The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Aug 3, 2016

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.


And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.


(For the record, I’d fall into the “hard-core fan of video ads” category.)


And then there are the Ad types that haven't exactly produced killer results.


One type that I, personally, haven’t loved is Facebook Lead Ads.


Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.


But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers.


So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from someone who’s seen A LOT of money spent on them.


Enter today’s guests on The Art of Paid Traffic: Massimo Chieruzzi.


Massimo is the founder & CEO of AdEspresso, a Facebook Ads management tool that simplifies the process of setting up and managing Facebook Ads.


When I heard that AdEspresso users were spending more than $2 million on Lead Ads, alone, I knew Massimo was the right guy to have on the podcast for a discussion all about how to successfully use Lead Ads.


The topics Massimo and I cover on this show will give you a pretty comprehensive picture of how people are using Facebook Lead Ads.


My goal is for you to walk away from this episode knowing whether or not Lead Ads are right for you and your business.


Let’s dive in...


On Today’s Episode, You’ll Also Learn:

  • Why AdEspresso users have spent more than $2 million on FB Lead Ads
  • Lead Ads versus website conversion campaigns -- which is more effective?
  • The most important elements of a FB Lead Ad
  • Why Massimo believes it’s best to target warm leads with FB Lead Ads
  • What placement works best with FB Lead Ads -- Mobile or Desktop?
  • The “sweet spot” number of questions to ask in your Lead Ad that will help you lower your cost per lead
  • Which types of businesses are seeing the best results from FB Lead Ads
  • How to fit Lead Ads into your current sales funnel
  • What Massimo is most excited about when it comes to Facebook Ads
  • And a lot more...


And, we’ve put together an awesome Facebook Lead Ads Checklist for you to accompany today’s episode.


This free checklist walks you through all the essential things you need to know in order to create effective Lead ads.

Grab your free FB Lead Ads Checklist by clicking the image below:

Jul 26, 2016

Have you ever thought about the type of information your potential customers might need before they:

  1. Decide to start shopping for what it is you offer;
  2. Decide they’re ready to buy what you offer;
  3. And/or actually decide to buy from you?


Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently. 

Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.

Think about it…

Roofing is a several thousand dollar expense.  If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your ads

You have to build trust and be seen as an authority first before people will want to work with you.

Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months.  40% in three months selling several thousand dollar roofs!  

And, he’s attracting more business now than he can handle. Not a bad problem to have, if you ask me 

This is why I wanted to have him on the podcast -- to learn more about Adam’s super smart approach to using Facebook Ads to grow his business.

I have no doubt that this episode will inspire both local and online business-owners to consider this smart approach to using Facebook Ads to skyrocket your sales through value first.

On today’s episode you’ll learn:

  • How to establish yourself or your company as an authority using a strategic combination of education-based content and paid traffic
  • Why Adam, after several years of running Google AdWords, is now moving his full online marketing budget over to Facebook ads
  • How a value-based approach can sell for you without even selling
  • The step-by-step sales funnel strategy Adam uses to target his company’s ideal local customer
  • Adam’s secret to seamlessly overcoming customer objections
  • What you can do to optimize the success of your Facebook Ads campaigns by driving traffic to incredibly valuable, free content
  • Which campaign strategies work best for local businesses that sell high-ticket items
  • And a whole lot more…

This is the final show in our 3-part mini-series on Facebook Ads for local businesses.

If you’d like additional training, be sure and sign up for one of my free live online trainings THIS WEEK...

Live Online Training Week Of July 25th

Sign up for a day/time that works best for you here: How to Grow A Local Business (every week) with Facebook Ads

Jul 20, 2016

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.


Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.


David and his wife own Sips n Splatters Art Parties. They have multiple brick-and-mortar locations in Southern Illinois where people can come to enjoy wine and painting with family and friends. They also recently expanded their business model to include franchise opportunities and online courses.


During the episode, David walks us through the evolution of his business as it relates to advertising on Facebook. It was super interesting to hear his story!


We talk all about the exact steps he took to shift his marketing strategy when, a few summers ago, Facebook made a huge change to its algorithm which meant only 2-4% of your Facebook fans saw your posts.


