron shares why today…

Aaron also reveals how he gets his business in front of the right prospective clients, what percentage of budget his team uses for creative when working with a client, his advice for new Facebook Ad managers, and a whole lot more.

Aaron is a great example of why becoming a student of marketing is essential to growing a thriving Facebook Ads business. You’re going to hear about his big plans and future vision for his company, but also how you don’t need a big budget to get started. As long as you have a laptop, an Internet connection, and a willingness to learn and try new things out you could also be well on your way to doing the same.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Some of the challenges they faced in the first year of business, and how they were able to build the confidence and evolve their marketing strategies since then

  • The ways they find local businesses with advertising dollars to spend, and the actual pitches Aaron uses to convert them from prospect to client

  • Why his team is now focusing on videos and the format and makeup their using to find success using video ads

  • How they’ve been able to effectively niche down to local businesses in his area without limiting who they work with to one specific business or industry

  • Where he comes up with his ideas for campaign strategies and examples of successful funnels they’ve used for different clients they work with

  • What their team looks like now as they’ve grown the business from its humble beginnings, and how they decide which roles to hire for first

 

Sep 28, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about why are so many Facebook ads getting disapproved lately and what you can do about it.

Sep 26, 2018

Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. Craig shared with me how Bedros is using paid traffic to effectively sell $25,000 fitness franchises (as you’ll hear he’s now getting $30,000 for each franchise).

Bedros is a best-selling author, speaker and business consultant, as well as the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest-growing franchises with nearly 700 locations worldwide.

In this episode he talks all about his journey to get to where he is today, coming to the United States as a young immigrant with his family from Armenia. You’ll hear how Bedros learned the value of good customer service at such a young age, why he got into fitness and the role that having mentors played in his learning of marketing and sales techniques.

After starting out as a personal trainer, Bedros moved online promoting his Fit Body Boot Camps and he’s now teaching their franchisees to position themselves to succeed in a crowded market.

You’ll hear how Bedros has such a clear understanding of his ideal target customer, and the ways he’s successfully leveraging brand awareness to lower his Facebook advertising costs and continue to attract the right franchises, and so much more.

Want to win a 30-minute strategy session with me, similar to this one with Lianne? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The reasons Bedros decided to focus on one thing – and do it better than anyone else

  • How he uses their branding to attract their ideal customers as franchisees and the way he uses Facebook ads to do this

  • Bedros’ Facebook ads strategy and funnel, including his use of case studies of other franchisees in his marketing

  • What his ad copy and images looks like

  • How Bedros was able to bring his cost for completed “Expression of Interest” forms from potential franchisees down from $185 to $30 each

  • Why the lowest cost per leads isn’t always a good thing when it comes to Facebook advertising

  • How Bedros overcame issues with his Facebook advertising accounts and why despite testing advertising on multiple social media platforms, Facebook is the most effective for his business

  • The mindset shifts he made in order to think better and the what he’s done to evolve into a better leader
Sep 21, 2018

Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel.

There’s a lot of moving parts to a funnel so how do you know what to focus on first when trying to improve your results.

And specifically, I’m going to share a recent example that an FB ADmanager student of mine brought to a recent coaching call.

Sep 19, 2018

I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Traffic. When I think of challenges Zach is the person who comes to mind, and he’s here today to dive into the framework he has created that not only has worked for him but so many of his students.

Zach’s been doing challenges for a few years now, and a challenge actually gave him his first 6-figure launch, but you’ll hear how he started out online doing everything from paid surveys, to freelance writing, to direct sales and then running a food blog.

In this episode, you’re going to learn how this self-professed “marketing nerd” discovered Facebook ads management in 2015, and was then able to get a number of clients quickly. This led to the creation of his first online course around live streaming to help other marketers get clients, and since then he’s added a number of offerings along with his flagship challenge program.

Zach has a love of systems, marketing and making things simple. In fact, when I have questions around getting processes in place in my business, he’s the person I ask, and he’s brilliant when it comes to this stuff.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Zach used live streaming to effectively get new clients, and the point in time in which he really knew that it was working for him

  • What a challenge is and the 3 things it can do for your business

  • The way he transitioned to doing challenges and how he tested different things to arrive at his framework.

