The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Mar 28, 2018

On the show today I thought I’d talk to you about how to create and validate offers that sell. This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my listeners’ business, my students’ businesses, or in my own business. In this episode, I’ll be sharing with you how the offer of my new membership program, The ROI Club, came to light.

I have to mention that when I say offers, here I’m talking about paid offers and not free ones. You’ll hear that when it comes to paid offers, the very first place you need to start before doing anything is understanding the needs of your target audience. Once you know this, you can then create offers that will really serve them.

On the Show Today You’ll Learn:


  • Ways that you can determine the needs and struggles of your target audience, even if you don’t have a large following right now

  • How I determined what my audience is struggling with and used the feedback to create my membership program

  • The “4 P’s” of an offer and how to work through them when coming up with your own product or service to sell

  • Two helpful words to put into the promise of your offer – and why they should be there

  • A big mistake that people are making when it comes to pricing

  • How I validated my idea and determined my pricing strategy


Mar 26, 2018

For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. Hauke is currently using Facebook ads for his wife’s new baby sleep consulting business. Since their prospective clients will have a very personal need, they will want a connection with someone they trust. I give Hauke my input on the best ways that they can build this trust and establish relationships while building brand awareness and generating sales.

I like the niche they’re in and they don’t need to have a big budget at this point for ads. They just need to be testing and not getting locked into any one single strategy. Most importantly, I feel they need to be aware of the different conversations with each of their target audiences, and the more specific to the audience the conversation can be, the more they will be able to convert their Facebook ads.

On the Show Today You’ll Learn:

  • How they can use their own story and challenges to position themselves as an authority in the field
  • My thoughts on what they can use as a lead magnet, and how they can use a quiz to drive engagement and opt-ins for this resource
  • I look at their current targeting and what can be done in terms of testing
  • Ways they can implement video, including Facebook Lives and video posts, to target their audience and grow their following
  • And more!
Mar 21, 2018

Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads. I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up.

Mike’s on track to do 8-figures this year between his four brands, and even if you don’t have an e-commerce business at the moment, you’re going to get a ton out of really smart ways that he’s marketing and selling his products with Facebook.

Today we talk about everything from how to create an e-commerce business, ways to come up with product ideas and what’s working for Mike now when it comes to his Facebook ads strategy.

We’ll also talk about what are some pitfalls you absolutely need to be aware of if you’re getting into the e-commerce space, and he shares what his Facebook ads “Marketing Trifecta Sales Funnel” looks like. Mike also explains why he clears his email list on a daily basis, and a whole lot more!

On the Show Today You’ll Learn:


  • What Mike realized about affiliate marketing and the importance of ethics and values
  • How his attitude, perspective, and focus has changed over the last 15 years he’s been doing affiliate marketing
  • His mindset around sourcing products and ways you can improve the products that you’re offering
  • What their email follow-up process looks like and how they’re getting an open rate of about 35%!
  • Why Mike feels that Facebook Messenger is the future and how he's leveraging it in his businesses


Mar 16, 2018

Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego.  

As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000.

Like I talk about a lot here on the podcast, even though the new Facebook algorithm is the “elephant in the room” that has advertisers worried, there’s really no need to panic if they are focusing on adding value and promoting engagement based on solid content.

On the Show Today You’ll Learn:

  • How to tell when your Facebook ad campaign is fatigued, and how you can troubleshoot if it is
  • Ways to attract listeners to a new podcast, even if you don’t already have an audience
  • What to consider when looking at a lifetime ad budget versus a daily one
  • How my two-step approach for minimizing audience overlap can help your next ad campaign
  • My plans for this podcast, and why I encourage podcasters to consider posting episodes to YouTube
  • Why my opinion on boosted posts has changed recently, but you still need to have a strategy if you’re considering doing this
  • Why optimizing for landing page views should be something you are testing
Mar 14, 2018

On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US!

As you’ll hear, Rachael helps people who are want to create, launch and sell an online course with the goal of moving towards and evergreen model. Perhaps most impressive is that Facebook ads aren’t really what she does on a day-to-day basis, but by testing some great strategies she got amazing results.

Rachael shares all her numbers, including how many people ended up registering and attending the webinar, the final sales (including those from the email follow-ups after the webinar) and costs per lead…

A big part of what we talk about today is the mindset shifts required around creating online courses. The truth is that you really don’t have to have a perfect course created before testing the idea and selling it, as long as you have a great offer and effective marketing strategy in place.

