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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 3
Sep 11, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Are you tired of running Facebook and Instagram ads and not seeing the results you want? The solution might be simpler than you think. 

Today we're talking about Facebook and Instagram ads and how you can use them to double your next launch. But here's the thing. I'm not going to be sharing some secret tactic or strategy. What I am going to be sharing with you in this episode is what holds most people back from seeing success with their ads.

And what is it? Confidence. 

I see this time and time again. People who double their launches have the confidence to spend money on their Facebook and IG ads.

On today’s show, I am breaking down how to create confidence in running ads. This is going to be helpful for you whether if you've been running ads for a while and haven’t seen the results you want from them or you haven’t run them at all. 

Have you heard about my new Facebook community? The Optimized CEO Community is filled with other online course creators who are working to optimize and get unstunk in their business.  Join at www.rickmulready.com/group


Full show notes are available at www.rickmulready.com/423 

Sep 9, 2020

Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one. 

I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more purposeful, and more impactful.  Travis decided to start an online business and founded a program called the Digital Missionary Academy.   He is also the host of the Practical Christian Podcast. 

I asked Travis to join me on the podcast today so he could share his journey as he’s built his business, because I think it’s one that many can relate to. Travis dreamed of leaving his day job job and creating an online business, but in the first year he had trouble selling his course, so he’s had to figure out how to overcome setbacks and get better and better. 

On today’s episode, you will learn how he overcame many obstacles, but most importantly,  you will learn what kept him from giving up on his dream of creating a business so that he could have deeper purpose in his life. 

On Today’s Show You’ll Learn: 

  • The importance of choosing a life that is fulfilling to you
  • How to get back up when things don’t go as planned
  • Why it’s a mistake to think you’re smarter than Facebook 
  • The value of building an email list 
  • How to get in front of the right people 
  • How you can learn from every mistake
  • Why Travis transitioned from a course to a membership 
  • How Travis overcame anxiety and panic attacks around webinars 
  • How Travis started to get some traction with his ads 
  • The importance of giving things enough time to succeed 
  • Why you have to be willing to not be profitable in order to learn how to become profitable 

Travis has learned so many hard but valuable lessons as he’s built his business, and it was a great experience to sit down and ask him all about his journey. If you’re someone who feels unfulfilled at your current 9 to 5 and dreams of a life with deeper purpose, make sure to tune in to this powerful episode. 

When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” If this sounds familiar (I know it does to me) I want you to know that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” It can be hard to answer that question for yourself because you're too close to your own business, and that’s where I want to help. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Facebook group who are getting unstuck in their business. This is my brand new, totally free Facebook community. I am so excited about it, and you can join us right now. Go to www.rickmulready.com/group. We'll see you there. 

 

Links & Resources Mentioned in this Episode:

www.digitalmissionaryacademy.com

The Practical Christian Podcast

Full show notes available at www.rickmulready.com/422 

Sep 4, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you want to grow your business more quickly and attract your ideal client? 

In today's episode, I want to help you uncover a basic marketing blind spot that so many people have in their businesses, and that I had for a long time too. Whether you’re early on in your business and you're just trying to get traction or you have a successful business and you're trying to scale to seven figures, this is going to be relevant for you. 

The marketing blind spot that I want to talk to you about is getting clarity on three things. Who you serve, what problem you solve for them, and how you solve that problem. 

This is something that I want you to always be thinking about refining. Consistently asking these three questions and getting answers to them is going to help you grow and scale your business more quickly, attract the type of audience that you want to be serving, and scale your business for a bigger impact.

For those of you who are struggling with these questions, I have rebuilt my Foundations course for you. Foundations 2.0 is for online course creators who are feeling stuck in their business and trying to figure out how to get to $5,000 a month in revenue. This program is going to be your go-to resource for step by step curriculum, coaching and accountability.  It will help remove the guesswork of creating consistent revenue in your business. If you want to be the first to know when the all-new Foundations 2.0 opens up and to get access to special bonuses along the way, then I want to invite you to get on the waitlist at www.rickmulready.com/waitlist.  