Get ready to hear some great insights, tips and strategies as we cover all the details of basically every marketing move he made from the very beginning in his business, to get him where he is today.


In this episode you’ll learn:

  • How David spent just $5/day on Facebook Ads to significantly boost sales when people stopped walking through his door
  • The strategy David used to make over $4,000 in revenue while spending only $300 on Facebook ads.
  • Why some businesses struggle to track ROI with Facebook Ads, plus how David “hacked the system” to start accurately tracking his own ROI
  • Why you should target your competitors’ fans
  • The solution Facebook offers to help you quickly produce video ads and get more clicks on your videos
  • The specific types of Facebook Ads and paid traffic strategies David has used to see massive results (HINT: he’s crushing it with video!)
  • How specific ad types and paid traffic strategies have impacted David’s profits
  • Specific steps to film great/simple videos for your ads using your smartphone
  • And a lot more…
Jul 13, 2016

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.

You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman.

As we drove out to the river on the first morning, Ty, my guide, asked what I do for a living.

And, as often happens when I tell people I’m a Facebook ads guy, he naturally asked me how I would recommend he use Facebook ads to grow his guide business.

For the next 20 minutes I shared the exact strategies that I would use to grow his business.  I love breaking people’s business down like this.

It was so fun, that I decided to share these strategies with you here on the podcast.

This episode is the start of a mini-series on AOPT focusing on how local brick & mortar businesses can use Facebook ads to grow their business.

Even if you’re not a local business owner -- maybe you have an online business -- don’t skip these next few episodes because everything we’re talking about is still super relevant to online businesses.

On today’s episode, I share the exact 4-step strategy I would use to grow Swallowtail Fly Fishing with Facebook ads: 

  • the Game Plan
  • Targeting
  • the Launch
  • Follow-Up

I also discuss what you MUST have in place before you even consider starting a campaign like this.

This episode is a step-by-step walkthrough of what’s working right now to grow your business with Facebook ads -- whether you’re a local business or not.

The FB ADvantage LOCAL Course! 

Super excited to announce that my Facebook ads course for local brick & mortar businesses is launching very shortly!

If you’d like to get on the early interest list for The FB ADvantage Local, simply click here:

Jul 6, 2016

I met Owen Video at Social Media Day San Diego last week.


He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…


...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.


I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.”


He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads.


And you know what?  The results were amazing!”


He told me his click-through-rate on his videos went from 3% to over 10%.


Ha!  I love it…


He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos.


And for me, this is where it’s gets really interesting...


He also got really strategic in split testing a variety of thumbnail images for the videos.


Yep, thumbnails -- something I don’t normally put a lot of stock into when running Facebook video ads.


But after hearing about Owen’s results, I may change my tune.


He tested 7 different images and found one thumbnail that was a clear winner that drove big time results.


After hearing all this, I told Owen I had to have him on the podcast this week to explain everything he did to get such great results with his Facebook video ad campaign.


In the episode, you’ll also learn:


  • Owen shares how he increased the results of a Facebook video ads campaign from 3% CTR to over 10% by changing a couple of simple things — how the video was shot and the thumbnail image.


  • Owen shares his thought process behind split-testing the specific thumbnails he did.


  • The content of the Facebook video ad and the goal behind it.


  • We break down the sales funnel of the campaign and the strategy behind it


  • What Owen is doing now to increase the conversion rate on the landing page


  • And a whole lot more...
Jun 29, 2016

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.


These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you.


After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.


Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.


Before I jump into what you’ll learn on today’s show, I want to invite you to send your own questions my way for a chance to be featured on our next Q&A episode.


Ask your questions in the comments below or click here to visit my contact page and submit your question there.


Alright, let’s get into it because we cover a ton in this show:


On Today’s Episode, You’ll Learn:

  • How to simultaneously track leads and conversions using the new Facebook Pixel
  • Why you need original content on your landing pages if you want to remain in compliance with FB Ads policies
  • How to accurately track multiple “lead” conversions without with Standard Events and Custom Conversions
  • How to handle completely confusing ad disapprovals
  • Where to send people for maximum conversions after they click your Facebook Ad
  • Money-saving strategies for targeting saved audiences
  • My answer to one of your top questions about outsourcing Facebook Ads management the right way
  • The power of repurposing Facebook Live broadcasts as Video ads
  • And a lot more…

Got A Question You Want Answered On the Podcast?

