On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.
Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.
On the Show Today You’ll Learn:
And sneak peek into next week’s episode…
Joel Klettke of Business Casual Copywriting will be joining me to talk about improving your copywriting.
Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive.
If you’re looking to write better copy (that converts) for your ads, landing pages, emails and more, then you’re not going to want to miss what Joel he has to share with listeners.
Free Upcoming Online Training For Local Businesses
If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!
Here’s what you’ll be learning:
I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.
We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.
Days/Times:
I’ll be doing 3 live online training classes starting on Wednesday, July 26th...
Wednesday, July 26th @ 9am PST
Wednesday, July 26th @ 4pm PST
Thursday, July 27th @ 12pm PST
(Here’s a handy time zone converter)
To register for a day/time that works best for you, click here:
Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.
See ya there!
I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...
The willingness to test things out and keep at it even if what you’re doing isn’t working.
That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.
Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.
They spent $300 on Facebook ads and turned that into $15,000 in revenue.
Not too shabby!
As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.
In my interview today with Mike…
What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to try something new.
We also get into:
This episode is packed with practical advice for how you can turn things around, and to keep experimenting until you find what works.
It might be said that Mike’s first campaign “failed,” but as you’ll hear he was able to pivot and change his strategy to something new in order to achieve amazing results.
Free Upcoming Online Training For Local Businesses
If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!
Here’s what you’ll be learning:
I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.
We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.
Days/Times:
I’ll be doing 3 live online training classes starting on Wednesday, July 26th...
Wednesday, July 26th @ 9am PST
Wednesday, July 26th @ 4pm PST
Thursday, July 27th @ 12pm PST
(Here’s a handy time zone converter)
To register for a day/time that works best for you, click here:
Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.
See ya there!
On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.
In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.
Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.
Until she found and started testing Facebook ads, that is…
She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.
One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.
Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:
We dive into her strategies, her offers, her targeting, the objectives she uses, how she tracks the success, why she builds her email list and how she leverages that email list, and more…
What I really want you to listen for today is how Allison crafts her offers.
Yes, her goal is to bring in revenue, but she’s also trying to build trust and relationships with her local target audience. And she does this in a way that most local businesses wouldn’t think about. And you’re going to hear exactly how she does that.
If You're a Local Business Looking for a More Cost-Effective Way to Consistently Attract Qualified Leads & Customers to Your Business,
THIS Free Online Training is For You!
I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.
We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.
I’ll be doing 3 live online training classes starting on Wednesday, July 26th. I’m going to do 2 on Wednesday, the 26th and one on Thursday the 27th.
To register, go to rickmulready.com/fbadslocal or if you are in the US, you can text the word “localtraining” to 44222 and you can register right over your phone.
On today’s episode of The Art of Paid Traffic podcast, I dive into:
How to Set Up Your Facebook Ads For Success -- June 2017 edition.
My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.
This is a step-by-step walkthrough including...
Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.
On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.
Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.
Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him.
And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return. I’ll take that ROI all day long.
In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including...
There are two big takeaways I want you to listen for…
First, listen to how often he is testing things. He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.
Second, we talk throughout the whole conversation today about his tracking spreadsheet. You’ve GOT to know your numbers in everything you’re doing in your business.
In addition, we also discuss:
Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.
To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142
It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.
I’m going to be discussing and answering questions about:
This episode is chock full of actionable stuff.
I hope you can take what you learn and immediately put it into action in your business.
On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.
Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.
I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him. Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.
Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.
We get into a TON of stuff today as we break down how he markets his e-commerce business.
With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.
On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.
And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.
Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.
He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours.
As you’ll hear, Justin faced challenges and struggles in his first year of business, but this conversation with him really highlights why following the fundamentals can lead to success when it comes to your marketing.
I’m BEYOND excited to announce the creation of my brand new group coaching program -- ADvantage Plus!
ADvantage Plus is a 12-month application-only group coaching program which includes the following:
Accountability, Community, Coaching
This group coaching program is all about accountability, community and coaching.
THIS is the stuff that puts you on an accelerated growth path in your business.
Yet, it’s so often missing for so many online entrepreneurs.
If you’re an online entrepreneur who is scaling, growing & automating your business...
And you’re ready to surround yourself with other successful, like-minded and motivated entrepreneurs and accelerate the growth of your business...
And you feel like strategizing, coaching and networking is currently missing in your business…
**The deadline for applications is June 30th, 2017!
On today’s episode, we’re talking all about Facebook ad “Objectives”.
Specifically…
I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then.
So we’re gonna dive head first into it all today…
Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives.
You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level?
Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited.
The reason for that is because your pixel isn’t getting enough data to learn who is converting on your ads. Remember, when you’re Objective is conversions, the pixel needs 15-25 conversions per week -- enough data to begin “learning” who is converting.