Full show notes are available at www.rickmulready.com/421 

Sep 2, 2020

Could your business be running more efficiently? Could you be spending your time more productively?

This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s Neill. 

We’re getting into how to be more productive and effective in your business. We talk about the funnel that Neill uses to get people into her group coaching program and how it has evolved. She is sharing a key discovery she has made as she's been evolving her funnel over the past several months. She's going to break down what she’s seen and how she used that data to improve the quality of the people that she attracts to her sales calls. We also talk about why she started a podcast and how podcasting can add value to your business. 

Neill Williams is a certified Master Life and Productivity Coach through The Life Coach School.  She coaches busy, overwhelmed entrepreneurs to unbusy their lives by reducing their work weeks and get more done so they can enjoy the freedom of the entrepreneurial lifestyle. She is the creator of the Unbusy Your Life Podcast where, each week, she teaches scheduling tips, tools, and strategies as well as mindset hacks to get more done in less time.  Her group coaching program, The Productive and Peaceful Life teaches how to create your dream schedule, only work the number of hours you want, and build a work-life balance that you can navigate with ease. 

Neill's business has exploded since the last time she was on the podcast, so I am excited for you to join us to hear all about Neill’s journey to six figures over the last twelve months. 

On Today’s Show You’ll Learn: 

  • Why you shouldn’t focus on the time you're spending, but on what you're creating within that time
  • How to be intentional about scheduling time 
  • How to make offers more efficiently 
  • The ways that Neill’s webinar funnel has evolved 
  • The process of creating a webinar that attracts the right people 
  • Why you should be paying attention to patterns 
  • The importance of quality leads over the quantity of leads 
  • The benefits of podcasting 

 

Funnels are just one of the many ways that you can make your business more efficient. 

If you’re interested in learning more about optimizing your time and business, I encourage you to check out my newly rebuilt Foundations 2.0 Program. I’ve created this program to remove the guesswork of creating consistent $5,000 months in your online course business through personalized training, coaching and accountability. If you want to be the first to know when the program opens up, go to www.rickmulready.com/waitlist

 

Full show notes available at www.rickmulready.com/420 

Aug 28, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you like to set safe goals? The ones you know you can meet? What would happen if you started setting your goals higher and higher? 

Today I want to talk about taking a different approach to goal setting, and here’s why. 

When it comes to goal setting, what I find from a lot of people (and I've done this myself) is we don't set big enough goals for fear of what it means about us if we don't hit them. Well, what if you cared less about hitting the goal, and more about the growth you would experience while you were trying to hit it? 

Join me as we talk about why we’re scared to set big goals, breaking through the glass ceiling, and how real growth happens. Hopefully, by the end of the episode, you’ll be thinking differently about goals.

Full show notes are available at www.rickmulready.com/419 

Aug 26, 2020

Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right?

On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so that you can grow your business faster than I did!

In this episode, we’re going to use the example of a three-legged stool to describe the success of your business. If one of the stool’s three legs breaks, the stool will no longer function. There are three pillars to a successful business, and if any one of them isn’t in place, guess what? The business will no longer function. 

If you want to find out what those three pillars are and what role they play in a successful business, be sure to tune in! 

On Today’s Show You’ll Learn: 

  • Why most online course creators stay stuck in their business 
  • The secret to getting out of being stuck
  • The definition of the word optimize 
  • The three pillars of the optimized CEO method
  • The importance of being clear on the promise you are offering 
  • The four Ps of your offer 
  • How to build your business around your life and not the other way around

If you think the stuck entrepreneur that we’ve talked about today sounds like you, but you want to become the optimized CEO, the new Foundations 2.0 program can make that happen. This is the program that's going to take the guesswork out of creating consistent $5,000 months in your online business with a step-by-step curriculum and personal coaching and accountability.

