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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 2
Dec 4, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Have you ever hired someone for your team that didn't work out?

If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. 

But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help. 

So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before. 

Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again. 

Let’s talk it through together in this episode. 

Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. The feedback from this quiz has been so great, so be sure to take it at www.rickmulready.com/quiz.  

Links & Resources Mentioned in this Episode:

www.rickmulready.com/quiz

www.rickmulready.com/group

Full show notes are available at www.rickmulready.com/448 

Dec 2, 2020

Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.  

My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. 

In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. 

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! 

She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!  

Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy.  Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. 

I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time!  Stay tuned because I am excited to have her back on for an update in 2021!

On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz.

 

On the Show Today You’ll Learn:

  • How Kate got into the race car business after getting her degree in interior decorating 
  • What really opened her eyes to the amazing opportunities available in the online space
  • The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business
  • What the process of launching her first course looked like, and why she says that creating it was the “easy part”
  • The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one
  • All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate
  • What to consider when determining what audiences to target and messages to use with them
  • The challenges Kate faced in her marketing to her own niche
  • How Kate is continuing to build her email list 

 

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop 

https://katedillon.com/ 

https://katedillon.com/courses/ 

https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketing 

https://www.instagram.com/katedillon/ 

https://www.facebook.com/katedilloninc/ 

https://twitter.com/KateJDillon 

https://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQ 

https://crateinsider.com/ 

https://www.instagram.com/crateinsider/ 

https://www.facebook.com/Crateinsider/ 

https://twitter.com/CrateInsider 

https://socialcurator.com/ 

https://easywebinar.com/

Full show notes available at www.rickmulready.com/447

Nov 27, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today’s episode is a replay of an episode I did earlier this year.  I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. 

Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.  

This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you! 

On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so head to rickmulready.com/quiz to check it out! 

Links & Resources Mentioned in this Episode:

rickmulready.com/quiz

Full show notes are available at www.rickmulready.com/446

Nov 25, 2020

Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? 

I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. 

I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. 

As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.

On Today’s Show You’ll Learn: 

  • The importance of mindset 
  • How you can act like you’ve already achieved your goals 
  • My eight book recommendations 
  • Why I’m always looking for mindset books 
  • The value of understanding your money mindset and where it came from 
  • Why we have to let go of control 
  • How giving to others will help you to achieve your goals 

I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to share them over in our Facebook group. If you’re not already in there, you can join the group now at www.rickmulready.com/group

You can see a list of all the books I mentioned today over on my brand new website at the bottom of the about page. Just go to www.rickmulready.com/about and scroll all the way down! 

Links & Resources Mentioned in this Episode:

www.rickmulready.com/group

www.rickmulready.com/about

Full show notes available at www.rickmulready.com/445 

Nov 20, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya.  She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. 

It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful.

From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! 

I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world.

Don’t forget that the doors to Offer to Optimized are now open!  This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less.

As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com.

Links & Resources Mentioned in this Episode:

www.offertooptimized.com

Full show notes available at www.rickmulready.com/444 

Nov 18, 2020

Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. 

In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.

I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.

On Today’s Show You’ll Learn: 

  • Why your ads are not converting
  • What to look at when your conversion percentage is low
  • How to increase conversions for people on your waitlist
  • What the learning phase is for ads
  • The importance of hiring a VA
  • How to stop blindly spending money on ads
  • How to prioritize your activities

I am so glad I got to answer some of your questions, and I will definitely be back to answer more because conversations like these get me so excited. 

From this episode, you can see the types of conversations that we're having inside the Optimized CEO Facebook group. If you're an online course creator looking to scale your business to six or seven figures, be sure to check it out.  I would love to see you in there! 

Don’t forget that Offer to Optimized opens up November 19th for just a few days. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com

 

Links & Resources Mentioned in this Episode:

www.offertooptimized.com

Optimized CEO Facebook Group

Full show notes available at www.rickmulready.com/443 

Nov 16, 2020

Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! 

 

This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. 

 

I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. 

 

We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. 

 

I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. 

 

Grab your favorite drink and come hang out with us in this coaching session!

