Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads.
You might have noticed that I’ve spent several episodes already on YouTube ads, well, it’s because they’re a huge opportunity that people are just now starting to take notice of. I don’t know, maybe that means I shouldn’t be sharing things about them.
To talk to us today about YouTube ads, I’ve asked, Tommie Powers, who was my guest back on episode 11 where we talked about sales funnel analytics, to join me again for today’s episode.
Tommie knows YouTube ads really well, he’s been doing them forever, and he was one of the small group of people who were recommended to me when I went looking for the world’s foremost experts on YouTube advertising.
If you’ve not yet heard episode 11, definitely check that one out because it’s a great one, but Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.
In today's episode we're revisiting the topic of YouTube marketing, talking this time about sales funnels and video marketing strategy with Derral Eves.
Derral is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on YouTube.
When I first began looking for YouTube experts to come on the show here, Derral was one of the guys everyone recommended.
By the way, I want you to go subscribe to his YouTube channel because he does something really cool with it when you land on his page. It’s a trick I’ve never seen done before and I’ve since learned we can all do it. So click here for Derral’s YouTube channel. Really cool stuff.
In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show.
Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff.
He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consistent and profitable leads and sales.
Specifically today, we're talking about pre-sell pages.
I asked Charles before the show, let’s talk about THE thing that’s working the best right now when it comes to paid traffic. Can we narrow it down to one thing?
And he said, oh yea, pre-sell pages.
On today's show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.
With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.
We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.
You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.
In This Episode, You'll Learn:
Whether the format of your lead magnet should be consistent with the paid products that you're leading people to.
Why mobile needs to be a priority when considering your lead magnet, along with some tips and tricks on how to get mobile users to opt-in.
Tips to increase your webinar registrations on your landing pages
Jim shares details of a company’s campaign that got 220,000 qualified leads in a matter of 7 days and then saw a 70% conversion rate of those leads wanting more information about the company. Boom!
In today's episode of The Art of Paid Traffic, we're continuing our discussion of Facebook ads compliance and policy and taking a behind-the-scenes look at successful Facebook ads.
I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode.
Curt's a great evangelist for doing Facebook ads the right way and recently visited with their ads compliance team. The visit is really timely because you may have heard about a lot of Facebook ad accounts getting shut down lately.
And, if you do find yourself with this issue, Facebook tends to be vague at best as to explaining why.
Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines.
In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff - especially FB ads compliance.
All of a sudden over the past few months more and more people are getting their Facebook ads accounts shut down. It’s really become alarming. Even people I know who are legitimately trying to do the right thing are being caught in this.
This is such an important topic right now, I’m devoting this episode with Justin and the next episode with another Facebook ads expert that I have a lot of respect for, Curt Maly.
Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff.
Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him.
And in this episode we talk about Native Advertising or what some people call content amplification.
Great conversation around what’s quickly becoming a must-do strategy to generate leads for your business.
In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google.
The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you've got the hang of AdWords.
In case you missed the previous episode with Joel, I asked him to join me on the show because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.
Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords. This is part 1 of a 2 part mini series with Joel, all talking about Google AdWords best practices and strategies.
I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.
Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea. Not cool...
Today you're going to learn:
Pro tips for when you're just starting out with AdWords, how to make sure you set things up so you give yourself the best chance to succeed.
Joel also shares proven strategies for those of you who have done or are doing AdWords right now, that have worked well for him and the clients he's worked with.
People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages for the podcast.
So if you have a question, just go to the voicemail section below and you can leave me a voice message there with your question.
Today’s Q&A focuses on Facebook ads and we’ve got some great questions that I’ll answer for you so you can start getting better results and growing your business more quickly.
That’s because my goal here at the Art of Paid Traffic is for this to be your one-stop shop for learning everything you need to know about paid traffic.
You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.
Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.
Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working (and not working) right now here at The Art of Paid Traffic.
There is so much in today’s episode that I put together a special download for you so you don’t miss any of the tips that Ray gives today. You can grab that download it on the Show Notes page for today’s episode which is at rickmulready.com/13.
Alright, today I’m psyched to welcome Tommie Powers to the show.
Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.
With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After all, if you’re using paid traffic to grow your business, you have to know how much money you’re getting back for the money your spending.
Today I'm talking with Chris Evans all about retargeting strategies. Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting strategy that's working really well right now.
If you remember, this podcast is also about my own journey as I begin to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business. I’ll be sharing updates with you about what I’m testing, what’s working and what’s not working for me.
I understand many of these strategies but don’t know the tricks and secrets for really making them work. And today you’ll hear me stop Chris and make him explain different things because what he's saying is pure gold.