If you want to be the first to know when the all new Foundations 2.0 opens up and get access to special bonuses, then be sure to jump on the waitlist at www.rickmulready.com/waitlist

Links & Resources Mentioned in this Episode:

www.rickmulready.com/waitlist

Full show notes available at www.rickmulready.com/418 

Aug 21, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Whether you're new to the online business game or maybe you've been doing this a while, I want to talk to you about choosing what kind of launch you're going to use in your business. 

Here's a newsflash for you: there's no one “right” way to launch. Honestly, there are all kinds of different ways to launch. It's about you choosing what lights you up, what aligns with what you want to do, and what you enjoy doing, as well as what type of launch you think that your audience would most appreciate. The real magic comes from combining those two things. 

So today we’re talking about choosing a launch and giving you some different options for where you might be in your business and what type of offer you might be selling. 

And you won’t be surprised to hear, we're also going to be talking about the mindset around launching. I know. Mindset? On this podcast? Shocking. 

If you're ready to figure out the “right” kind of launch for you, let’s dive in.

Full show notes are available at www.rickmulready.com/417 

Aug 19, 2020

Do you ever wish there were more hours in the day? How would you grow your personal brand if there were? 

Rory Vaden is here to share his secret to multiplying time. That’s right, creating more time for you and your business. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on the podcast: mindset. 

Rory is the best-selling author of Procrastinate on Purpose and Take the Stairs. He’s a professional speaker who’s TED Talk, How to Multiply Time, has been viewed millions of times. He's the co-founder of the Brand Builders Group where he helps entrepreneurs become influential leaders through developing their messaging, voice positioning, etc. They work with everybody from those just starting out to those who are already more accomplished. He successfully grew his previous business to eight figures before he sold it.

We’re talking about the key to growing your business super quickly, the best piece of personal branding advice he's ever received, and how to use frameworks in your business and use them to stand out more profoundly in your niche. He’s sharing the question that you can ask yourself in order to be a better thought leader in your space and for your business, how to multiply your time in your business and in your life, and what the 30 X rule is and how it relates to hiring for your team. Trust me, by the end of the episode, it will all make complete sense.

On Today’s Show You’ll Learn: 

  • The number one reason why most businesses fail 
  • The value of becoming known for one thing 
  • Why you should be able to answer the question “what problem do you solve?” in one word
  • The best piece of personal branding advice he’s ever received 
  • What you can do to get clarity on what you offer 
  • The value of visuals 
  • What goes into growing your reputation
  • How to multiply time 

If you want to learn more about what we’ve been talking about in today’s episode, you can schedule a free call with the Brand Builders Group at www.freebrandcall.com/aoob.

I also want to remind you about our brand new program launching in October, Foundations 2.0. If you’re an online expert and you’re ready to get to consistent $5K months, this program is for you. If you don’t want to miss any of the bonus material on the build-up to the launch, you can join the waitlist right now at www.rickmulready.com/waitlist

Links & Resources Mentioned in this Episode:

www.rickmulready.com/waitlist 

Full show notes available at www.rickmulready.com/416

Aug 17, 2020

Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience but gets them to take action. 

We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business. 

If you follow and implement Brandon’s tactical advice on how to create powerful content, it will change your business. He offers solutions to common issues that exist and shares how to create the most powerful content that you’ve ever created in your business. 

Brandon has a 6-part video series that released earlier this year and it was so successful that he is running it again. So if you missed it last time, I want to encourage you to sign up. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

Links & Resources Mentioned in this Episode:

https://rickmulready.com/4x

https://www.instagram.com/rickmulready/

Full show notes available at rickmulready.com/encore-create-powerful-content

Aug 14, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

In this episode, we are talking about the one thing that allowed me to shift my mindset.  It’s the idea of playing your business like you’ve already achieved your goal.  And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO. 

Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after.

When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making.  You’ll be more efficient with your time and more strategic, all of which contribute to your success

I encourage you to think about what it would be like if you ran your business like success was inevitable? What actions would you take? What would you do? Is this something you already do?  I would love for you to reach out to me on Instagram @rickmulready and let me know.  I love hearing from my listeners! 