On the Show Today You’ll Learn:

  • Who Rachael focused on for this launch and her Facebook ads targeting strategy for getting people to the webinar
  • How she leveraged her client’s large Instagram following, and the ways she was able to get around the price concerns she was hearing  
  • I run through how she can see a cost per conversion in Facebook ads manager, even if the objective of the marketing wasn’t conversions
  • How big of an advantage it is to have a warm audience to market your product to within a short launch period
  • What re-targeting strategies she used after the webinar and how she would re-do the email sequence in the next launch
  • Why a reach objective should be considered when dealing with smaller audiences and how she can use Facebook messenger in her next launch for even better results
Mar 9, 2018

On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences.  One person that I spoke with was my buddy Steve Chou, from He and his wife also have an e-commerce business selling handkerchiefs called Bumblebee Linens, and as well Steve was a past guest on The Art of Paid Traffic on Episode 140.  

In this impromptu interview with Steve, he shares three e-commerce strategies that are working very well for him right now. As you’ll hear, these strategies are practical, actionable and easy to implement!

On the Show Today You’ll Learn:

  • How Steve is using chatbots on a free offer to get email and messenger subscribers
  • Ways to use live chat, FAQs and automated response to add people to your messenger subscriber list
  • Facebook’s broad match dynamic product ads can be an easy way to target audiences and get an ROI on autopilot – if you test what audiences it works with first
  • And much more!

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Mar 7, 2018

I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego.  There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had.

On the Show Today You’ll Learn:


  • The best ways to add value and be authentic - and why doing this is more important than ever
  • How Facebook Live videos can be repurposed into paid advertising
  • Using video doesn’t have to be complicated, just do this…
  • Ways to leverage available technology so that you can have more personalized conversations with your audience
  • The two biggest mistakes I see when it comes to Facebook Messenger marketing
  • And much more!


Makes sure to tune in to the next episode of the podcast, as I’ll be sharing more of what happened at Social Media Marketing World!

Feb 28, 2018

Today I’m bringing another strategy session with one of my students, Hayley Strzelec. We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses.

I share a strategy that so many agents are not doing now, but with a little effort in this area, they could completely position them as the “go to” person in their area. We also look at how to prioritize targeting when you’re working with a small budget, and what objectives need to be used when doing this. We finish with a conversation around what to do when you’re getting high positive, but also high negative feedback, and what you need to look for when it comes to relevancy scores.

Even if you’re not a real estate agent, you’re going to get a lot of value from this strategy session as we discuss a lot of different strategies that can be applied to any business marketing in a smaller town.

On the Show Today You’ll Learn:

  • How videos and incentives can be implemented effectively into your local marketing campaign
  • Whether I would start with warm audiences or cold traffic and my suggestions for objectives to use
  • Ways that a brand awareness campaign can be used to start building a position of authority for your client
  • What can be done in terms of testing, and a common trap that advertisers fall into when it comes to advertising on Facebook
  • And much more!
Feb 21, 2018

For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the show)! I’m joined by my friend Jason Brown, a stock and options trader who teaches people how to do stock and options through his website,

I asked Jason to join me today so that we can dive into the unconventional approach of growing his business using an automated webinar that he started running on YouTube. Jason now spends about $10,000 in paid advertising each month and he’s seeing an amazing 3-to-1 ROI!

I also wanted to share Jason’s story about how he built his business to 500k, all while working a full-time corporate job. You’ll hear how he learned which platform to start using to market his business, how he justifies sharing his entire webinar as a YouTube ad and the trial and error process he used to achieve all the success he has had to date.  

On the Show Today You’ll Learn:


  • What makes Jason’s approach to teaching others about the stock market different than most

  • How his business and marketing has evolved, and why he waited to leave his corporate job

  • Why he considers YouTube ads as “game changer” for his business and the approach he took when learning the platform

  • How he’s been able to build his business to run full-time, while he works at it part-time…

  • His recommendations for marketers new to Google marketing

  • The ways that Jason is tracking key metrics like lifetime customer value and conversions

  • My advice on how he can improve his Messenger marketing strategy – in order to stay within Facebook’s policies

  • How Jason consolidated his multiple offers and the reason for this shift in strategy


Feb 14, 2018

Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords.

We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to bring on the podcast. Mike Rhodes is a name I kept hearing, and you’ll he’s the perfect person to share more about the massive opportunities with Google AdWords (that I know are being overlooked by a lot of people).