Ask your questions in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

Jun 22, 2016

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna


Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?

With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….

It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.

Sometimes you just have to find a path and run with it.  For me, that’s been Facebook ads and paid traffic.

For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships.

Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals.

Now, Rachel’s realized a new passion of her own -- online courses.

She leveled up her own business by investing in online courses and she’s created an entirely new income stream promoting other people’s programs.

And while she doesn’t necessarily call herself an “affiliate marketer”, Rachel is living proof that you can make A LOT of money promoting products you believe in, even if you didn’t create them.

In fact, in the past 18 months alone she’s added $90K+ in revenue to her business, just from from affiliate commissions.

Here in Episode 90 of The Art of Paid Traffic, Rachel shares a case study of she runs such successful affiliate promotions.  She really pulls back the curtain on what it takes to accomplish big wins as an online program affiliate.

You’ll hear how she sort of stumbled into affiliate marketing, ran with it and saw big success in doing so. And, we cover all the bases when it comes to her biggest challenges and successes so you can learn from them.

On Today’s Episode, You’ll Learn:

  • Exactly how Rachel earned an additional $90,000 in 18 months promoting other people’s products
  • Why segmenting your list is so important when you’re promoting a launch (and why this is especially true when your list is small)
  • The exact strategy Rachel used to earn $54K in 2 1/2 weeks with affiliate commissions, while her site was totally down due to being hacked
  • Which paid traffic strategies work for promoting someone else’s product
  • Where to connect with your audience and leads so they get the most value from launch content and decide to buy
  • How Rachel’s helped other entrepreneurs and online marketers repeat her process and see success
  • A creative way to get on your favorite course creator’s radar
  • Rachel’s secret sauce when it comes to coaching leads during a launch
  • And a lot more…

PLUS, Rachel created a special bonus just for AOPT listeners!

If you want an action plan to get started with affiliate marketing, set profit goals, craft your story and create your communication plan, I’d highly recommend taking advantage of the limited time access to The Profit without Products Starter guide below.

To download the Guide just text AOPT90 to 44222.

Until July 5th, Check Out Rachel’s Brand New Course Profit Without Products

Rachel’s experience as an affiliate for several of her favorite online courses led her to create her own course, Profit Without Products.

To learn more about and get Rachel’s Profit Without Products course, simply click here:

(Note: I’m a proud affiliate of Rachel’s course so when you enroll using my link I get a small commission. Thanks in advance!)


Jun 15, 2016

Have you taken any time lately to consider why you do the work you do?

And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?

In this episode of The Art of Paid Traffic, I interview one of my FB ADvantage students, Kerry Swetmon, about how she’s created an awesome-ly successful  business for herself managing Facebook ads for other entrepreneurs and small businesses.

It’s students like Kerry who represent the big picture in my own business. It’s incredibly rewarding for me to play even a small roll in her entrepreneurial journey.

Kerry’s the founder of, a business she started to help busy entrepreneurs with the systems and processes that matter most when it comes to successful marketing and operations.

She’s been a student of mine for just about a year now and since we first started working together, I’ve watched Kerry make a name for herself as a uniquely-niched Facebook Ads expert.

Now, she’s spending most of her time serving her ideal clients through Facebook Ads management services.  Not to mention, some pretty “high profile” clients.

Kerry’s business didn’t start as a Facebook Ads “agency.”  But she’s made some smart decisions that helped her to organically transition into doing the type of work that allows her to live life on her own terms.

Still, Kerry’s currently working to scale some specific areas of her Facebook Ads management business so she can spend even more time on the stuff that matters most in her life (like her husband and 3 kids).

So in this episode, we’re talking all about how to operate and scale a highly-successful Facebook Ads management business.

This conversation was a lot of fun because Kerry and I put our heads together a bit to work through some specific solutions for scaling her business. We cover a whole range of things that almost all entrepreneurs eventually face as their businesses mature.