 

Did you catch episode 412 of the podcast?  I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages.  This is perfect for you if you are doing webinars, video series, or live trainings. 

In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide.  And when they are blown away, they will be excited to buy from you!

He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead.  If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss.  Sign up at www.rickmulready.com/webinarsales

Full show notes are available at www.rickmulready.com/415

Aug 12, 2020

A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case! 

My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome.  Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course. 

Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today. 

Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine. 

On Today’s Show You’ll Learn: 

  • How a practicing OB-GYN has found the time to build an online business 
  • Why Dr. Rankins decided to grow a business on top of practicing medicine
  • Why it’s ok to earn money from serving others
  • Ways to protect your time by outsourcing tasks in your business 
  • Steps Dr. Rankins took to overcome imposter syndrome
  • How Dr. Rankins uses video in her online business 
  • When to reinvest in your business to grow further 
  • Advice for people who are afraid to use video in their business 

Full show notes available at www.rickmulready.com/414

Aug 7, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads.   

Mistake 1: Not understanding your target audience 

Mistake 2: Waiting for your launch to test 

Mistake 3: Not leveraging the different ad types that Facebook offers

Mistake 4: Jumping right into CBO

Tune in as I break down these mistakes.   I hope you listen, learn, and go take action so you can see the results from your action.  

If you didn’t tune in to my last episode yet, I encourage you to check it out.  I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages.  This is perfect for you if you are doing webinars, video series, or live trainings. 

In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide.  And when they are blown away, they will be excited to buy from you!

He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead.  If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss.  You can sign up at www.rickmulready.com/webinarsales

Full show notes are available at www.rickmulready.com/413

Aug 5, 2020

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? 

Maybe you have been wondering if webinars are dead... and my answer is absolutely not!  I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars. 

My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively. 

Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy® which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids.

On today’s show we will be breaking open the misconceptions that so many people have around webinars and the fears and insecurities people have about selling.   You will learn what you need to do to have a webinar presentation that gets people to take action…. i.e. to make sales! 

We’re talking about life during the pandemic, the difference between speaking to sell and speaking to educate, your purpose as a salesperson, and so much more. 

On Today’s Show You’ll Learn: 

  • The value of speaking confidently
  • A successful process of figuring out how to communicate what you do 
  • How niching down can take you to new levels 
  • A framework that will take you from uncertainty to specific action 
  • The impact of speaking to sell vs speaking to educate 
  • The purpose of a signature story 
  • Your goal when making a sale 
  • The enemy of a highly converting webinar 
  • Why selling is the doorway to serving 

One of my biggest takeaways from this episode was that selling is the doorway to serving. A lot of us can feel guilty about charging money to help people, but when you really take the time to think about it, income for your business is what enables you to serve them. I think that is really powerful. 

Don’t forget to check out Colin’s video series launching on August 13th  “How to Speak and Sell From Virtual Stages”.  You can find the link to register at www.rickmulready.com/webinarsales

Full show notes available at www.rickmulready.com/412 

Jul 31, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In this quick tip episode, we are talking about something I see so often in the online space.  People being stuck in indecision fatigue.  I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide.  

Many people often wait for other people’s approval and that is exactly what is holding them back.  We are not making a decision because we think that if we make a decision, it’s going to be the wrong one.  

Over the years I have learned that if you want to be an effective, optimized CEO, you must be decisive.  You make decisions and live with the results of those decisions.  If they work out, great!  Do more of that! If something doesn’t work, figure out why and try something new. 

Tune in to figure out why this might be the reason you are not making the strides you want to in your business.  Stop asking other people what their thoughts are.  Make a decision, get it out there and see what the response is. 

Be decisive.  This is one of the key characteristics of an optimized CEO.  If you are ready to optimize your business for seven figures I invite you to check out my newly up-leveled Accelerator coaching program.  This program is for coaches, course creators, and online experts who are feeling overwhelmed and are unsure of what steps to take in their business. 

