Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2020
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 4
Jan 31, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to reveal how to get over the fear of being on camera!

Also I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me. To take part all you have to do is post your daily video on Instagram Stories, tag me (@rickmulready) and use the hashtag #MulreadyVideoChallenge. I’ll be choosing a winner at random at the end of February to win an awesome prize, and everyone taking part in this challenge is sure to greatly improve their video presentation skills – while having fun!

Let’s jump into it...

Links & Resources Mentioned:

http://instagram.com/rickmulready

 

 

Jan 29, 2020

For today’s show I decided to reach back in the archives and share an encore of an episode from 2017, with my good friend Jasmine Star.  

Jasmine is a marketing strategist and branding expert, and in this episode she shared a case study and gave us the 3 components of a Facebook Video Ad that had been giving her the best results for her online business.  

Even though this conversation was recorded almost 3 years ago and newer apps and tools have come out since then, the concepts Jasmine talks about are still very much relevant today.  

This episode today goes along well with a series I have coming soon, where I’ll be looking at how to create content that not only resonates with your audience and attracts them to you, but gets them to take action!  

I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me. To take part all you have to do is post your daily video on Instagram Stories, tag me (@rickmulready) and use the hashtag #MulreadyVideoChallenge. I’ll be choosing a winner at random at the end of February to win an awesome prize, and everyone taking part in this challenge is sure to greatly improve their video presentation skills – while having fun!  

 On the Show Today You’ll Learn: 

  • How (and why) Jasmine always approaches her ads with the creation process in mind  
     
  • What she considers to be the “holy grail” of an ad  
     
  • Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment 
     
  • How she personally responds to each comment she receives on social media – and why she’s really doing this  
     
  • What to consider when trying to decide on the production quality of video to use  
     
  • How you can use topics being discussed in other niches to customize your own ad content  

 As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey, because it’s when she did get highly strategic and focused that things really took off for her with her business. 

Jan 24, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to talk about how you can create an awesome customer experience!

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

http://instagram.com/rickmulready

http://rickmulready.com/convertkit

https://www.bonjoro.com/

https://bombbomb.com/

https://shopboxfox.com/

https://kajabi.com/

Jan 22, 2020

For today’s show I wanted to do something a bit different and take you behind the scenes of a hot seat that one of my Accelerator Mastermind members did during our recent live retreat in San Diego. She won’t be appearing on this episode with me, but you’ll be hearing a breakdown of what was covered during the hot seat, along my recommendations and key takeaways for her.

Lisa Richey is the founder of Manners To Go, which teaches children the proper manners and etiquette they need to succeed in life. Lisa current offers a curriculum for teachers and schools, as well as a certification program.

At this time the certification and licensing side of her business is doing really well, so she wanted to focus her hot seat on the education side of things. We helped Lisa map out a strategy for the next quarter to really get the ball rolling by building her email list and generating more sales of her curriculum bundles.

As you’ll hear in this episode, Lisa walked away from the hot seat with a very detailed strategy, and a step-by-step process for what she needs to focus on over the next 90 days, and beyond. This is really a discussion about what you should (and shouldn’t) be spending your valuable time on, along with practical strategies that you too can use for your next launch!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • Lisa’s past experiences running ads and a common mistake she made that affected her results

  • What to make sure of when you’re defining your target audiences

  • How to start growing your email list, and the three things to remember when creating your lead magnet

  • A strategy I recommend she use for running her Facebook and Instagram ads, and why I believe Pinterest needs to be part of her organic and paid strategy

  • How a solid strategy using video can do more than just help Lisa gain awareness

  • Why launching with a live webinar, and optimizing it first, is important to do before even considering moving to an evergreen one

  • A launch checklist that you can use for your next launch, plus what to focus on and what can be left until later in the process

  • The most important emails to focus on (and this may surprise you…)
Jan 17, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to talk all about your Facebook/IG Ads ONE Thing…

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/targetingworkshop

The ONE Thing by Gary W. Keller and Jay Papasan

https://rickmulready.com/improving-your-facebook-ad-targeting/

https://rickmulready.com/quick-tip-waityou-are-targeting-these-lookalike-audiences-right/

https://rickmulready.com/facebook-ads-targeting/

 

Jan 15, 2020

Today I want to dive into a topic that I think is such a critical piece of growing an online business. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Podcasting is still very much in its infancy, but it’s ready to explode, and I’ll share the stats in this episode to back this up…

So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand.

Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!

The people I’ve asked on are super successful online business owners, and you just may recognize the names in this All-Star lineup. You’re going to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

 

On the Show Today You’ll Learn:

 

  • What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach out

  • One of the best pitches, word for word, that I’ve even gotten from a prospective guest

  • How case studies can be effectively used and the ways I’ve implemented them

  • An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receive

  • Other incredible insights from the top online business owners in the industry!

Jan 10, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m revealing why your target audience is everything when it comes to ads.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/adtargetingworkshop

 

Jan 8, 2020

Today’s guest recently posted in the Foundations Facebook Group about the success she was having with her Facebook ads, and I knew that I had to feature her here on the podcast. Kate Dillon is in a very niche market (in fact, she’s known as the “Girl Who Sells Race Car Parts") and she has an e-commerce business that will break 7-figures this year. What we really cover in this episode though is her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she really got intentional with her Facebook ads marketing (and stopped just boosting posts)!

