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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 12
Aug 5, 2018

Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program.

In this episode, Rachel really opens up about the evolution of her business, and I can say that I haven’t seen her happier than she is right now. Not to mention, her and I have something in common as she just found out she’s pregnant, this time with her second child!

You’re going to hear how she started her first online business in the fitness space 6 years ago when she was pregnant with her first daughter. Back then Rachel knew she wanted to create something fast online, and she was so successful running her own Facebook ads for her boot camp that other fitness trainers started approaching her for help growing their businesses.

Rachel now has an online web design and Facebook ads agency serving coaches and online course creators that has really taken off. In fact, Rachel is fully booked and has a waiting list of at least 6 months at the moment, but getting to this point wasn’t without some struggles, which she talks about today. Rachel really had the tech and ads part down, but she joined my course looking for tips and strategies for growing the business side of things while getting overwhelmed in the process.

Rachel’s been able to build an amazing business working with the right clients, and she now just works with clients launching.  In this episode, Rachel is going to share how she has actually been able to grow more quickly by keeping things small, and by “scaling back.” The most exciting takeaway for listeners of this episode is hearing that there will never be a shortage of work for good Facebook ads managers!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What Rachel learned as she progressed through my course and how she started attracting her ideal clients

  • The significant shift she made in her business earlier this year and why she says it was so necessary

  • What valuable lessons she’s learned around pricing her services and charging what she’s worth

  • What happens when you don’t set boundaries with clients - plus the two words Rachel says has changed everything for her business

  • How she’s refined her interview process with potential clients and what type of person she will not work with

  • The insights Rachel has gained around outsourcing, including the single biggest mistake she’s made around hiring

  • The ways she’s embraced the leadership role and what 3 roles she would hire for first if she were to start all over again

  • Rachel’s biggest insights around having a successful mindset and the best thing a new ad manager can do right now

  • What her business will look like after baby #2

 

Aug 3, 2018

When you get to the end of your workday, how do you determine whether it was a “successful” work day?

For a long time in my business, once I hit the evening time, I would often question whether what I did that day was “enough”.  And it was a struggle, feeling like I “should” have done more.

And as I talked to more and more fellow business owners, this seemed to be a common struggle.

So today I’m going to share with you what I’ve done to overcome this.

And, I also asked this same question to the mastermind that I’m a part of and I thought I’d anonymously share the responses I got from them...

Aug 1, 2018

I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing you a conversation with one of my ROI Club membership students.

Larissa Maclemon serves salon owners in the hair and beauty space through a membership program and a done-for-you service at her site, SalonOwnersCollective.com. Her program teaches members how to market their businesses and it helps take the overwhelm out of the tech side of marketing their salon businesses.

As you’ll hear, she’s currently running warm traffic into a sales funnel, beginning with an opt-in that leads to an email sequence and eventually to a 3-day special offer to get 50% off the first month of her membership program.

In this strategy session, we’re going to be breaking down Larissa’s funnel, which is pretty basic at this time and talking about the need to really know your numbers so that you have an accurate picture of how your funnel is performing. A lot of what we cover today is about building warm audiences to target with Facebook ads, as well as expanding her Facebook ads into cold targeting interests.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What problems Larissa is solving for her clients now and why she is looking to pivot her business
  • The struggles she’s having around getting traffic to her lead magnet, and my thoughts about her current funnel
  • Why I think the length of Larissa’s nurture sequence may be causing issues with the overall performance of her funnel
  • What to consider when it comes to opt-ins and a strategy she can use to test an offer right away
  • My suggestions to Larissa for a targeting strategy and why getting too targeted with ads isn’t a good idea
  • How she can use Facebook Audience Insights within Ads Manager and tips for increasing her potential audience size
  • Ways she can test to her Facebook page and my suggestions for pixel use

Coming up on this week’s Quick Tip episode, I’m going to be sharing how you can answer the question, “was this a successful workday or not?” I admit that this is something I’ve struggled with in the past, and I’ll be discussing what I’ve done to overcome it, as well sharing with you what my friends in the mastermind group I’m a part of had to say about this topic.

Jul 27, 2018

Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it that are running in another campaign.