Mike gives some great tips on these opportunities and which businesses AdWords are for - and who maybe shouldn’t be spending money on them. He talks about the changes he’s seen in online advertising the past several years, the keys to remarketing, and he also takes us through how he would market a hypothetical business that I ask him about.

You’re going to hear Mike explain why when it comes to Google AdWords, you really don’t need to make it difficult but you do need to understand your limitations and know when it is the right time to get help from a team of experts.

On the Show Today You’ll Learn:

  • How Mike got started in Google AdWords – and the two books that changed the way he thinks about business and money
  • Why he doesn’t focus on Cost Per Click and what metric matters the most to him
  • How to use Google to tell if people actually want what you’re selling and the many ways you can use AdWords in your marketing
  • The importance of diversifying your advertising beyond just Facebook
  • Why Mike feels so strongly that when it comes to advertising using Google, everything starts with tracking!
  • What you absolutely need to be doing now if you’re an E-comm business
  • The top questions to ask when interviewing agencies to work with
Feb 7, 2018

On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! I chose this group because I think the answers to these questions will really benefit a lot of you.

I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign might not be getting traction and a whole lot more.

On the Show Today You’ll Learn:

  • What the recent changes to Facebook’s algorithm for their newsfeed, what it means to your business – and why I think these changes will be good for marketers

  • What you need to consider before making changes to ad an ad set while it’s running

  • Why you shouldn’t be discounting the value of awareness and branding when targeting audiences

  • How to proceed if you’re getting a high relevance score and positive feedback, along with high amounts of negative feedback…

  • What to do if the ad manager doesn’t seem to be tracking conversions
Jan 31, 2018

On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses.

In this episode, Tammy is going to break down a simple automated sales funnel that she created which allowed her to grow her email list and also generate revenue through an Instagram challenge.

We’ll look at where she got the idea to run the challenge, what her objectives were with it and why she went the automated route to deliver it. Tammy also shares how she was able to get a 60% conversion rate on her opt-in page and what she did in terms of an upsell.

The big takeaway I want you to get here is the simplicity of it all. You’re going to hear how she started out promoting her challenge to her Facebook group by listening to the members’ feedback and then refined the funnel from there.

You’ll notice that Tammy only spent about $300 over two weeks to test it out against cold traffic, and her future plans this year to re-run the challenge with some adjustments. This really is something that anyone can do!

On the Show Today You’ll Learn:

  • Why you should be matching your ad image to the one used on your landing page - plus what to consider when choosing the file name for the images
  • Whether or not using long-form copy when targeting cold traffic is a good idea…
  • How to keep your landing page simple – and the advantages of doing this
  • What Tammy did with her Thank You page to generate upsells of $47
  • The often-forgotten step that can increase your funnel’s success tremendously if implemented
Jan 24, 2018

On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera.

The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer.

We cover a lot of things that are considered foundational principles (conversions, objectives, re-targeting strategies and more), but they are essential for anyone wanting to be successful marketing a business on Facebook.

As I talk about often, a lot of this hinges on how well you really understand your target audience. It’s about having those conversations with your ideal customer, listening to what he or she says, and then using that information in your Facebook ads.

 This is another episode that can really benefit you, regardless of the industry you’re in. You also don’t need to have a business that operates only locally to gain value from what Mike and I talk about today.

On the Show Today You’ll Learn:

  • The mindset you need to take when starting to run Facebook ads and how Mike approaches Facebook marketing for his business
  • What you should (and shouldn’t) be doing when it comes to Facebook advertising on a limited budget
  • Why to use the conversion objective instead of one for just traffic
  • Ways to use free content to position yourself as an authority – and amplify you’re advertising
  • The reasons that sending leads to your main website, instead of a dedicated sales page, might not be such a bad idea – despite what traditional marketing principles say!
Jan 17, 2018

I want to do something a little bit different with you here today, and it’s something that I want to start doing more of on the podcast. I’ll be taking a business and sharing with you how I would market it on Facebook. Today’s business is a small fitness and rehab clinic, Fix Body Group, a local company that my wife and I are actually clients of.

Recently the owner of this business, Sean, introduced himself to me and explained the current marketing strategy that they’re using at the local level. I then gave him my suggestions on how they should be using Facebook, as well as Instagram, to grow the business. 

Regardless of what type of business you have, my conversation with Sean is very relevant. I’d like you to take what jumps out at your and apply it to your own business, or for clients that you manage Facebook ads for. As you’ll see, you really don’t have to be spending a lot of money to implement and effective marketing strategy online! 