You’ll find this show eye-opening and value packed — and get ready to walk away with real insight on what it’s like to grow and scale a successful Facebook Ads management business.

On Today’s Episode, You’ll Learn:

  • How Kerry grew her business 3x in 45 days while juggling family time with her husband and 3 kids
  • Why niching down allowed Kerry to organically make a name for herself among an entire community of experts
  • The 5-Step Framework for Scaling a Successful Facebook Ads Management Business
  • Which systems and processes Kerry uses to onboard new clients — even while she’s growing and training her team
  • Where to begin when you’re ready to scale your business so you can step away from time to time, without everything coming to a screeching halt
  • How Kerry hired team members to handle the most time-consuming aspects of her work (design and working with Power Editor)
  • The top mistakes Kerry’s clients make when they first start working with Facebook Ads
  • Kerry’s pricing strategy for her services
  • And a lot more…

Plus, you can get access to an exclusive download I put together just for today’s episode. This PDF takes you through the 5-Step Framework for Scaling a Successful Facebook Ads Management Business.

The Framework will show you, step-by-step, how to scale ad management offerings for maximum impact (and maximum entrepreneurial freedom).

To download the Framework just text AOPT89 to 44222 (USA Only), or you can go to the show notes page and download it over at

Jun 8, 2016

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.

Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.

Facebook has over a billion daily users and they’re watching 100 million hours of video per day.  Yep, you read that right, 100 million hours PER DAY.

That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.

Let’s get right to it because today’s solo episode is going to bring you a ton of value and you’ll walk away with some specific steps to start using Facebook video ads in your own business right away.

On Today’s Episode, You’ll Learn:

  • Why Facebook video ads can be more effective than “standard” Facebook image ads
  • The inside scoop on engagement retargeting with video ads and why it increases your ability to turn leads into paying customers
  • What to include in your video ad (plus, there’s even a strategy for the more camera shy people out there)
  • The specific anatomy of a high converting video ad and how you can apply it to attract more qualified leads
  • The low cost of producing video for ads and how I use inexpensive stuff like a $29 mic from Amazon to make my videos
  • How to successfully set up your video ads with Facebook Ads Manager
  • Which specific insights you should be tracking once your ad is up and running
  • My secret to saving time by leveraging Facebook Live to produce high converting video ad content
  • Plus, how Facebook is continuing to change the game for advertisers and why these changes benefit your business
  • And a lot more…

I put together two Video Ad cheat sheets for you that accompany this episode --

The Complete Anatomy of a High Converting Facebook Video Ad and my proven Facebook Video Ad Script.

These cheat sheets take all the guesswork out of creating a high converting video ad so that you can immediately incorporate them into your Facebook ads strategy.

To download your Cheat Sheets, just text AOPT88 to 44222.

Jun 1, 2016

Do you know the specific metrics you should be tracking in your sales funnels?

And if you’re aware of your numbers, are you using them to gain actionable insights about your business?

In this episode of The Art of Paid Traffic, FunnelDash founder Zach Johnson joins me to talk about how to avoid 3 sales funnel mistakes that are killing your profits.

Zach’s all about helping online marketers and entrepreneurs become more data-driven, taking the guesswork out of growing their business.

Our talk covers all the bases when it comes to tracking the right metrics in your funnels and how your numbers can make a world of difference when making your most important marketing decisions for your business.

Zach’s a super smart dude when it comes to all this as he’s been in the online marketing space for over 7 years. Before founding FunnelDash, he spent years optimizing sales funnels and customer acquisition efforts for companies like LeadPages and Ontraport.

I have no doubt that this episode will take your sales funnels to a whole new level and give you simple, actionable tips for strategically growing your business.

On Today’s Episode, You’ll Learn:

  • How Zach saved a client who was wasting $25K per month tracking the wrong metrics
  • The data-driven marketing strategies that Zach says were the foundation for starting FunnelDash
  • The 3 biggest marketing blunders people make when it comes to evaluating actionable insights in their business
  • Which unexpected numbers are actually vanity metrics and why you might be spending too much time tracking them
  • Where you could be missing the mark when it comes to educated decision-making in your business
  • How doubling down on data can drive consistent, predictable results in your business
  • The ‘funnel stacking’ method for generating more revenue and increasing your CLV
  • What Brad Pitt and marketing attribution have in common
  • Zach’s take on why he believes dashboards are the future of online advertising
  • And a lot more...