  • What hasn’t worked for Zach when it comes to doing challenges

  • The challenge system he uses (from start to finish), including the 6 sales emails he recommends you use in your challenge funnel

  • How to use Facebook ads, blog posts and more to get people into your challenge

  • What niches challenges will, and won’t, work best for

  • Why it isn’t the best idea to give too much content away in your challenge

  • How to run evergreen your challenges and two warnings Zach has for people looking to automate them

 

Sep 14, 2018

Today’s quick tip is about how to overcome the enemy of progress in your business.

This slows down so many people and they don't even know it!

Sep 12, 2018

I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode.

You’re going to hear how this conversation is like one that two friends sitting down for coffee would have. David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more.

Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. What he talks about today aren’t just theories; they have been well tested and they work, and not to mention, they are super actionable strategies that cost nothing, or very little, to use.

Stay tuned until the end of the episode and you’ll also hear a very special prize announcement from David that you are not going to want to miss!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How KingSumo started out of a personal need for running viral giveaways
  • What David’s framework for testing looks like and why he likes using one month as a timeframe for new strategies
  • Which metrics are measured and looked at to determine if the strategy is working
  • The advantages of getting into a marketing channel early
  • 3 steps David takes to use YouTube to leverage their competitors
  • How he measures the quality of traffic coming in from YouTube
  • The strategy David uses to generate $1 cold leads, with no retargeting
  • Why giveaways are a great way to grow a business, even for companies with a small marketing budget  
  • What David is doing on LinkedIn to get 3-10x the number of clicks as Twitter, all organically and with half the number of followers
  • How they decide where to focus their attention and why they’re able to do such a good job with this
Sep 7, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about what objective to choose when you’re retargeting warm traffic.

Sep 5, 2018

Today I’m welcoming back Jim Fortin to the podcast, and like last time, we cover so much in this episode. I received a lot of feedback on the last show with Jim, titled How to Ethically Use Subconscious Selling to Improve Your Marketing and Sales, and today I wanted to take the next step in that conversation.

You’ll hear us talk about the reasons why hard work won’t necessarily give you the results you’re looking for in your business. We also look at how we’re all affected by our habits, and where the results we see really come from.

I’ve been working with Jim for most of this year, and it’s been hugely transformational for myself and my business. In this episode, we discuss how control is really an illusion and the ways it was holding me back in my business, and we also share something that has been another huge gamechanger for me and can be for you too.

This is definitely one of those episodes to go back and listen to a couple of times to really grasp the wisdom that Jim is sharing. I’m hosting a live training with Jim on Thursday, September 13th at 11:30 AM PST called Why Mindset and Hard Work Won’t Get You the Results You Want In Your Business (And What Actually Can), and you can register now at https://rickmulready.com/transformation.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Jim enjoys the transformational work even more than the influence work that he does
  • How what he teaches can help us grow our businesses
  • The important role of habits, and the way he helped me greatly reduce one particular habit that I previously had
  • How your commitment and self-integrity will relate to the success you see (or don’t see) in business
  • Why we should be working from a place of possibility and not past circumstances 
Aug 31, 2018

Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Facebook Group.

So if you have a Facebook Group with more than 50 members, this one’s for you.

Aug 29, 2018

Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start and grow online businesses.

You’re going to hear how they’re in a season of list building at the moment, and a lot of what we talk about here is about the recent simple Facebook ads campaign that Lianne started. At our in-person retreat for my group coaching clients last week in San Diego, Lianne walked us through this campaign and she realized there was definitely some things she needed to do differently to set herself up for future success.

We’ll look at Lianne’s strategy, the ad image and the copy she used, her objectives, stats, results and more. I share my recommendations for where she can make some improvements, and Lianne has already quickly implemented these changes to get her Facebook ads campaign really going.  