What you think is keeping you stuck and keeping you from growing your business is not actually the problem.  You must optimize your mind, your sales, your time, and how you look at generating revenue.  If you are ready to think differently and think bigger about your business, head to www.rickmulrady.com/accelerator to find out more. 

Full show notes are available at www.rickmulready.com/411

Jul 29, 2020

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? 

Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. 

Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. 

Not only is Jason sharing his number one secret for selling his membership, he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. 

 

On Today’s Show You’ll Learn: 

  • How Jason’s membership has evolved 
  • What the creation of a new offer looks like 
  • The importance of charging what you’re worth
  • What makes investments empowering 
  • Why you need to be listening to your customers
  • How to resonate with the people that you want to attract
  • Why Jason decided to stop offering refunds 
  • Ways to prevent resenting your business 
  • Jason’s number one secret for selling his membership  
  • The value of having work-life balance 

 

It’s so great to see the success of Jason’s business and what that has done for him and his family. It never ceases to amaze me how much freedom the online world can bring to anyone who’s willing to put in the work. 

If you, like Jason, are an online course creator, online coach, or you have a membership program and you're ready to optimize your business towards seven figures, but you're not sure what you should be doing to get there, I want to invite you to apply for my all new accelerator coaching program. This program will help you to think and act like an optimized CEO. To hear more or apply, go to  www.rickmulready.com/accelerator.

Full show notes available at www.rickmulready.com/410

Jul 24, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Let me ask you a question: what does integrity mean to you?

Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? 

Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore.

If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea. 

Jul 22, 2020

Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that?

We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. 

Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business. 

On Today’s Show You’ll Learn: 

  • How you can be in control of your job security 
  • Why a shift in mindset can change everything 
  • The importance of learning and moving on from your “failures”
  • The value of recognizing when something isn’t sustainable 
  • How to make your live webinars as successful as possible 
  • How Kerry improved a live webinar in just five hours 
  • The power of confidence 
  • What it looks like to transition a live webinar launch to evergreen 
  • The importance of looking at your numbers to make decisions about your business 
  • Why investing in yourself is a game-changer 

I love hearing from accelerator students and learning about the amazing things they are doing in their businesses. I am amazed how quickly Kerry learns and grows. It took me years to learn what he’s mastered in just a few months. 

If you are an online course creator or coach and you're averaging at least $5K a month in your online business, but now you’re feeling stuck and unsure what to do next, then I want to invite you to apply for my accelerator coaching program. 

Accelerator is a 12-month coaching program for online experts who want to take the guesswork out of optimizing and accelerating the growth of their online business. To learn more or to apply, go to www.rickmulready.com/accelerator.

Jul 17, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. 

I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! 

If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! 

 

If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the problem. You need the tools to make the transition from stuck online entrepreneur to an Optimized CEO. To find out more go to www.rickmulready.com/accelerator.

Full show notes for this episode can be found at www.rickmulready.com/407

 

Jul 15, 2020

Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start. 

 

My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. 

 

Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days.

 

On Today’s Show You’ll Learn About: 

 

  • Who LinkedIn is for and not for
  • Why LinkedIn is the perfect platform for promoting high-ticket offers
  • The three most important elements of your LinkedIn profile
  • How LinkedIn has evolved over the years 
  • Why the LinkedIn community respects marketers
  • How creating consistent content on LinkedIn sets you apart
  • The best type of content to create to get views
  • Why “playing by the rules” on LinkedIn is important

 

As Chase shows us in this episode, most people still think of LinkedIn as just a resume platform. With a straightforward strategy, you can position yourself as the authority in your industry with your LinkedIn content. 

 

I hope after you listen to this episode, you will feel compelled to develop a strategy and up your LinkedIn game for your online business. 



Full show notes available at www.rickmulready.com/406

 

Jul 10, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?

In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way. 

Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue than overcomplicating, it’s also going to make your own life easier! 

If you’re trying to juggle multiple offers and just not getting the results you want, tune in to this quick tip episode and find out how to get things running the way you want!

And, if you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

Jul 8, 2020

I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business! 

 

Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all!