Now, with this new feature, you’re going to have the option to improve delivery.
You’ll be able to allow an Ad Set to temporarily “fall back” to optimizing for clicks (remember our Objective here is ‘Conversions’ and thus we’re optimizing for a specific conversion like opt-ins or registrations), IF Facebook doesn't have enough conversion data to optimize for the conversion on the Facebook pixel that the Ad Set is being optimized for.
Delivery will then be boosted by optimizing for link clicks in the initial stages of the Ad Set IF the Ad Set is under-delivering.
With this new feature, you’ll have two options to choose from:
Standard:
This option sets a strict end point for when Facebook will stop optimizing for link clicks -- after 15-25 conversions, 1,000 link clicks or 7 days (whichever comes first).
From then on, the Facebook will only optimize for conversions - even if that means Facebook can't find enough conversions for you and the Ad Set stops delivering before the budget is spent.
OR
Extended:
This option optimizes for link clicks and conversions until the Ad Set captures 15-25 conversions or the budget is spent.
If the Ad Set doesn’t capture 15-25 conversions, the full budget may be spent on many link clicks and few conversions.
Soooo, be on the lookout in your Power Editor and Ads Manager.
This is pretty cool stuff and I’m excited about this new feature!
As you can see from the above image, the Objectives are broken into 3 sections:
These are the 3 phases of a sales funnel.
So what is each one do? Let’s have a look...
Brand awareness:
Increase awareness for your brand by reaching people who are more likely to be interested in it. Facebook has this data from all the tons of brand campaigns that have been run, and they’ve analyzed that the longer someone spends with an ad, the more likely they are to remember it.
Reach:
Show your ad to the maximum number of people in your audience.
Traffic:
When your goal is to get people to click on your ad and go to your landing page, website, app, etc…
Engagement:
Get more post engagements, Page likes, event responses or offer claims.
App installs:
Send people to an app store where they can download your app.
Video views:
Get more people to view your video content. This is like awareness but using video.
Lead Generation:
This is Facebook’s Lead Ad -- when you want to get leads from people interested in your brand or business. NOTE: I highly recommend using a 3rd party tool like Zapier or SyncSumo to automatically bring the leads from Facebook into your email CRM.
Conversions:
When your goal is to get people to convert on your landing page (opt-in, sale, etc…) NOTE: I wouldn’t use this for high-priced products/services.
Product Catalog Sales:
Create ads that automatically show products from your product catalog based on your target audience.
Store Visits:
Promote multiple brick-and-mortar business locations to people who are nearby.
First and foremost, use the Objective that most aligns with your goal.
This is exactly why you need to do the upfront work of being crystal clear on WHY you’re running your Facebook ads -- what’s your goal?
And unfortunately, as critical as this step is, this is the work that most people don’t want to do. Back in episode 109, The Critical Work Needed for Successful Facebook Ads, I talk all about this.
When you’re clear on what the goal of your campaign is, you can select the Objective that aligns with it.
Here are some examples:
If your goal is to get people to opt-in for a free download or register for a webinar or event, I’d go with Conversions.
You could also test Lead Ads, but again, make sure you’re using a 3rd party tool to ensure those leads are automatically getting sent from FB into your email CRM.
If your goal is to send people to a piece of content so you can build an audience that you can then retarget to, your Objective in the initial campaign would be Traffic and then in the retargeting campaign, it would be Conversions.
If you’re running a video ad with the intention of building engagement audiences so you can retarget viewers of your video with an offer, I’d still recommend going with the Objective that aligns with wherever you’re sending traffic, like to an opt-in/registration (Conversions) or a piece of content (Traffic).
But you also might want to test Video Views as your Objective since your real intention is to build those engagement audiences so you can retarget.
Exceptions When Choosing Your Facebook Ad Objective
There are always exceptions and different things to test when it comes to choosing your Objective.
For example, if you’re a local business and you’re simply trying to reach as many people as possible in your small market, even though you might be trying to get people to download a coupon or special offer, you might want to try the “Reach” Objective because that sets you up to reach as many people as possible.
Or, if you’re retargeting a small yet targeted audience, you also might want to use Reach as your Objective for the same reason -- you want to get your ad in front of as many of those people as possible.
Another exception might be where you’re sending traffic to a sales page and you’re selling a higher priced product or service.
Even though your goal IS to have people buy/convert, I’d recommend using traffic as your Objective.
This is because when you’re using the Conversions Objective, you need to tell Facebook what conversion you want to optimize for.
Remember that when we use the Conversions Objective, the Facebook pixel is used to track conversions. The pixel is optimizing (meaning, it’s learning and getting smarter) the more conversions you get so that it can find you more of those people who are converting.