It’s actually a really simple thing to do but yet when I show people how to do it, they’re eyes always get wide and they’re blown away at how easy it was to do yet they had no idea they could do it.

This tip is going to save you a ton of time in the Ads Manager.

 

Jul 25, 2018

I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.

I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them.

In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • The minimum audience size I recommend to target and why’s it’s necessary
  • What is the ideal list upload size to create a lookalike audience and what I would be testing and considering here

 

 

  • If the Facebook pixel also works for Instagram engagement

 

 

  • Whether or not you need a new pixel for each Facebook account you manage

 

 

  • What you can’t do when using an email list to create a custom audience

 

 

  • How often you need to re-upload your custom audience list

 

 

  • What is the ideal length of time to re-target traffic to your website

 

 

  • If there is a cap for the number of audiences you can create in Facebook

 

Jul 18, 2018

Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m being interviewed in this one by my good friend, Amy Porterfield.

You’ll hear Amy get down to business and ask me to share what my middle name is, the first concerts I attended and how I’m a coffee snob now (but wasn’t always), and much more.

You’re going to hear the crazy story again of how I met my wife Amy, and what’s going through my mind as I’m getting set to become a dad for the very first time, as well as the influence my own dad has had on my life.

I give the behind-the-scenes of starting a Facebook ads business, including what my motivation was back then and what my real motivation is now. I also open up about a health issue that’s brought me down in the past, and the story I made up in my mind about it, as well as my ongoing struggle with anxiety and perfectionism.

If you tune in until the end of the episode, Amy even asks me what I predict my baby girl will grow up to do, and you won’t want to miss my answer to that one! A lot of what I reveal today are things that I’ve never talked about on this podcast before, and I hope you enjoy this special 200th episode of The Art of Paid Traffic.  

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What a typical day looks like for me and why I recently changed up my morning routine
  • How I set boundaries working at home, and a big challenge my wife and I have around this
  • The one thing I would do differently if I were to start my business now from scratch
  • The biggest fear I’ve had about my business and a major realization that I’ve had to totally change my mindset
  • What most businesses overlook when started to use Facebook ads – and a surefire way to lose money with them
  • What my ultimate purpose is now

 

Jul 17, 2018

Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof.

When you’re running the same ad across several ad sets, and you’re getting all those likes, comments, and shares on those ads, how can you set everything up so that you’re aggregating all that social proof onto each of those ads.

It’s a simple little hack which can drastically lower your ad costs, increase relevance score, and get more people to see your ads.

 

Jul 11, 2018

On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook.

We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager.

I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Facebook has created and introduced Dynamic Creative to advertisers in the first place
  • What objectives to use when testing with it
  • What our team’s experiences with Dynamic Creative have been like so far, and the limitations we’ve noticed
  • When to use it and who I feel it could be right (and not right) for
  • What you can do with the results that you’re seeing from Dynamic Creative and certain improvements that Facebook will be rolling out soon to address the limitations

 

Jul 10, 2018

Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences.

Jul 4, 2018

If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business.

We’re going to go behind the scenes of all aspects of her business here today. Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going.

She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.

As you’ll hear in the conversation, this is the most wide-ranging discussion I’ve had on the podcast on creating and growing a Facebook ads management business that lights you up and energizes you, and I can’t wait to share it with you here today.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Monica first started charging clients for her services and the way she was able to get over the “who am I to be running Facebook ads for other people?” mindset

  • What her pricing packages, fees and tiers look and the criteria she uses when considering which clients to take on

  • The strategies she uses for lowering her clients’ cost per click on their ads

  • How her team is structured, the roles of each person and areas of responsibility

  • Why documenting your processes and systems will making hiring and expanding your team so much easier

  • Whether to hire for skills, experience or personality

  • What tools her team uses to communicate, the books she’s reading right now to become a better leader and much more!

 

Jul 3, 2018

Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads.  

I get asked all the time -- how big should my audience be?

 

Jul 2, 2018

On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager.

But before even doing this…

Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them.

I can’t tell they how many local businesses who have become students of mine who once outsourced their FB ads without knowing anything about them.  And then, inevitably, months later they’ve wasted thousands of dollars with ZERO results to show for it.