 

If you like to learn by example, this episode is the PERFECT learning opportunity for you! 



On Today’s Show You’ll Learn: 

  • Where my business has come from, where it is now, and where it's going
  • How my idea of success has changed since starting out 
  • The importance of being clear on your deeper purpose 
  • How an internalized lack, limited, and scarcity mindset can affect you as an entrepreneur 
  • How your mindset around money creates lifelong habits and attitudes in your kids
  • Why I have a small team
  • The three units that I break my business into 
  • The five core values that my team revolves around
  • The importance of defining your values
  • The value of success and accountability coaches 
  • The difference between the Foundations program and the Accelerator program

 

This episode has been a great opportunity for me to reflect on what I’ve learned as an entrepreneur, and I hope it has provided some insight into your own, no matter how far along your journey you are. 

 

If you want to join the waitlist for the brand new Foundations program that I am so excited about, go to www.rickmulready.com/waitlist

 

If you want to apply for the Accelerator program, go to www.rickmulready.com/accelerator.

 

And If you want to apply for a position on my team, go to www.rickmulready.com/apply. We’d love to hear from you! 

 

Full show notes available at www.rickmulready.com/404 

Jul 3, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

 

Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! 

 

When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet! 

 

In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you. 

 

If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!

 

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Jul 1, 2020

Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? Imagine how free you would feel if those thoughts weren’t holding you back.

 

Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve.

 

Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast.

 

Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. I asked her to join me today to share her journey from making money as a side hustle to going full time with her business, and the struggles that she's faced along the way. From mindset blocks to moving beyond referrals and creating a predictable stream of leads in sales.

 

On Today’s Show You’ll Learn:

  • How Melissa transitioned from teaching to starting an online course
  • How to stop asking for permission
  • Why you should take time to reflect on where you’ve been
  • The problem with trying to please everyone, and how to stop
  • How changing your mindset will grow your business
  • Why simplifying your offers will attract more business
  • The importance of thinking about your thinking
  • How Melissa overcame fear around using Facebook and Instagram ads
  • How hiring help can prepare you to handle growth

 

If you’re ready to stop asking for permission and break down those mindset blocks, this is the episode for you! It’s time to stop trying to prove yourself, and start scaling the business you really want!

 

If you're an online expert like Melissa, and you'd like my help taking your online business to the next level, I invite you to apply for my new monthly accelerator coaching and mastermind program. If you're an online expert who has already achieved a certain level of success, but you’re not sure how to get to the next level, what you don’t need is another course or more books to read. You need a cohesive growth strategy, coaching, support, accountability and community. Apply now for my monthly accelerator program at www.rickmulready.com/accelerator.

Full show notes available at www.rickmulready.com/402

 

Jun 26, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. The key is to simplify. You really want your business to be focused on one primary offer.

 We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Jun 24, 2020

If you’ve been wanting to get to know me a little better behind the scenes, now is the time!

Today we’re celebrating our 400th episode by having my wife, Amy on the show.  Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes.  Pretty crazy!

We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team.

This is the first episode Amy and I have ever done together and I will admit, I was nervous.  We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business.  I talk about one of the deepest points in my life and it’s a story I have never shared publicly before.  

On today’s episode, you will get a peek into what a “typical” day looks like in the Mulready household.  We talk about our relationship and how we have navigated sharing an at-home workspace, how we separate our work from our personal life, and how becoming new parents affected all of that.

On Today’s Show You’ll Learn:

  • The story of how I met my wife and what our first impressions of each other were
  • Some of our favorite memories and places to travel together
  • How we try to create work-life balance
  • What a typical day/week looks like for me
  • The hardest thing about switching from a corporate job into entrepreneurship
  • How long it took for me to feel like I’d “made it”
  • How struggles with anxiety and depression have affected both of us
  • The one thing I would change in my business journey if I could go back in time
  • The single most impactful mindset shift that I made in the way I relate to success in business
  • How to be a new dad and run a business

Be sure to tune in to today’s special episode!

Full show notes available at www.rickmulready.com/400

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