 

On Today’s Show You’ll Learn: 

 

  • The value of the online platform 
  • How Antony’s first launch made $33,000
  • What went into a webinar that converted at 23%
  • The power of narrowing down your target audience 
  • Why I send four emails on the final day of a launch
  • Why you need an email nurture sequence 
  • How to figure out the best platform for you and your course
  • How to make sure you’re not leaving money on the table

 

Do you like the sound of a launch like this? His numbers are pretty incredible! 

 

Are you looking for a simple, repeatable, low-stress launching option for yourself? 

 

Then I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. 

 

The special training kicks off November 16th so head to www.rickmulready.com/livetraining to get signed up. 



Links & Resources Mentioned in this Episode:

 

www.growmysalonbusiness.com 

 

Full show notes available at www.rickmulready.com/442 

 

Nov 13, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Would you love to be able to make an extra $300 every month?

In this episode I’m sharing nine creative ways to make an extra $300 a month in your business. Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. 

As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. 

As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue?  There are lots of ways to create revenue, so don’t leave it on the table! 

Are you looking for a simple, repeatable, low-stress launching option?  If so, I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. 

The special training kicks off on November 16th so head to www.rickmulready.com/livetraining to get signed up. 


Full show notes are available at www.rickmulready.com/441 

Nov 11, 2020

Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks?

Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! 

In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it. 

My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms.

On Today’s Show You’ll Learn: 

  • The importance of having rhythm in your business and home life
  • How Brandi’s offers have evolved over the last year 
  • How Brandi creates webinars that convert at 17-25%
  • The value of surveying your audience 
  • Why Brandi loves launching
  • Brandi’s favorite things about the Optimized Launch Method
  • What to put into your launch to add value for your consumer 
  • What the launch process looks like behind the scenes 

I might not be able to promise conversions as high as Brandi’s, but I can get her on the podcast to teach you guys how she did it! 

If you want to keep learning, I have a brand new five-day live training series coming up to teach you the Optimized Launch Method that we’re discussing in this episode. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. 

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

Grab your exclusive freebie at www.brandimowles.com/rick 

 

Full show notes available at www.rickmulready.com/440

 

Nov 6, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Have you been thinking about hiring a mentor or coach to help you on your journey? 

Today I want to talk about why I think it's a really great idea. 

The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business. 

In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business.

This has been a huge part of my journey, and it’s something that I think is important for everyone to consider. 

I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor. 

I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. 

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th. Register at www.rickmulready.com/livetraining

Full show notes are available at www.rickmulready.com/439 

Nov 4, 2020

Do you like the sound of five figures a month on evergreen? Yeah, me too! 

I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. 

Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive! 

In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website.  We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high. 

This episode is packed with valuable information so be sure to tune in! 

 

On Today’s Show You’ll Learn: 

  • What Showit is 
  • How long it takes to put templates together 
  • Why you should validate your idea before you put a ton of time into it 
  • The value of blogging 
  • How Elizabeth built her email list 
  • How an automated email sequence can drive sales
  • How Elizabeth’s free quiz helps her make sales 
  • What to put in an email funnel 
  • The importance of clarifying who your product is for and who it’s not for 
  • What running a lean business looks like 
  • The difference between a building year and a growth year

I loved learning about Elizabeth's business and am so impressed that she is able to keep her profit margins so high.  I’m excited to see what she does with her course when it launches in 2021.

I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. 

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

www.elizabethmccravy.com use code "RICKSENTME" for 15% off

www.elizabethmccravy.com/style 

Follow @elizabethmccravy on Instagram

 

Full show notes available at www.rickmulready.com/438 

Oct 30, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Want to know the secret to achieving your goals?

Today I’m sharing the three systems every course creator needs to have in place in their business. 

You might be asking why you need these systems. 

Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them.

As we’ve discussed in previous episodes, there are three pillars of being the optimized CEO of your business. Optimized mindset, optimized sales and marketing, and optimized systems and processes. And what I'm sharing with you today is going to overlap the systems and processes, and sales and marketing pillars. 

Systems basically make your processes repeatable. This means that when something works for you in your business, you can make it work again and again! This simplifies everything.