Plus, you can get access to an exclusive action sheet I put together just for today’s episode.

This PDF takes you through immediate actions you can take to avoid the top 3 marketing blunders most businesses are making.

Taking these actions will help you experience more precision, clarity and confidence in your marketing decisions.

To download your Action Sheet just text AOPT87 to 44222.

May 25, 2016

This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.


In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matter of days. In just a few months, his business is doing 6-figures a month selling high-ticket services to cold traffic.


Chris has been “behind the scenes” building funnels and driving paid traffic for the past 7 years while working with several very successful online entrepreneurs.


His experience recently led him to co-found his company at Chris’s company coaches experts to market their offerings systematically and optimize ROI on paid traffic -- specifically cold traffic.


I was pumped to bring Chris back on the show because his recent business moves have been, well, bold.  And also brilliant.


The topics Chris and I cover will give you a unique perspective on how to work with paid traffic in marketing your own expertise to customers who are willing to pay “high-ticket” prices.


On Today’s Episode, You’ll Learn:


  • How Chris and his business partner created a 7-figure business from primarily cold traffic
  • A specific strategy you can apply to use your funnel as a filter and optimize ROI on paid traffic
  • The definition of a “high ticket offering"
  • Why this paid traffic expert actually advises clients to start by generating leads from organic traffic
  • What the biggest time-wasters are when it comes to creating a sales funnel  for high ticket offerings
  • Two different ways you can immediately increase your revenue by adding offerings that attract cream of the crop clients
  • Why it’s better to be the brain surgeon in your industry
  • The best way to target Facebook ads to maximize the filtration power of your sales funnel
  • How to segment your sales funnel so that you instantly add value and gain credibility with cold traffic
  • Chris’s method for qualifying potential clients before investing any time pitching his offering


And, I put together a checklist for today’s episode.


This free checklist walks you through Chris’s 7-Step Sales Funnel For High-Ticket Sales that you can use to start getting more cream of the crop customers who are ready for your high-ticket offerings.

To download the checklist, text AOPT86 to 44222.

May 18, 2016

Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. This show is all about ‘Segmenting your sales funnels’.

Jeremy Reeves, Copywriter and CEO of Kaizen Marketing Inc., is joining me on the show today to share his expertise about how to optimize customer loyalty and profit centers in your business.

Whether you’re brand new to doing business online or you’re a seasoned marketer who is looking to take your sales to the next level, this episode has actionable advice you can apply to start seeing big results. Jeremy has mastered the art of building automated, strategic, reliable and highly-competitive sales funnels. And today he’s laying out some of the most successful strategies he’s used to help his clients generate tens of millions in additional profit.


On Today’s Episode, You’ll Learn:

  • Why understanding your customer is a MUST to creating a high converting sales funnel and 3 ways to understand your customer
  • What the Hot potato sequence is and how it can help you decide how often you should email people once they join your sales funnel
  • Email segmentation
  • How to find your 8 untapped profit centers in your business
  • Overcome a limited mindset to making more money each month
  • Which “old school” marketing method Jeremy still swears by when it comes to connecting with customers and gaining valuable feedback
  • Several case studies that showcase the 8 untapped profit centers many businesses miss while aiming to increase consistent cash flow
  • The best way to target Facebook ads depending on your business goals
  • How to segment your sales funnel so that you instantly add value and gain credibility with cold traffic
  • Jeremy’s simple strategy for adding audience segmentation seamlessly in your current sales funnels
  • The actions steps you should take to start speaking directly to customers’ specific frustrations so that your offerings become their go-to solutions

I took away pages worth of actionable insights during my interview with Jeremy. So, here’s a heads up that you’ll probably want to have a way to take notes while listening to this episode.  



May 11, 2016

Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?'

Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker.

Lisa is a multi-million dollar business owner who owns fitness businesses in small markets around the US.  NOTE: Even if you’re not a brick and mortar business owner, you’re going to get a ton out of this interview with Lisa!