On the Show Today You’ll Learn: 

  • The key step that you need to start with (and something Sean was missing)
  • Why having a Facebook pixel on your site isn’t enough, and what you need to be doing with it
  • What video strategy I recommend for them, and then what can be done with the content they’re creating
  • The types of ads I’d be testing in their situation
  • And much more! 

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to and I’ll pick one winner at random at the end of the month.

Jan 10, 2018

For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin.

Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using neurolinguistics and behavioral science. Jim has created a powerful new selling technique, which he calls NeuroPersuasion®.

As you’ll hear, what Jim teaches can do things like shorten your selling cycles and significantly improve your sales performance very quickly. In this episode, we dive into how to use brain triggers and pattern interruptions in your ads, what it means to use metaphorical imagery in your marketing (and what this can do for you), ways to demonstrate your offer to differentiate yourself from others and a whole lot more.

We haven’t talked about a lot of these concepts on the podcast before, and this is an episode that you’re probably going to want to listen to multiple times (and take lots of notes!) to fully grasp the fascinating topics that Jim is talking about today.

On the Show Today You’ll Learn:


  • How Jim not only wraps his knowledge of behavioral research around not only NLP, but conversational hypnosis
  • Why just about everyone in sales and marketing is working “backwards”



  • The amazing discovery about the brain and the decision-making process – how major corporations are using it in their advertising (and you can too)



  • Why trying to be better than the competition is the wrong approach to take…



  • Jim’s practical and tactical advice for marketers doing webinars



  • How you can start entering the conversation your prospect is already having in his or her brain – and the immediate results you will see



  • Tips for using language patterns and suggestions ethically and effectively


Jan 3, 2018

For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you.

It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this…

With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand.

A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audience and to do this as soon as possible.

On the Show Today You’ll Learn:


  • Why you’ll need to pay even more attention to things such as relevance score and your positive and negative Facebook reviews

  • How you can be using video to market your business - and why you don’t need a big production budget for videos to be effective  

  • My recent experience testing Instagram Story Ads in a recent launch and what to think about if you’re considering using them as well

  • What’s now allowing us to better leverage “big data” and why you’re going to need to really know your numbers to get the most out of it

  • Advanced applications that are gaining traction very quickly and will provide advertisers big opportunities in the very near future

  • The two social platforms making improvements that will become bigger players in online marketing for 2018

Stay tuned for the next episode with Jim Fortin, as we talk about how to ethically use subconscious selling to improve your ads and get more sales. We go deep in this conversation, and Jim shares so many fascinating insights on mindset and sales.

Dec 27, 2017

For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without increasing conversion costs.

We’re going to break down her webinar sales funnels to see where we can make improvements to increase her overall revenue. You’ll hear me asking Denise a lot of questions to get an idea of how effective her funnel is at the moment, and this is because we don’t want to be pushing more leads through a broken funnel!

We look at the stats from Denise’s webinars, and let me tell you, she came to this call with her numbers ready. I share with her how I would approach her situation, including which levers to focus on that will really push the results that she is looking for.

I love these types of conversations and even if you’re not doing webinars, you’re going to find a ton of value here that you can apply to your business.

On the Show Today You’ll Learn:

  • Why having the right follow-up sequence in place after a webinar is crucial
  • What Denise’s current follow-up sequence looks like and the additional tracking and changes I would implement in her future campaigns
  • An easy way for her to overcome the price objection…
  • The single objective I would strive for the next time she runs her ads
  • Strategies for when to start running ads in the lead up to the webinar, and when to optimize them
  • My recommendations in terms of lookalike audience, ad sets and more
Dec 20, 2017

Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called

We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey, and what they’ll see when first visiting the site all the way to purchasing her new book.

The big thing Christine wanted to focus on today was how to organize the testing of her sales funnel, and to see what’s working (and what isn’t)…

We cover what to be measuring in a sales funnel, how to get started with testing Facebook ads and a whole lot more. As you’ll hear, Christine has a lot of good things happening in her business and once she dials in some of the strategies we discuss today, the skyis the limit for her!