Are you in my free Optimized CEO Community Facebook group yet? If you're not and you're a course creator, you've got a membership, or you're an online coach and you're looking to optimize your business to six or seven figures, then I want you to join us at www.rickmulready.com/group.


Full show notes are available at www.rickmulready.com/437 

Oct 28, 2020

We all have highs and lows in business, right? 

Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way. 

I want you to learn from my successes as well as my mistakes because we’re always going to have both, right? 

For a little context, I fumbled around for about fifteen months after I left the corporate world before I started getting traction in my online business. But the first year that I really got serious about it, we did $110,000 in the business. And there are three very distinct things I did to hit that,  so that’s what I want to get into today. 

On Today’s Show You’ll Learn: 

  • The importance of defining your audience 
  • Why you need to focus on one offer and one launch method 
  • The value of refining a process before automating it
  • How I overcame imposter syndrome 
  • How to show up as a confident person, even if you don’t feel confident yet
  • Why you should work on one project at a time
  • The importance of doing the mindset work 
  • The danger of letting fear drive your decisions 
  • Why you need boundaries around your work time 
  • How consistent content can grow your business 

Hopefully, some of the things we’re talking about today will help you as you continue to grow your business. Just remember that even your mistakes are learning moments! Really they are just helping you get better and better. 

 

If you haven't joined already, I would love to see you inside my free Optimized CEO Community Facebook group.  You can join at www.rickmulready.com/group

 

Full show notes available at www.rickmulready.com/436 

Oct 23, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you look at other course creators and wonder how they manage to create so much content? 

Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content. 

So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I'm going to explain how to take one piece of content and make a minimum of seven pieces of content from it.

If you want to create more content without spending hours doing it, be sure to tune in. 

And if you’re not already inside the new Optimized CEO Community Facebook group, head to www.rickmulready.com/group. I’m super excited about it and I look forward to seeing you there! 


Full show notes are available at www.rickmulready.com/435 

Oct 21, 2020

Thinking about becoming a copywriter? Or maybe hiring one? 

Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts. 

Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.

She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter. 

On Today’s Show, You’ll Learn: 

  • How to talk about your personal life while still setting boundaries 
  • You can offer value to people going through similar things to you 
  • The importance of letting go of clients that don’t align with your values
  • The value of putting yourself out there to get clarity on what really lights you up
  • How to surround yourself with your ideal clients 
  • Why your copy and your message are not the same things 
  • How to write copy that converts 
  • What to ask when you’re hiring a copywriter

A lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. And Brittany is a pro at it. 

If you’re in my Optimized CEO Community Facebook group, head over there and tell me what you took away from this episode. 

If you haven't joined yet, head to www.rickmulready.com/group. I would love to see you there!

Links & Resources Mentioned in this Episode:

www.brittanymcbean.com 

Follow @brittanylmcbean on Instagram 

Download Brittany's guide: 9 Copy Tips to Write More Better

Full show notes available at www.rickmulready.com/434 

Oct 16, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Your warm audiences, your cold-ish audiences, and your cold audiences. 

We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it. 

It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you. 

If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned. 

Let me know inside the new Optimized CEO Community Facebook group if anything jumped out at you today. I want to hear what your takeaways were. 

The Optimized CEO Community Facebook group is for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. You can join us at www.rickmulready.com/group to surround yourself with other course creators with the same goal as you.

Full show notes are available at www.rickmulready.com/433 

Oct 14, 2020

What fears are holding you back from going after your dreams? 

My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. 

Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand.

She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks. 

On Today’s Show You’ll Learn: 

  • What it was like for Ana to take the jump and leave the corporate world 
  • How to overcome the fear of putting yourself out there
  • Why getting results takes so much more than just running ads 
  • The importance of nurturing relationships 
  • The value of truly understanding your audience 
  • The impact of showing up 
  • How to overcome imposter syndrome
  • Why you have to be able to say no 

Not everyone is willing to put in the work to overcome their fears. But Ana is the proof that the work is worth it! 

When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”

Does that sound like you?