On Today's Episode, You'll Learn:

  • Why Lisa puts 80% of her marketing budget in Facebook ads
  • About a case study of one of Lisa’s Facebook ads campaign where she spent $250 in ads and got $45,000 in revenue
  • The best Facebook ads tool for a brick and mortar business
  • Why segmenting your market can be the difference between making money and losing money
  • Lisa's #1 strategy for successful ads for her local businesses
  • How to craft the right offer for your target audience
This has quickly become one of my favorite episodes to date...and I bet you'll agree!
Apr 27, 2016

On the show today we're talking about a topic everyone's been asking about -- Instagram Ads.  And joining me to talk some IG ads is Ethan Sigmon from Social Insight.

I ran a bunch of Instagram ads during my recent re-launch for The FB ADvantage and they actually performed well for me. And one thing I found interesting was the ads that performed better were from warm traffic.  Not that this was a super surprise but the cold traffic ads were really bad.

I’ve heard about similar results from several people over the past few months but as you’ll hear today, Ethan shares his own results when it comes to targeting cold and warm traffic on Instagram.

We also get into the size and types of images that are getting the best results with Instagram ads.

On Today's Episode, You'll Learn:

  • Ad copy tips and strategies for improving your conversion rates
  • What you need to think about for your landing page when it comes to Instagram ads
  • Why the aesthetic of Instagram can be the difference between profitable ads and poorly performing ones
  • Ethan shares a landing page tip that has increased his conversion rate by 35%
Apr 18, 2016

On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A.

I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there were some I wasn’t able to get to.

So, I decided to do a rapid fire Q&A here on the podcast to answer these questions.

I also want to let you know that if you want to enroll in my FB ADvantage Facebook ads training program where I take you through step-by-step how to create an automated Facebook ads system that gets leads and sales every day, enrollment is closing tomorrow, Tuesday, April 19th at midnight PST.

To learn more and enroll, go to

Included in the program are 8 weeks of group coaching calls with me, a live 2-day Facebook ads and business building event here in San Diego with me and special guests. Special guests that I bet you’re going to know… a private Facebook group where you can get support and help with your ad campaigns, exclusive behind the scenes case studies and a lot more.

Apr 6, 2016

Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising.

It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.

Included in today's episode are stories of people who are succeeding, why they're succeeding, as well as a personal challenge to you.


I'm doing 3 free LIVE online trainings over Tuesday April, 12th and Wednesday April 13th all about How to Create An Automated Facebook Ads System That Gets Leads & Sales Every Day. Want to attend?  Click here to register for a day/time that works best for you.

Mar 30, 2016

Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practitioner named Becky Mauldin.

Becky is using Facebook ads to scale her in-person clinic and she’s selling a training course for holistic health practitioners that certifies them to be a holistic health practitioner.

As you’ll hear today, at the time we did the interview, Becky had spent about $3,000 on Facebook ads over a 6 month time period and on that spend she made about $30,000.

Becky takes us through everything she did in her campaign, how she’s achieving these results while only targeting ONE cold audience, the big change in strategy she made to finally get the results she was looking for, the ONE factor that she believes has had the biggest impact on her success and you’ll also learn something about me that I don’t talk about a whole lot. That’s at the very end of the interview.

Also, I just released, well depending on when you’re listening to this, a brand new video series that shows YOU exactly how to create an automated system that attracts leads and sales every day using Facebook ads. In fact, much of what Becky does in her business is following this system.

It’s a free video training that’s available for a limited time, so depending on when you’re listening to this it may not be available.

If you’d like to get access to this free video training, you can go to

Mar 24, 2016

Welcome back to the Art of Paid Traffic Podcast!  Today's episode is a Facebook ads Q&A show where I'm answering a bunch of questions that you've submitted.

In This Episode, You'll Learn About:

  • Changing to the new Faceobok pixel vs the custom audience pixel and conversion tracking pixel
  • My thoughts on Qwaya
  • Adding a Standard Event code to the Facebook ads pixel after it's been placed
  • Video ads not getting the desired results, despite layers of testing
  • In-depth targeting strategies with the new Detailed Targeting
  • Can you sell a streaming workshop with Facebook ads?
  • Best practices for improving your results with video ads

Before we get into the transcript of the episode, I've got a few announcements for you...