If you’re sending people from your ad directly to a higher priced product or service, you’re likely not going to have a high percentage of those people converting.
Thus, go with Traffic as your Objective to simply drive people to your page.
How Your Facebook Ad Objective Affects Optimization & Delivery
At the Ad Set level you have the Optimization & Delivery section.
The default settings here are affected by the Objective that you choose.
For example, if your Objective is Conversions, you’ll notice that the Optimization for Ad Delivery field defaults to Conversions.
Likewise, when you’ve chosen Traffic as your Objective, the default will be link clicks (see the image above).
I recommend going with the default which is what we normally do in my business, like optimize for conversions.
When you go with the default settings, you’re letting Facebook’s algorithm, which has gotten very advanced and much smarter, do the work for you.
It’s actually this optimization option, in conjunction with your Objective, that tells Facebook what to value when showing your ad to your target audience.
The bottom line is Facebook’s algorithm is set up to help you get the results you want for the lowest cost. After all, when you have success, what are you going to do? You’ll spend more money!
The key here is to always be testing to see where you get the best results.
I’m super pumped to announce a brand new coaching program that I’ve put together, called ADvantage Plus.
ADvantage Plus is an application-only 12 month coaching program which begins this July (2017) and it includes the following:
ADvantage Plus is for you if you’re looking for an accelerated path in growing your business and you think accountability, community and support will be helpful to you.
Like I mentioned, this is an application-only coaching program so if you’d like to learn more and apply, just visit: rickmulready.com/plus
On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.
Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.
After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.
Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more.
If you’re a business who is marketing using a variety of channels, you’re going to love this episode.
It may have taken Amber a while to gain traction with her Facebook ads, but her results speak for themselves. She’s a great example of how sticking with testing pays off.
It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...
Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.
Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.
These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…
In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.
You’ll Also Learn:
You’ll notice this episode goes a bit longer than our usual ones, and that’s because it’s jam-packed with useful information that you can immediately start using in your business today.
I hope you enjoy this episode of the podcast and gain as much as I did from my conversation with Kira Hug.
Want My Help with Your Facebook Ads Strategy?
If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.
This is my FBA Live event which is limited to just 40 people.
FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.
This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.
My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.
You’re going to walk away from the event with stuff DONE… the RIGHT way.
We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.
At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…
You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.
To learn more and secure your spot, go to rickmulready.com/live.
This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.
If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss:
Today, we pick up where we left off in Part I and you’ll learn:
Want My Help with Your Facebook Ads Strategy?
If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.
This is my FBA Live event which is limited to just 40 people.
FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.
This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.
My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.
You’re going to walk away from the event with stuff DONE… the RIGHT way.
We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.
At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…
You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.
To learn more and secure your spot, go to rickmulready.com/live.
It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.
Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.
The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…
In Today’s Episode You’ll Learn:
And make sure to tune-in next week when we have Part II, where we dive into:
Want My Help with Your Facebook Ads Strategy?
If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.
This is my FBA Live event which is limited to just 40 people.
FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.
This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.
My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.
You’re going to walk away from the event with stuff DONE… the RIGHT way.
We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.
At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…
You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.
To learn more and secure your spot, go to rickmulready.com/live.
If you’ve ever wondered how you can create a thriving online business while having a full-time job…
Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...
This episode is for you.
On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.
In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.
And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.
Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.
On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.
For me, most importantly, I really want you to pay attention to how Brett is playing the long game of his Facebook ads and paid traffic...
How he focuses first on providing value so that he can build relationships with other veterinarians around the world so that when they’re ready for more training, they’ll turn to him.
Coming up THIS week, on April 19th and 20th, that’s this Wednesday and Thursday, I’m going to be doing a brand new free live Facebook ads training for online businesses.
I’ll be sharing the latest strategies for automating leads and sales for your online business, including tips & strategies working right now as well as case studies and more.
If you’d like to learn more and reserve a spot — I’ll be doing 3 live trainings over April 19th and 20th, Wednesday and Thursday this week — you can go to rickmulready.com/fbads1
If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.
This is my FBA Live event which is limited to just 40 people.
FBA Live is a 3-day intimate workshop experience where you’ll learn cutting edge online business building strategies, tips and tactics that are working right now to grow and automate your business.
This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.
My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.
You’re going to walk away from the event with stuff DONE… the RIGHT way.
We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.
At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…
You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.
To learn more and secure your spot, go to rickmulready.com/live.
If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.
On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.
We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more...
If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You!
Register to join us at http://rickmulready.com/fbads1.
Ever tried scaling your Facebook ads only to see your costs increase?