So, after they’ve learned enough to be dangerous and they decide to outsource their Facebook ads management…

You’ve got to know what to ask when they’re looking to hire a Facebook ads manager, which is why today I’ll be sharing a checklist of things to ask prospective ads managers during their interviews.

After this episode, you’ll also know where to go, and what to do, to find qualified people, and if you’re a Facebook ads manager working with clients, you’ll find this episode helpful as well.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why you shouldn’t rule out hiring a brand new Facebook ads manager
  • The one metric to use when evaluating an ads manager

 

 

  • What the average budget and ad spend handled will tell you about the ads manager

 

 

  • Three strategies for finding qualified ads managers

 

 

  • How the accompanying PDF checklist can be used by ads manager too, not just by a person looking to hire one

 

I’m excited for next week’s episode with Facebook ads coach Monica Louie. Monica is a student and friend of mine, and I can honestly say that the conversation I had with her about her Facebook ads business was the most wide-ranging one on this podcast to date!

Jun 27, 2018

My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation with Facebook Videos and Facebook Advertising.

This past December, Salome quit her day job to focus on her Facebook ads business full-time, and you’ll hear all about the ups and downs, and significant mindset shifts, that she’s gone through to make this business a success.

In this episode we talk a lot about the need to niche down and truly identify the ideal client that you want to work with, and what happens when your values don’t match.

Salome also shares her journey to owning her knowledge and understanding that she is good enough, and the struggles that she had to overcome to arrive at the place she is at now.

I’m so proud of the business that Salome has built, and continues to build, and I’m excited to see where she takes it next. Not only has she built an amazing business, but she’s doing it on her own terms and in the process, helping so many others make a difference in the world.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Salome discovered the exact client she wanted to work with, and why the description of her ideal client now always starts with the person’s values
  • The ways she was able to build her confidence and own the fact that she is good enough to be doing the work she does
  • Despite all the internal work she has done, why external feedback (from the right people!) is still needed
  • How Salome realized she had a bigger purpose to fulfill and the live event that she credits as the turning point for her and her business
  • What ways her business has evolved and some lessons she’s taken from it
  • The consequences of not putting up boundaries when working with clients
  • What money beliefs Salome discovered she was still holding onto and the big realization she came to around her beliefs
  • How she opened up and embraced the fact that growth isn’t always predictable
  • Salome’s advice for any Facebook ads manager looking to build a steady flow of leads
  • What the concepts “swagger” is, how to get it and why they’re so important to have 
Jun 20, 2018

On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119. I asked him to come back to talk about a concept that he calls “thought reversal”, and he’ll be telling us how he uses this principle in a Facebook ads strategy.

Although I knew what I wanted us to talk about going into this episode, I wasn’t exactly sure where this conversation would go. After we finished recording though episode I was really pumped to share it with you, and it’s become one of my favorite episodes we’ve done here on the show.

Not only does Brandon break down what thought reversal is here, he reveals why it’s so effective for marketing and positioning a business and brand. He uses it a ton in his own business and the businesses of his clients, and I think this is something that everyone should be using in their marketing. I know I can even step up my own game in this area, so I took a ton from this episode and I hope you do as well.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • 3 steps to start using thought reversal in your business today

  • What “slight of mouth patterns” are, some examples and how to use them in your own marketing

  • Why understanding the potential objectives you may get from clients upfront will help you immensely

  • What deciding who the exact clients you want to attract are will do for your marketing

  • The easiest way to differentiate yourself from everyone else in your industry and why being polarizing is a good thing

  • A different way to look at content creation and adding value for your audience

 

 

 

  • Brandon’s process for scaling engagement audiences and why they are so much more powerful than video view audiences

  • One type of ad that most marketers are not using – but should be

 

Jun 13, 2018

In this episode we’re going to be talking about how to increase conversions using smart website design. Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.

Keith and his team recently completed an overhaul and redesign of my website, RickMulready.com, which was the original website I had since starting my business. To be honest, it was an embarrassing site and it was time to take things to the next level 

One big thing I was embarrassed about, which you’ll hear about today, was the long load time of 13 seconds per page previously on the website. We wanted to design a faster site that was easy to use for finding content, and one that really focused on conversion.