Enrollment for FB ADvantage Opening

I'm getting ready to re-open my flagship program, The FB ADvantage in just a couple weeks here in early April.  It's completely revamped this time around, teaching you exactly how to create an automated system that gets leads and sales every single day with Facebook ads.

Included when you join the course this time around is going to be a live two day event here in sunny San Diego. I'm super psyched to be offering that this time around so make sure to hop on my email list here on my site to be the first to know when enrollment opens.

One quick resource that you might want to grab while you're here is my Facebook ads pixels cheat sheet -- "The Complete Guide to Facebook ads pixels,"

While you're on that page there you can download my complete guide to Facebook ads pixels cheat sheet and you'll be also updated when the course opens here in early April.

Speaking at Social Media Marketing World

I'm going to be speaking at Social Media Marketing World, which is Social Media Examiners annual conference here in San Diego, in just a few weeks.

My talk is Monday morning April 18th at 10:30pst in the morning. I'm presenting on How to Double Your ROI with Facebook Video Ads.

Super stoked to be talking about video ads during that presentation, so if you're going to be at the conference definitely say hello, I'd love to thank you personally for listening to the podcast here.

Mar 16, 2016

I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some really cool Facebook ads case studies from a variety of niches.

Today, we’re going to kick things off with a case study about how a Facebook ads campaign helped generate over $1.1M for a crowdfunding campaign on Kickstarter.

The campaign was run by Adomas Baltagalvis and I’m really excited to welcome him to the show today.

I don’t want to give too much away because we’ll get into all this during the episode here, but the Facebook ad campaign was for promoting a new Swiss Automatic watch on Kickstarter.

They hit the initial Kickstarter goal of $40,000 in just 34 minutes and they grew an email list of over 5,000 people in less than two weeks.

You’ll learn everything that Adomas did for the campaign from the pre-launch strategy to how he set his ads up to how they’re now nurturing all those leads now that the campaign is over.

The Kickstarter campaign is now among the 150 most raised projects on Kickstarter ever, and Top 30 in design. And, ‘the most funded timepiece project in crowdfunding history’ too.

Get out your notebook because we break it all down for you today.

Mar 10, 2016

On today's episode of The Art of Paid Traffic we’re talking about how to improve your copywriting with expert copywriter, Laura Belgray.

Specifically, Laura shares her framework for writing great copy and her 3 keys that all of your copywriting needs to include — whether it’s email writing, ad copy, sales pages, etc.

Laura has been a professional writer for almost 20 years now, having written promos, launch campaigns, online content, and more for TV channels like Bravo, NBC, HBO, VH1, and a whole host of others.

She also teaches entrepreneurs how to write better copy and has partnered with Marie Forleo on a great copywriting course called The Copy Cure which you’ll hear more about at the end of the episode.

On Today's Episode, You'll Learn:

  • Laura's 3 keys for writing great copy using the framework C.P.R.
  • How to write copy that actually means something to your audience
  • Why it's important to get away from insider buzz words and use language that excites your audience instead
  • How to figure out what keeps your target customers up at night and then use that in your copywriting
  • Tips for sounding human when you're writing copy, whether it's for email, ads, landing pages, etc.

Links & Resources Mentioned in this Episode

Right click here to download this episode

Be sure and check out Laura's site:

Laura & Marie Forleo's copywriting course: The Copy Cure

I use EasyWebinar for my automated webinars. Check it out:

Mar 3, 2016

Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.

When it comes to looking at Facebook ads reporting and optimizing your ads, I have three words for you. Keep. It. Simple.

Having so many stats available to us can be overwhelming, especially when you have all these numbers in front of you and you don’t know what you’re looking at.

Keep it simple by looking at the one metric that tells you how well your ads are doing based on the objective you have chosen.

Here’s what I mean by that...

If the goal of your ad campaign is to send people from your Facebook ad to a valuable blog post you’ve written so you can start warming them up to your business, for example, you would choose the Objective “Clicks to Website” when you’re setting up your Facebook ads (the goal here is to drive people from your ad to your website).