I’m learning right along with you today.
In this Episode You'll Learn...
Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads. This is actually the last episode in this series before moving on to some other paid traffic strategies. Don't worry, though, we'll be talking A LOT of YouTube ads on the podcast.
Eric’s got a really cool story in that he’s spent tens of thousands of dollars on YouTube ads (actually blowing through 5 figures in ads when he first started out) and today he shares everything he's learned with us.
Specifically, we’re gonna dive into the keys to success for targeting your YouTube ads and how to get massive ROI.
Today I'm talking with Jake Larsen about YouTube advertising.
When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time. And what I’ve since found is he’s pretty much synonymous with YouTube advertising. He’s the real deal!
In fact, someone I was talking to recently said he’s one of the foremost experts in the world when it comes to YouTube ads.
So I’m stoked that he’s joining me on the show today.
Jake’s success advertising for companies on YouTube was so great that Google asked him to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received.
And it was at that point he quit his day job to focus full time on YouTube advertising, starting his own video production and advertising agency called Video Power Marketing.
In my conversation with Jake, you’re gonna learn how to drive traffic and drive more sales inexpensively with YouTube advertising.
This episode is chock full of strategies that you can start testing as soon as you’re done listening.
Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode.
Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads.
Today we’re talking about best practices for setting up highly performing YouTube ads.
He shares targeting tips, how you need to be designing your ad if you’re looking to generate leads, how to get free qualified clicks to your landing page and he answers the question - Do you need to be in front of the camera if you want to create successful YouTube ads?
When it comes to the type of video, you need to be specific with regards to what you're using your video for. For example, if you're using YouTube ads to drive traffic to your website, you want to use a video that's very short and has the most action happening within the first 20 seconds. The most important thing is to ask people for the click!
The first 5 seconds is super important, really grab people at the beginning. At around the 20 second mark, ask for the click. The reason being is that you only pay for your ad if people view your video for more than 30 seconds.
The whole video is clickable, people can click anywhere on the video but it works really well when you point people to a certain place to click, especially if you can use something that looks like a button.
Only target video placements. If someone is watching a video relevant to your offer, you can target them. For example, if someone is watching a video on yoga at home, we can run an ad in front of that person about yoga at home! Get the targeting right!
Being in front of the camera during your ads can definitely increase your conversion rate, but it's not a necessity.
As Gideon was getting started with YouTube himself, he got confused with the different aspects of advertising. He figured out a shortcut with regards to targeting and started Veeroll, which is a unique platform to obtain amazing results with ads and also includes video ad templates.
In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising. He’s the founder of YouTube advertising agency called Viewability. And his specialty is crushing YouTube ads for small businesses.
He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads. He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second.
In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads.
When using In-Stream, you don't pay for your ad until someone watches past 30 seconds. So here's a strategy that works really well:
Tip: Here’s a great way to start out your video: "Hey did you know…"
"Effective advertising is all about the right message to the right people at the right time. With YouTube ads, it’s always the right time"
In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads.
To do this, she used a 2-step Facebook ads strategy that you'll learn today.
We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business. She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts.
In this Episode You'll Learn:
In Today’s episode: we’re talking with Joey Kissimmee.
Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes.
I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting). If you haven’t already listened to that, definitely have a listen.
Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website. He’s been really smart about this and his results show it. We’re going to break it all down for you today, discuss his exact strategy as well as his results.
Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads.
Here's a hint...Website Custom Audiences.
If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page.
It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful.
In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.
Today’s episode is a solo episode where you'll learn all the latest changes in how you set up your Facebook ads in Power Editor.
Facebook’s made a lot of changes over the last little while with how you set up your ads in Power Editor. And depending on where you are in the world, you’ve very likely already received these updates.
In this episode, you’ll also learn how best to set up your Pricing & Optimization for the most leads at the lowest price possible. You’ll also hear my suggestions for split testing your Facebook ads so that you get a true picture of which ads are performing the best.
The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business.
You’ll discover what’s working right now to get more leads sales and customers for your business using paid traffic WITHOUT having to empty your wallet in the process.
As a Facebook ads guy, of course we’re going to be talking about Facebook ads, but we’re also going to be covering everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists. You name it, if it has to do with using paid traffic to grow your business, you’ll hear tips and strategies for doing it better…here.
This is going to be your one-stop shop for learning what’s working right now and what;s not working when it comes to using paid traffic to grow your business and fuel your sales machine.
You’re gonna hear lessons from experts in these different areas of paid traffic, solo episodes from me, case studies from marketers, entrepreneurs and business owners. we’re going to do monthly Q&As and throughout the entire podcast, there will be a theme of my journey.