A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more.

Keith and I will be discussing the critical elements that go into making a website designed for conversions. We’ll also be talking about the role that your target audience plays in the design of your website, why rolling things out slowly with your website redesign is recommended, and so much more.

 Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Keith says that conversions should be the goal of every website, and the differences between working on influencer sites versus e-commerce ones
  • His advice for influencers looking to increase conversions on their website
  • What is “LMS” and how it’s become a big trend he’s noticing
  • How his team’s approach to website developing leads to the right experience for the customer
  • Why what hosting service you use, and the number of plugins on your site, matter so much
  • His tips, strategies and tools for speeding up a website
Jun 6, 2018

On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook.

We’ll be getting into things like how I specifically define custom audiences and where they fit into your Facebook ads strategy.

We’ll talk about how to strategically use them to do things like increase engagement, grow your email list, get more customers and sales and increase the lifetime value of your customer.

I also have some tips and tactics for getting better results with your custom audiences, so you’ll have plenty of things to test out and try right away in your business after listening to this episode!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • The real power of Facebook advertising and the role that using custom audiences plays in maximizing your results on the platform
  • How I met my wife, what it has in common with custom audiences and why this applies to your business
  • What business is really about (hint: it’s not just about “likes” and “shares”)
  • A basic step that a lot of people are skipping before even starting to use custom audiences
  • Why you should be spending money to target people who are already on your email list
  • What to consider in order to stay within Facebook custom audience and privacy policies
  • How to target visitors to your website in different ways and why it’s a good idea to be tracking the customer journey
  • Ways to use Facebook Messenger to re-target and where we like to use this strategy in our business

 

 

  • Facebook video strategies, a bonus strategy for people doing e-commerce, the next steps to take and more!

 

May 30, 2018

On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors. I started following Craig and his work way back in 2010, which seems like forever in the online world and when I was trying to figure the online business world out, I went to a few of Craig’s workshops. Since then I’ve connected more with him and have really gotten to know him much better.

Craig used to be in the fitness space with his brand Turbulence Training, and then he started a brand called Internet Independence. Since then Craig’s gone through a big shift in his business and he is now the owner of the popular website, EarlyToRise.com.

Most recently Craig’s published a book called The Perfect Day Formula. He now teaches people how to have a more productive day in both their business and personal lives. He does in-person Perfect Day Workshops, where participants get to spend the day with him and then get follow-up accountability and coaching for 12 months. This investment starts at $5,000 and he’s sold over $500,000 worth of these packages using Instagram stories, which he’ll talk about in this episode.

We cover a lot here and I ask Craig to share the lessons he’s learned from his own entrepreneurial journey because he’s done so many things over the years. He shares why he thinks that Instagram direct messages are the “new email list”, his tips for having more engaging Instagram Stories, and ways that you can specifically track how you’re doing with them. He also reveals how you can expand your network if you have “introverted tendencies”, overcoming anxiety as an entrepreneur and his #1 productivity tip for entrepreneurs.  You’re also going to hear why Craig did this interview with his eyes closed, which you won’t want to miss.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Craig started internet marketing – including how he would send 3,000 emails out manually using Hotmail
  • The way he’s able to put out so much content consistently and how his marketing has evolved and shifted
  • The amazing story of how Craig bought Early to Rise…
  • Why Instagram is strictly a business platform him and how he uses it much like email marketing
  • The Instagram framework and strategies that have allowed him to sell $500,000 in packages with a following of 13,000 people there

 

 

  • How he uses testimonials from customers, the importance of a strong CTA and so much more!

 

May 23, 2018

On today’s show, I have another strategy session call, this time with Sarah Young of BizTemplateBabe.com, which was just started in January of this year. Through her site, Sarah offers fully editable designer templates and her clients simple, fun and affordable branding options.

You’ll hear how last year Sarah was actually doing completely something different through a blog for moms. This blog had a big following but she decided to transition when she was feeling burnt out and looking for a change.

Sarah’s background is actually in interior and graphic design, and she’s found a way to use her skills and experience to help other business owners with their branding.