What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”

And it's often hard to answer that question for yourself because you're too close to your own business. 

Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.

Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us!  Head to www.rickmulready.com/group and I’ll see you inside! 

Links & Resources Mentioned in this Episode:

www.anakatzdigital.com/free-download

Follow @anakatzdigital on Instagram

Follow Ana on Facebook 

Full show notes available at www.rickmulready.com/432 

Oct 9, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? 

You're not the only one who has those thoughts and feelings. We call it imposter syndrome. Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.

In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it. 

I’m also sharing five things that can help you move past imposter syndrome. 

If you want to hear more like this, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. 

If you're stuck in your online business, you cannot find consistent growth, and you're unsure about the next steps you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group


Full show notes are available at www.rickmulready.com/431 

Oct 7, 2020

Everybody talks about revenue, right? But what no one really talks about is profit. 

I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy.

I asked her to share with us how she looks at online businesses from a financial perspective. We talk about how to plan for profit in your business, how much you should keep in your business account, money mindset, a new way to think about how you price your offers, and at what point you should consider bringing on a bookkeeper. 

We’re challenging beliefs around what it means to have a seven-figure business as opposed to, a few-hundred-thousand-dollar business. Emily also shares an example of one of her clients who was doing $1.2 million in business, yet they were losing $20,000 a month. 

On Today’s Show You’ll Learn: 

  • The financial mistakes that a lot of online course creators and coaches make 
  • Why you should hire a bookkeeper before you think you need it 
  • What you can be doing to stay on-track if you don’t have a bookkeeper yet 
  • How to build profitability into your business 
  • How to create new programs from a cost and profitability perspective 
  • Why you should use forecasting to make better decisions for your business 
  • How much money you should keep in your business account 
  • Where the mind can get into trouble when we start thinking about numbers 

We always see what's going on above the water. Just the tip of the iceberg. When you look at someone else’s business and start to compare yourself to them, remember that you’re not seeing what’s going on under the water, and sometimes it's messy. In order to find success, you need to focus on what’s going on under the water in your own business.  

When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”

Does that sound like you?

What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”

And it's often hard to answer that question for yourself because you're too close to your own business. 

Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.

Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us!  Head to www.rickmulready.com/group and I’ll see you inside! 

Links & Resources Mentioned in this Episode:

www.emilysandberg.net 

Full show notes available at www.rickmulready.com/430 

Oct 2, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

 

Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. The secret is knowing how to work with Facebook to get the best results. 

 

It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you're setting yourself up for.

 

And the reason for this is Facebook's delivery technology and machine learning. You might know it as: the algorithm.  

 

When you play nice with delivery technology, that's when you're setting yourself up for success, and that's what I want to share with you in today’s episode.


I will be sharing more about this topic on a Facebook Live in the Optimized CEO Facebook community soon, so be sure to join the group if you haven’t already. It's exclusively for online course creators, membership creators, and online coaches who are looking to optimize their businesses to six or seven figures. Join us at www.rickmulready.com/group.


Full show notes are available at www.rickmulready.com/429

Sep 30, 2020

Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today.

Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier! 

On Today’s Show You’ll Learn: 

  • Why you should sell your program before you create it 
  • How to base your pricing on the value that your provide
  • Why you should take a look at what other people are charging in your market 
  • Not to underestimate the power of perceived value 
  • What it means to work backwards from how much money you want to make 
  • The weight of how much individualized support your students are getting 
  • How to use different pricing levels 
  • The importance of factoring in your expenses 
  • The process of overcoming objections 

At the end of the day, you have to do what feels right to you, but hopefully these tips gave you some ideas to get started. Pricing shouldn’t be the thing that stops you from selling your flagship offer.  I hope this episode provides the framework to have somewhere to start. And don’t forget to experiment!  If one price isn’t working, guess what? You can try a different one.

If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.  

Resources Mentioned: 

Episode 184: How to Create & Validate Offers That Sell 

 

Full show notes available at www.rickmulready.com/428

Sep 25, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right? 

I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that.

In today’s quick tip episode, I want to explain what I mean by the wrong questions, and challenge you to start asking different questions. Questions that are actually going to lead to your growth. 