Want to win a 30-minute strategy session with me, similar to this one with Lianne? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How understanding her ideal target audience so well has built Lianne’s  membership community - and why she now wants to focus on her online marketing efforts

  • The reasons she is moving away from having an open cart 12 months of the year for the membership site

  • What her lead magnet consists of and how she used feedback from her community to create it

  • What Lianne’s ad spend looked like and why she now realized that setting up the campaign for a traffic objective versus conversions was a mistake

  • Where she can make improvements to the blog post copy in order to drive opt-ins

  • How Lianne can use a conversion-based retargeting campaign to start seeing better results with her Facebook marketing

  • The ways she is now testing different images and ad strategies, and the mindset shifts she had to make to allow this

 

Aug 24, 2018

Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business.

I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you.

Aug 22, 2018

On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. I did that episode a few months ago, and it was called How to Use Facebook Lookalike Audiences With Custom Audiences.

As you’ll hear, Mike has a way of asking some really great questions and I thought this interview could bring you a lot of value here on my show. If you’ve not yet listened to Mike’s podcast, definitely check it out because he covers a lot of good stuff on social media marketing, with some amazing guests.

If you’ve been looking to get clarity around lookalike audiences, then you’re going to get a lot from this episode. We cover everything from the basics, to setting them up, and to where lookalike audiences should fit into your overall targeting strategy. I also share some creative ways for sourcing your lookalike audiences, or what base audiences you can create your lookalike audiences from.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What lookalike audiences are and what using them will allow marketers to do

  • How accurate they are what we should be considering when targeting location and audience size

  • Ways to get creative in using lookalike audiences, besides just exporting your email list

  • What custom audiences to explore when making lookalike audiences and ways to use the engagement audiences from videos

  • How to target cold audiences effectively – instead of just trying to direct sell to them

  • Examples of how I’ve used these strategies in my own business, why we exclude as many groups as possible, my budget recommendations and more

 

I’ve been getting some good feedback about the shorter Quick Tip episodes I’ve been airing weekly, and stay tuned because I have another one coming your way later this week!

Aug 17, 2018

Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions.

You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window?

I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer.

Aug 15, 2018

On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy.  

I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m apart of when we were in New York, and it was amazing 

Kira talked about how to position your business by using the framework of the 5 levels of market sophistication, or essentially how to cut through the noise in a crowded marketplace, as so many are today.   

You’ll hear how differentiating ourselves should be an integral part of our business strategies, yet we so often don’t focus on this. For a long time that was me, but Kira really got me thinking about this whole concept of positioning and differentiating myself to stand out. I wanted you to be thinking of how you can do this as well, and in this episode, Kira reveals just how you can do it. 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!  

On the Show Today You’ll Learn:

  • What are the 5 levels of market sophistication, with specific examples of each   
  • How this topic relates to my own business and the efforts I’ve been making to differentiate myself
  • When you should begin to think about market sophistication – and the very first step to take
  • What Kira has done to differentiate herself from the competition and what successful entrepreneurs are doing (and not doing) around this
  • The strategies you can use if you’re not working with a copywriter right now
  • Why you’re never really stuck, regardless of what level you’re at
  • How to use your email list and customers to “own your weird” and differentiate yourself  
  • Kira’s top recommended resources for standing out in a crowded marketplace  

Coming up on this week’s Quick Tip episode, I’m going to be clearing up the confusion around choosing which conversion window to optimize for when your objective is conversions. You’ll want to tune in to this one because I’ll be sharing the option that I recommend you choose based on your offer.  

Aug 10, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about:

A new hack for finding new target audiences that you may not have thought of.

And you have Facebook’s increased focus on transparency to thank for this hack.

I’ve been using this strategy myself and I’ve uncovered some target audiences that I hadn’t thought of.

So I’m really happy to pass along this quick tip to you today.

Aug 8, 2018

So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data…

This means all behavioral targeting -- HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between a certain age, purchase behaviors, etc…

Well, the time is upon for if you want to be reaching these audiences, you’ll want to be taking action now.  After Aug 15th, you won’t be able to create new ads with that targeting.

Anything that’s running prior to Aug 15th -- Keep running until Oct. 1

So, if you want to be reaching these audiences, here’s a strategy you can do to be able to build custom audiences of those people to use beyond Aug 15th and Oct. 1.

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