If so, I feel you on this. It can be one of the more frustrating aspects of Facebook ads.
And, unfortunately, it’s all too common because most people approach it the wrong way.
That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.
On Today’s Show You’ll Learn:
Like I say at the end of every episode, when it comes to Facebook ads, it’s all about testing to find out what works for you and then doing more of that. Remember to keep testing and adjusting your strategies, and always having the right mindset around your marketing.
Brand New Free Live Online Training: April 19th and 20th
How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day
If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You!
During this Free Training, You'll Learn:
Register to join us at http://rickmulready.com/fbads1
I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.
A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.
We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalaka
Needless to say, I’m sold on the effectiveness of Messenger ads. With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon. In fact, it’s only growing.
They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.
On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).
And, joining me to share these mistakes and best practices is Jeff Wenberg. I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.
With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.
As you listen the show, keep in mind…
Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…
All of these tools are great. I do use LeadPages in my business, but you can be using what makes the most sense for you.
On Today’s Show You’ll Learn:
Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks.
And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.
In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.
We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.
So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.
I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.
Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.
Thanks for listening...
Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…
...the importance of the legal side of paid traffic and running your business.
And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.
I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...
It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind.
So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.
Here’s what you’ll learn:
The critical “legal” things you need to think about when you're running paid traffic. And, for example, why just abiding by Facebook's ad policies isn't enough.
How NOT to use testimonials in your business (if you do use them this way, you can get into legal trouble).
What the difference is between a Privacy Policy and Terms of Service, why you need them and where to get them
The difference between trademarking and copywriting and how they can benefit you with your business, products and programs, etc...
Annette breaks down the differences between being a Sole proprietor, an LLC, and a Corporation, and the pros and cons of each for your business structure.
And, we also dive into the TOP questions you should ask before hiring a lawyer.
And a whole lot more...
Super important episode here talking about this stuff.
On the podcast today, I’m trying something I’ve not done yet on the show…
This is an encore of one of the most requested episodes we’ve done yet on the show.
Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche.
And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.
Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.
He and his team offered everything from SEO to blog writing to marketing automation — you name it.
But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.
This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.
Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.
It’s some seriously good stuff.
Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.
It’s a show with the kind of value that, frankly, speaks for itself.
I hope you’ll agree.
If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…
...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...
I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:
5 Steps to Creating a Profitable Facebook Ads Business
Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others
I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.
I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.
Depending on when you’re listening to this episode, this is next week!
These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you. You don't have to attend all 3 unless of course you want to!
In the live training, you're going to learn:
To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.
You'll be to choose a date and time that works best for you.
If you have a Facebook ads business or want to start one at some point, you’re going to love this episode of The Art of Paid Traffic.
Joining me on today’s episode is my friend Amanda Bond (aka - “Bond”), who is a Facebook ads strategist and owner of an extremely successful business managing Facebook ads for others.
You’ll hear how she’s become one of the more sought-after Facebook ad managers around – and she does zero marketing of her service.
Bond’s actually one of the few people I would trust running my own ads.
She shares the story about the success she had with her first local event (these results are amazing!) and how it led to the creation of her current business.
Hear how she went from being terrified to price her services at first, to now only working with her ideal clients…
Bond describes what she did when first scaling her business, along with the need that she filled when she hired her first team member.
After listening to this episode, it’s not hard to understand why after 125 episodes of the podcast, this might be my favorite one to date.
If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…
...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...
I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:
5 Steps to Creating a Profitable Facebook Ads Business
Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others
I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.
I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.
Depending on when you’re listening to this episode, this is next week!
These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you. You don't have to attend all 3, unless of course you want to!
In the live training, you're going to learn:
To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.
You'll be to choose a date and time that works best for you.
It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results...
And more…
If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that.
In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, working with your ideal clients makes all the difference in the world.
That’s why I’ve put together a free PDF checklist for you…
The Ideal Client Checklist lists everything you need to consider with potential clients before you bring them on as clients.
This checklist will make sure you’re setting yourself up for success right from the start when working with clients.
To download your Ideal Client Checklist, visit http://rickmulready.com/124
Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.
And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.
On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.
Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com). I bought this course a few years ago and it’s absolutely killer.
I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on.
As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.
On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.
Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.
Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…
The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,
As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.
A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an offer that can attract your ideal audience, this just isn’t going to happen.
And since he’s building his own Facebook ads business, Mike also shares details about his pricing strategy and how he gets his clients.
Whether you’re managing ads for other business or not, you’re gonna get a ton out of this episode.
To accompany this episode, I’ve put together a free PDF checklist for you…
The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.
This checklist will make sure you’re setting yourself up for success right from the start when working with clients.
To download your Ideal Client Checklist, visit http://rickmulready.com/122