What she’s discovered though is that she’s targeting a much different audience now and starting from scratch, so our call today focuses on how she get qualified business owners as clients of her new venture.

If you go to Sarah’s Etsy store you’ll see that she’s already created a large amount of content and suites of products, and the strategies and ideas that we discuss in this episode are really just ways to use the content she already has and is creating on a regular basis, to really grow her business.

On the Show Today You’ll Learn:

 

  • Why a membership site may be the ideal way for her to grow her business – and some examples of how others (and myself) run ours
  • My thoughts on an approach focused on video and a sample email sequence she can use
  • A targeting strategy Sarah can use and what she can look for in terms of engagement audiences
  • What she is doing now with a freebie and discount offer to build her email list and I give her some segment strategies and ad campaigns that would be simple to set u
  • Why using her background story will be so powerful, my recommendations for video length, ad copy and much more

 

May 16, 2018

I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to talk about her evergreen webinar funnel and marketing strategies.

Caitlin helps course creators increase their income through the power of Facebook groups and automated webinars, and she is the creator of an online course called The Fab Facebook Group System. Caitlin also hosts a popular 12-month group coaching program called Scale with Success.

Caitlin has her business to a point now where she is running one automated webinar and generating revenues up to $300,000 per month, and she reveals her current ad spend and ROI in this episode.

As you’ll hear today, Caitlin is an example of someone who did a lot of testing and had to go through a lot of trial and error to discover what works for her. She shares the importance of tracking your key performance indicators (KPIs) and working closely with a good ads manager, something we talk a lot about here on the podcast.

I am so amazed at her business growth in a relatively short period of time, and I’m sure you will be too.

On the Show Today You’ll Learn:

 

  • How Caitlin differentiated herself starting out and what she noticed that helped her discover her niche
  • Why focusing on a particular person, as opposed to a thing, was key to the growth of her business
  • The mindset you need to use when targeting cold traffic for webinars and what made her decide that she needed to automate hers
  • How running evergreen webinars differs from doing launches and the ways Caitlin had to change her thinking around this
  • What her team looked like starting out and how she’s been able to grow it now in 2018
  • Why focusing on the wrong things can be so harmful to your business
May 9, 2018

On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales.

If you’ve read the book The One Thing by Gary Keller and Jay Papasan, you know that the concept of the book is to determine what is the one thing that you can do, that by doing it everything else will be easier or unnecessary. That’s really what we’ll be talking about here as it applies to Facebook ads.

Specifically, you’re going to hear why taking the time to fully understand your target audience on a holistic level before running your ads is critical to setting yourself up for success with your Facebook ads.

On the Show Today You’ll Learn:

 

  • What things you need to know about your customer to effectively market to him or her
  • The questions you need to be asking yourself, like are there sub-segments of your audience that you’re looking past?
  • 5 ways to figure out your target audience’s paint points, hobbies, interests and more – including how I did it in my own business
  • What knowing their beliefs, objections and myths can tell you and why you need to address these in your ad copy
  • Examples from my own business of Facebook ad copy used and an exercise that we’ve done to really target our ideal customer

 

Apr 25, 2018

On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses.

A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a  5-day challenge.

And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients.

I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed.

Today you’re going to learn:

  • How Devani generated $57K by using a challenge that had just 500 people in it.
  • How she uses challenges to sell high-ticket programs
  • What every challenge needs in order to give it a chance to be successful
  • What she noticed about the quality of leads when people went through her 4-week mini-course first
  • She shares a case study of a client who had a $100K month by running a challenge to cold traffic
  • We talk about Devani’s strategy for making compelling Facebook video ads
  • How to use a Facebook group in your challenge strategy
  • Why you don’t need to have a huge audience going through your challenge in order to see success.
  • And more today...
Apr 20, 2018
On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the EU’s new General Data Protection Regulation. It seems as though not many people in the United States are talking about GDPR, but for those of us with online businesses, this is something we need to understand and act on. We’ll be covering how it applies to Facebook ads and the Facebook pixel, and Suzanne will be sharing the steps we need to take to be GDPR compliant. She’ll also reveal what effect it has on how we collect opt-ins, as well as what we need to consider with our email CRMs and other software we use daily in business. There are a lot of legal terms in this episode, but Suzanne provides all the resources we need to get our heads around this topic. It’s such an important discussion to have, because I think this is going to be the new norm for business and data protection going forward. On the Show Today You’ll Learn: What the intent of GDPR is (and isn’t) How data controller and date processors differ, and the various responsibilities of each An example of a behavior that might get you into trouble… How adhering to this new legislation can give you a competitive advantage Whether or not you can tell if company is GDPR compliant Why pre-ticked boxes and opt-outs might not be enough now – and what to do instead What potential fines and consequences will exist after May 25th, 2018
Apr 18, 2018