On the Show Today You’ll Learn:


  • Ways to optimize your website, including colors and layout, along with retargeting strategies for people who visit it
  • Why Christine should focus on a Facebook video strategy using engagement audiences



  • How using pixels will track and move prospects further along the funnel



  • Ad sets she can use and ways to make her targeting more efficient



  • Why I feel there is such a huge opportunity in her niche when it comes to Facebook advertising



  • How to track the data for the audiences you are targeting, including what to think of when naming your ad sets



  • What I recommend Christine by focusing on and which two offers to use with her Facebook ads


Dec 13, 2017

On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the founder of Round Two Partners, which helps performance marketers scale their businesses.

I asked Babak to come on the show because he brings a very unique perspective from his days at Beachbody. You’ll be interested to hear how he had absolutely no direct response or performance marketing background prior to joining that company, but the lessons he has learned he now uses to help small business owners who are his clients.

In this episode we talk about how you can understand the value of a customer, the importance of scaling, why it’s really all about context and fundamentals when it comes to business (regardless of which platform you’re using), and so much more.

You may find that it takes a few minutes of us talking to get to the really good stuff in this interview, but I really like that we covered such a wide range of topics that can really applied to many types of different businesses.  As we talk about the show often, you’re going to hear that regardless of what level you’re at, you need to always be in a mode of testing and optimization.

On the Show Today You’ll Learn:


  • The single biggest takeaway that Babak took from experience at Beachbody – and a significant mindset shift he had to make around advertising spend

  • What you really need to know in order to succeed (especially if you’ve just launch or are bootstrapping things)!

  • An area that he believes is missed opportunity that most companies aren’t taking advantage of

  • What his two channels/two offers concept is all about and the importance of simplifying while scaling

  • The reasons why it’s beneficial to go deep on the one channel that you’re seeing the most success in

  • How to leverage our time so we’re spending it where it really matters, plus when to hire and how to know which tasks you should outsource!



Dec 6, 2017

My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes!

Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…

She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.

Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode.

On the Show Today You’ll Learn:

  • Why she considers quizzes and Facebook ads a “perfect match”
  • A way to work backward to create your first quiz – and what she would do to build one for my own business!
  • Why knowing your audience’s language is so important, and how you can find out what this is (even if you don’t have an email list)
  • The average quiz is shared 2,000 times – here’s how to make yours more shareable…
  • What happens when you get clear on your branding and how quizzes can be effective tools to help you do this

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to and I’ll pick one winner at random at the end of the month!

Dec 1, 2017

Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs.

Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!

Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…

Ethan walks us through the steps he used to get the Facebook ads running again once becoming involved, and to how they are now spending upwards of $6,000 a day on ads…

You’ll see that a lot of what we touch on here can be considered advanced topics when it comes to Facebook advertising, but I’m still excited to bring the conversation to you because I think anyone that’s marketing on Facebook can really benefit from the information that is given in this episode.

On the Show Today You’ll Learn:

  • Why Jarrod saw Facebook as the best option to identify and target his ideal customer, and the first types of ads he used to test Facebook
  • The reasons Ethan was brought onboard to help – and the advantages to having an expert manage your ad campaigns
  • What approach to take should your Facebook ads be shut down for any reason
  • Strategies to use when comes to video engagement audiences, lookalike and  overlap audiences
  • Mindset shifts for business owners to make in order to be able to focus on their core competencies!

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to and I’ll pick one winner at random at the end of the month!

Nov 22, 2017

I’m doing something quite different in today’s episode…

Rather than share a strategy, a how-to, case study, or campaign insights or stats…

I want to talk about something that’s holding so many of us back in our businesses.

And that’s perfectionism.

And the reason I decided to share it with you is this is something that I have struggled with.

And the more I’ve shared it, the more people I hear from saying that they too struggle with it.

And they ask me to continue talking about it...

There’s a great quote by Brene Brown about perfectionism that says:

“Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it's a shield.”

I share this because I’ve realized that perfectionism is the cause of one of the biggest frustrations in my business -- speed of execution.

It’s something I’ve struggled with over the last few years with the podcast, articles, creating video, writing emails, etc...

You see, I have so many ideas and things I want to do, but they get bogged down by my wanting them to be “perfect” before they see the light of day.  

Some never even DO see the light of day.

It’s a “shield”, as Brene says, that I use to keep my work from being judged.

Things just got deep up in here, I know.

But maybe you can relate?

Well, I’ve decided enough is enough.

Because to follow through on the vision I have for my business, being stuck in perfection-land has no place any longer…

So when it comes to the podcast, articles, creating video, and writing emails, I’ve given myself permission “Good Enough” is now enough.  

It’s about getting out of my head, executing and letting YOU decide whether you find value in what I’m creating.