She admits that at first, Ads Manager was “freaky and scary”, but Kate has done an amazing job running her ads to increase the number of people on her webinars, sales, as well building her list, and you’ll hear how she’s done it.

Kate uses a ton of videos in her business, and she is effective at using Facebook Groups in her overall marketing strategy, among other things. You’ll really want to listen for how she knows her target audience so well. It’s this knowledge that drives all of Kate’s messaging and marketing to an audience that isn’t used to purchasing online course offerings and trainings.

I can’t wait to see how Kate progresses this year, and I got so much insight from what she had to say in this conversation. There is so much good stuff she shares here that you can start using in your own online business too!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Kate got into the race car business, after getting her degree in interior decorating and working in architecture for 7 years

  • What really opened her eyes to the amazing opportunities available in the online space

  • The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business

  • What the process of launching her first course looked like, and why she says that creating it was the “easy part”

  • The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one

  • All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate
  • What to consider when determining what audiences to target and messages to use with them, plus the challenges Kate faced in her marketing to her own niche

  • How Kate is continuing to build her email list in order to achieve even more success this year

 

Jan 3, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing the FASTEST way to grow your online business.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

https://rickmulready.com/livestream-launch-formula/  

Dec 23, 2019

This has been a massive year of growth for the podcast, and I first want to thank you for this! I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity!

In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for.

As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • What’s happening to the prices of ads, and why you should still continue to be investing in them (no matter what!)

  • The reasons that we need to have a “mobile first mentality”, especially with Instagram Ads

  • Ways to be using live video in your advertising, and one area that presents a huge opportunity for advertisers next year

  • What you need to be aware of in terms of Campaign Budget Optimization in Q1 of the new year

  • Why I think that Instagram will continue to become more important from an advertising perspective, plus what we’ve been seeing from our Instagram placements

  • How an increased focus on your messaging will help you reach your target audience more effectively, why simplification is key for your ad campaigns, and more!
Dec 20, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to share the 7 areas of your business to focus on in 2020.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

https://rickmulready.com/brandon-lucero-thought-reversal/

https://rickmulready.com/30k-a-month-ashley-shaw/

 

Dec 18, 2019

Today we’re going to continue with the productivity theme on the podcast, and if you missed the bonus episode from this past Monday with Neill Williams, you’re going to want to check that one out too! In this episode my good friend Craig Ballantyne is rejoining me (now as a guest for the third time!), to talk about his latest book called The Perfect Week Formula.

Craig is an expert in productivity for entrepreneurs, and he was one of my original mentors (and continues to be) since I started in the online space. His books and content have helped me so much over the years, and I know they can do the same for you too.

In this episode Craig reveals what it means to have a “perfect week”, what to really focus on to get more done, and the way you can leave a lasting legacy with the work that you do.

He shares his brilliant “Billionaire Time Matrix” concept, along with the four questions that can save you 10 hours a week – and who wouldn’t want to have that?

Craig talks about how top performers end their days to guarantee success, and he shares his “Blackout Game” that I had never heard of before. This is a challenge and system that as an entrepreneur, you’re going to want to see if you can implement it!

This was a wide-ranging conversation that covered a lot, and what I like about Craig is that he always gives strategies and tactics that you can use right way. This conversation is no exception, because the stuff Craig reveals in this episode can change your life very, very quickly!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Craig now says that his first book, The Perfect Day Formula, was the “wrong book” to write

  • The reasons that readers are liking his new book the most out of all the ones that he’s written

  • Some rituals and routines that can lead to you being more present with the people you love

  • What are “non-negotiables” and how to honor them in your own life

  • The ways that just 15 minutes can make all the difference for you

  • How the book writing process for Craig’s latest book differed from his earlier ones, and what he did this time to make it dramatically easier and quicker to publish

  • What happened to his life when he started applying what he calls the “Billionaire Time Matrix”

  • The 3 foundational habits of a perfect week, why he created the “Blackout Game”, and much more!
Dec 16, 2019

Are you looking to accomplish more and see bigger results in your personal life and business, but in less time? This is something that I’ve really been working on since the birth of my daughter, which is why I was looking forward to bringing Neill Williams on to the podcast to talk about how it can actually be done. Neill is “The Feel Better Coach” and a member of my Accelerator Mastermind, and she recently presented some amazing strategies and tips to the rest of the group at our recent retreat, which you’ll hear in this episode.

Neil is a certified life coach, mom and wife, and in addition to building her business she still is an employee in the corporate world. Neill is a high-achieving person, but was finding it hard to get all the things she needed to do done. She did eventually figure out the way to get the life she wanted, while taking care of herself in the process, and what she talks about here is a real eye-opener.

In this episode Neill reveals what her life looks like now, including what she does to build a successful in business by only working 3 days a week (and getting more done in 25 to 30 hours than she had previously done in 50 to 60)!