My guest on the show today is Ariel Viera who runs an online platform called The Urbanist.

With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling.  

He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views.

He’s become such a successful live streamer that he was just recently

Nominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick Vitale, Scott Rogowsky from HQ Trivia and others.

What I love about Ariel and what he’s done with the Urbanist is he’s created an amazing engaged community on Facebook from scratch -- over 32K followers -- in a really short time.

And he generates revenue through sponsorships, donations, and video making services.

I asked Ariel to come onto the show to share his story, so today you’re going to learn:

  • How to use Live video to showcase and sell products
  • How to be a better storyteller with Live video
  • How the updates to the FB algorithm have increased the quality of engagement on his videos
  • The strategies he uses to build his audience on Facebook and to continuously get more people to watch his videos.
  • Why engagement is way more important than vanity metrics to Ariel
  • How an idea from Gary Vaynerchuk gave him the idea to use FB ads targeting to get partnerships
  • We talk about different ways to get more engagement on your live videos
  • How to be more comfortable on live video, with one strategy being far and away the most important tactic
  • Ariel’s thoughts on why live video is more effective than creating a video then posting it
  • And a lot more...
Apr 11, 2018

In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with what she’s learned from this podcast. Best of all, Cielo brings all her numbers to share with us.

You’ll hear how started offering her course on a third-party site and now teaches it at conferences, workshops and to large organizations. At the moment she still has a part-time job, but you’ll hear her big plans over the next few months to transition to doing just her own business.

She shares how her lead magnet quickly grew her email list and how she was able to get 83 cent leads to primarily cold traffic. She’ll talk about how she used only one ad set and really went for it with her initial Facebook campaign…

Cielo doesn’t just teach the tech behind shooting videos on iPhones, but how to maximize and optimize those videos so that you can get the best results for your business. She does offer an amazing freebie though with all the helpful tools and resources to get you started shooting video on your iPhone, and she shares a lot of these tools here today in this episode.

I think you’re really going to enjoy this episode because it’s packed with a ton of useful information, and I know I’ll be a customer of Cielo’s myself because I’m looking to seriously up my game when it comes to shooting videos with my phone as well.  

On the Show Today You’ll Learn:

 

  • Her video ad strategy and how she has experimented with longer format videos with higher production value
  • Why she feels Facebook advertising was a better option for her business over Google AdWords
  • How she set up her first funnel and what worked (and didn’t)
  • Who she targeted and excluded, and my recommendations for what she can try the next time she runs a Facebook ad campaign
  • The two key elements you need when shooting a video with your iPhone

 

Apr 4, 2018

Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear.  

He shares how they now market their products to customers and how he came up with the strategy to do this. Charlie reveals that he thinks of the funnel as a maze, getting people from point A to B and developing an army of loyal fans and community along the way.

I’m super impressed with what Charlie is doing, especially since he is not only an avid listener of this podcast, but he’s someone that has applied what he hears and continues to test and improve on the strategies he learns.

On the Show Today You’ll Learn:

  • How Digitsu started as a blog and why now it’s a platform and so much more than an e-commerce site
  • The way he discovered the power of custom audiences and the importance of testing
  • What Charlie feels differentiates Digitsu from the competition
  • How he realized the key to Facebook marketing was using the pixel
  • Why they go big with their free content and offer a lot more than just a PDF to people opting in
  • How’s he’s using video to build engagement audiences
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