Now when looking at your stats, focus first on the cost per click and then the click-through rate which tells you the % of people who are seeing your ad and then clicking on it. If it’s a low CPC and a good click through rate you know you’ve set up a good ad. If it’s a low click through rate, you use that information to make changes to your ad.

So with that said, what’s a good CPC and CTR %?

The answer to that is going to vary by industry, but as a general guideline, I’d try and get your CPC below $1 and your CTR above 1%.

Another example is when you’re sending people from your Facebook ad to an opt-in page or a webinar registration page. The goal here is “website conversions” because you’re trying to get people to opt-in to your email list or register for your event.

In this case, the first metric you want to look at is what is your cost per lead? How many leads have you generated for the amount of money you’ve spent?

Likewise, for cost per lead, what’s “good” is going to vary from industry to industry. Meaning, for a B2B brand to get a $15 CPL, it might be super pumped for that, but if I’m personally getting a $15 CPL, I’m shutting my ads off and changing them up.

So, it’s really going to vary by the niche you’re in. But, if I had to give you a general CPL to stay under, I would shoot for $8 and under. Again, that’s going vary a lot.

Keep it simple, don’t over complicate things any more than they need to be when it comes to reading your stats.

I walk you through all of this in today's episode and more, including:

  • What I like to call "troubleshooting" stats like Reach, Frequency and Relevancy Score -- what they are, why they're important, and how to use them to make smart decisions for improving your Facebook ads.
  • How to customize your Facebook ads reports
  • The metrics you need to be looking at based on the Objective you're using
  • The little known yet important stat most people overlook and how to customize it for your ad campaigns
Feb 17, 2016

On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads.

Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.

Feb 10, 2016

On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.

This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.

I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.

On Today's Episode, You'll Learn:

  • How to build your marketing to scale using key metrics
  • Why setting performance targets for your paid traffic is the foundation of growing your business
  • David shares the concepts of "back against the wall" and "laughing to the bank” and how to use these for the best results possible
  • We talk about how much you should spend on your ads too get the best ROI possible
  • And he also shares tips and strategies for tweaking your sales funnel for better results
Feb 3, 2016

On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads.

I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a while since we’ve covered it.

Ryan is all about keeping paid traffic simple and his expertise is in Google AdWords, which is what we talked about the last time I had him on (in episode #28).

Over the last few years as AdWords has gotten more expensive and competitive, though, he’s branched into other forms of paid traffic including Facebook and YouTube ads.

He’s also the traffic guy behind one of the grandfathers of PPC, Perry Marshall, who is also a previous guest here on the show (episode #27).

Today, Ryan covers 3 paid YouTube traffic strategies that are crushing it right now...

And we also start off with an interesting conversation about how to decide if paid traffic is right for where you’re at in your business.

Jan 25, 2016

Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business.

In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your business.

In the last episode, #71, John Lee Dumas from EoFire joined me to talk about How to Create a 7-Figure Business Using Webinars & Facebook ads.

And in today's episode, one of my very best friends Amy Porterfield joins me to talk about how to know if webinars will work for your business and we also get into several tips and strategies for creating a high converting webinar.

Amy is one of the BEST people I know when it comes to creating and delivering webinars that convert and I’m psyched to welcome her back to the show today so she can share her secrets with you.

In the past 6 years, she has done 300+ webinars and built a 7-figure business using webinars as the backbone.

In Today's Episode, You'll Learn:

  • How to know if webinars will work for your business
  • Simple strategies for how to increase the quality of leads coming into your webinar
  • 5 tips and strategies for creating a high converting webinar
  • Why giving away your best stuff for free is the smartest strategy
  • What to do BEFORE your webinar which gets people pumped for your training

Free Live Webinar Training THIS WEEK with Amy Porterfield and Me!

If you want to grow and scale your business without relying on a huge email list, webinars are THE way to go.

In addition to having Amy on the podcast, I asked her if she would dive even deeper into her webinar strategy and share everything (copy, images, case studies, do's, dont's -- everything but the kitchen sink) about how to create a high converting webinar.

So, this Thursday, January 28th at 10am PST join us for a free live training:

How to Create Your First 5-Figure Webinar (Even if you don’t have much of a list yet!).

Go to to register.


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