After all, it’s not about whether I think something’s awesome, it’s about whether you think it’s helpful.

This shift in mindset has been awesome.

It’s been freeing...

I feel like a huge weight has been lifted off my shoulders…

Game on...

Now, I want you to look at your own business…

Where might perfectionism be holding you back?  

Whether it’s your Facebook ads (you’re just testing, anyway, right?!)...

Your landing pages...

Whether it’s your videos...

Your podcast episodes...

Your articles...

Your social media...

I challenge you to join me in leaving perfection-land and allowing “Good Enough” to be enough and just get your stuff out there.

Be ok with things maybe not looking the EXACT way you might have in your mind.

Just embracing this a little bit will bring you more happiness in your business.

As I said, I’m on this journey with you of leaving perfectionism behind.

So I’d love to hear from you…

Message me over on Facebook Messenger ( and let me know if and how perfectionism has been holding you back.

Thanks a lot for listening to this very different episode.

On the Show Today You’ll Learn:

  • How I finally realized that perfectionism was affecting my business (and the ways I am overcoming it)

  • The ways that you too can get out of your head and start executing!

  • A challenge that I have for you…

Next week I’ll be back with more of the kind of episode you’d expect here on The Art of Paid Traffic where I welcome Jarrod Bentley & Ethan Sigmon

To talk about how they are absolutely crushing it Selling Fitness DVD with Facebook Video Ads.

We get into all aspects of their campaigns including the one tweak they made to their Facebook ads that literally allowed them to make millions of dollars in revenue.

And, the story of how they got their account shut down and how they got it back.

Nov 15, 2017

With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at.

In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.

Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to and I’ll pick one winner at random at the end of the month!

On the Show Today You’ll Learn:

  • The original goal of Jackie’s campaign last year and where she got the inspiration for it
  • What challenges she faced with the Black Friday ads and what she did to overcome these
  • The video strategy she used, why it worked so well last time and what she would do differently to make it even more effective next time
  • How to determine how far to drill down when targeting, and ways your existing customers can help you in this process
  • What else you should be looking at after determining your ideal customer
  • How Jackie is building an audience to make her efforts this year even more successful

Coming up on the next episode I have something special that I haven’t tried before on the show. I’ll leave it at that, and you’ll have to tune in next time to see what it is – but I’m really excited to be bringing it to you!

Nov 10, 2017

For today’s episode, I’ve got another great conversation with a student of mine. Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota.

Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months.

I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.  

On the Show Today You’ll Learn:

  • Why Tiffany felt so strongly that Facebook was the one platform to go “all in” on
  • Some of the different things she’s tested to get results – including what she did to make $1,600 in revenue from just a $25 ad spend
  • Why you don’t need fancy and expensive equipment to start marketing yourself online!
  • How she uses audience data to hone in on who she needs to be speaking to and targeting with her Facebook ads (and the big difference she’s noticing about how moms and dads interact online)
  • The ways she used Facebook, video and other strategies to build a community and create momentum for her business before it even opened
  • How Tiffany is now using her knowledge to create a membership site that will be available across the country for kids that want to learn how to audition for kid’s cooking shows on national TV!
  • An important lesson she learned in the benefits of outsourcing some tasks

The big takeaway you can get from this talk with Tiffany is her amazing mindset and approach to marketing her business on Facebook.  She admits that she learns something every single time she runs an ad, whether it’s successful or not, and I feel that it’s Tiffany’s willingness to keep testing different ideas that really sets her apart.

Nov 8, 2017

I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners.

In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!

She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world.

On the Show Today You’ll Learn:

  • Her first experience using Facebook ads to grow her own business (and why she initially thought 5x’ing her investment was a “terrible failure”)
  • How she came to realize there’s a daily budget requirement needed for Facebook ads and that working with a client for one-month isn’t a long enough to really see results…
  • The systems she put in place so she didn’t have to “re-invent the wheel” when going through the onboarding process
  • Ways she’s using video, Instagram and more to optimize her clients’ Facebook ads, instead of just images
  • How her pricing structure has evolved since starting her business
  • Why she feels so strongly that Facebook ads need to be the cornerstone of a marketing campaign and the part of my Facebook Ads Manager course that has helped her the most

My next episode is a favorite of mine to date, as I talk with Tiffany Cavegn from She’s going to reveal how she, as a person brand new to Facebook ads, is using them to grow her business. You’re going to love her story!

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