I’m going to share some of the questions that I hear all the time that I want you to stop asking, and some different questions that I want you to start asking. 

At the end of the episode, I have a challenge for you, so be sure to tune in to find out what that is!

If this episode piqued your interest, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group

Links & Resources Mentioned in this Episode:

Quick Tip: How to Get Over the Fear of Being On Camera

Quick Tip: How to Create a High Converting Lead Magnet

How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose

Full show notes are available at www.rickmulready.com/427 

Sep 23, 2020

Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? 

Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

Too many people think that the more offers you have, the more revenue you're going to make as a result. The reality is that it's just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer.

On Today’s Show You’ll Learn: 

  • The value of understanding your target audience 
  • The four Ps of an offer: premise, promise, process and price
  • The characteristics of a core premise 
  • How to have a clear promise
  • Why it’s important to have clarity on your process 
  • How I integrate the four Ps in my own offer 

So now you know how to create your flagship offer, I hope you’re ready for more. I’ll see you back here next week for part II where we’ll discuss pricing your flagship offer.

If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.  

Links & Resources Mentioned in this Episode:

www.rickmulready.com/group

Full show notes available at www.rickmulready.com/426 

Sep 18, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you want to start making a consistent income from your online business?

Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it. 

I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with over the years as I've helped them optimize, grow, and scale their online businesses. What have I learned? The quickest way to predictable $5K months is by having a flagship offer.

A flagship offer is what you’re known for, or what you’re becoming known for if you're still in the very early stages of your business. 

The big mistake that I see so many online course creators making when trying to grow and scale their business is that they have too many offers. Their mindset is that the more offers that they have, the more money they’re going to make. I want to flip that and tell you why I believe that the fewer offers you have, the more money you’ll make and the faster you’ll grow. 

What I see happen all the time is that when a course doesn’t sell well, the course creator decides that nobody wants their program and they say “hey, maybe I should create a membership instead.” This just leads to more and more offers, but doesn’t address the root of the problem. So let’s address it together today. 

If you’re interested in what we’re talking about today, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth like we've been talking about in today's episode, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group

Links & Resources Mentioned in this Episode:

How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose

Full show notes are available at www.rickmulready.com/425 

Sep 16, 2020

Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be?

This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team.  And it’s not just about bringing people onto your team and into your business.  It’s really about having an optimized team. We’ll get into exactly what that means in the episode. 

In the past several episodes I've talked about how in order to become the optimized CEO of your business, there are three areas that you've got to be focusing on: optimized sales, optimized mind, and optimized time. That third pillar is what we're really going to dive into today.

Optimized time means that you are planning and leveraging your time effectively so that you're hitting your revenue and impact goals within the amount of time that you want to work each week. A huge part of optimizing your time is having an effective and optimized team...because if you truly want to create a business with impact, you cannot do it yourself.

Today I want to take you through my thought process behind building an optimized team and how to prepare for your first hire. 

On Today’s Show You’ll Learn: 

  • The value of having the mindset of a CEO
  • How to be strategic when considering what roles to hire for
  • Why you should be thinking about hiring before you think you need it 
  • You should be hiring for the business that you want to create down the road
  • The importance of hiring people who align with your values and your vision
  • How to audit your time 
  • Why you should have documented systems and processes in place for the tasks that you want to hire out 
  • The benefits of having a 90-day trial period for new hires 

Building an optimized team can create more freedom and leverage for you in your business. If you plan for your first hire efficiently, you will ultimately save time and make more money. 

If what we’re talking about resonates with you, I want to invite you to join my brand new Optimized CEO Community Facebook group. 

As the saying goes, you're the average of the five people that you surround yourself with. I hear all the time how lonely it can be sitting behind your laptop, running an online business and that’s why I want you to have a community of other amazing online course creators, membership creators, and online coaches to connect with. 

In this group, you will find other entrepreneurs working to optimize and get unstuck in their business on their way to six or seven figures. If this sounds like you, be sure to join us at www.rickmulready.com/group

Full show notes available at www.rickmulready.com/424 

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