There was a mindset shift that was needed, and today Neill shares what this was, as well as the complete system she uses to crush each week and month. You’ll hear that we really don’t have to be working 18-hour days as entrepreneurs, and our schedules don’t have to be jammed packed with things to do every day. Also, it’s not hard work and hustle that will generate the results you want to see.

I had a Google doc open while Neill and I were having this conversation, and I took down so much good stuff during it. So are you ready to get intentional about your life and see what happens when you do? Let’s do it!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The questions that Neill asks herself to determine what are the real priorities in her life

  • How she came to the realization that it was ok to make herself a top priority

  • What to do if you’re not sure where to spend your time each day

  • Why you’ll want to be curious and experiment, plus the importance of being 100% focused (without distractions)

  • Why more structure will actually give you more freedom, despite this concept sounding counterintuitive

  • The way Neill schedules white space into her calendar and how a change in environment can supercharge your creativity and productivity

  • What’s holding people back from making the necessary changes and why it is possible to still create results with lower vibrational energy
Dec 13, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m giving you the pros & cons of boosting posts.

Let’s jump into it...

Links & Resources Mentioned:

https://www.rickmulready.com/training

 

Dec 11, 2019

Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life.

In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization.

Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients.

You’ll hear what led Ashley to create her Fitness Leader Institute online platform, and how she launched her very first $49 course. She talks about how she realized she was waiting on the sidelines at the start of last year, and the shifts in both her business model and mindset that allowed her to go “pro” as she now offers a muti-tiered membership to her customers.

Along the way Ashley has recognized the opportunities available to her, and her business has constantly progressed to a point at which she is now generating her goal of almost $30,000 revenue each month. She’s achieved her goal of scaling her business while actually working less, and she and her husband recently were even able to travel for 6 whole weeks while Ashley only had to work about an hour each day.

I’m so proud of what Ashley has achieved so far, and I know that she’s just getting started. There are so many good lessons you can take from her story if you keep an open mind, continue to try new things and most of all, just take action!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Ashley defines “social sellers”, and the ways she started providing them services for content creation and online marketing

  • What her business looked like at the start of 2019 and why she decided to move to a membership model in the Spring of this year

  • The way she introduced higher tiers of her membership and what she’s done to sell it while building her email list and audience

  • The changes Ashley has seen since joining Accelerator this past July and how she realized that success wasn’t about just doing “more stuff”

  • How she’s using video to build her audience and email list, and what happened when she began emailing that list on a regular basis

  • What her team looks like now and what she’s doing to continue scaling her business - while working less!
Dec 6, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m explaining why you are responsible TO your students, not FOR them.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

Dec 4, 2019

My guest today is my good friend Greg Hickman, who is the founder and CEO of System.ly. Their mission is to enable and support entrepreneurs to amplify their best so they can spend their time on the things that matter most. Why I really wanted to have Greg on the show today is because a couple months ago he posted something on his Facebook page that really caught my eye, and it’s something that I’ve felt and experienced in the recent past.

Today you’ll hear me read Greg’s entire post, and what he said is something that doesn’t get talked about enough. This is a wide-ranging conversation on what it’s really like to build and grow an online business, and we reveal it all in this episode.

We talk about things like why’s it’s actually ok to feel overwhelmed, and how the problems and challenges that you face in business won’t magically disappear as you grow your business.

Greg shares what happens when you let someone else’s definition of a “successful” business guide your actions, and how you don’t always need to be climbing a mountain and playing the comparison game with others.

This conversation is one that might happen over coffee, or behind closed doors, but not openly on a podcast. We both share our experiences and I think it’s going to provide a lot of value to listeners, which is why I wanted to bring this episode to you today.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What Greg’s evolution as an entrepreneur has looked like to date, and why you can pivot after being known for one thing for so long

  • The fears and hesitations that he faced with his pivot, plus what told him he was on the right path after he made it

  • Why it’s so important to define and strive for your own version of success, not someone else’s

  • The reasons he broke and remodeled his business, and the important lessons he learned from this process

  • The power of keeping your business simple versus complex

  • Why Greg feels that it’s not possible to focus on profit and growth at the same time

  • Feeling overwhelmed is normal (think long-term when it comes to business)
Nov 29, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to show you how to set yourself up for a productive day.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/craig-ballantyne-instagram-selling/

https://rickmulready.com/craig-ballantyne-instagram-stories/

Nov 27, 2019

Regular listeners of the podcast will know that I’ve been on a journey to discover more about how success comes from taking an inside-out approach, which is why I’m so excited to geek out with today’s guest. My friend Dr. Shannon Irvine helps entrepreneurs train their brains to transform their businesses, and it may take listening to this episode a couple of times to really grasp what she reveals here, but trust me, it’ll be worth it.

As you’ll hear, Shannon is the ideal person to have this discussion with. As she earned her PhD, she discovered that our brains are able to change, and that we can actually hardwire new ways of thinking, acting, and being. When she dug into this internal work and combined it with the strategies she had been relying on for years, she was finally able to integrate her life and her business. She now is able to take time away to spend with her kids, increase her impact through my nonprofit, Mosaic Vision, and grow her revenue.

The best part is that it’s not that difficult to remove the mental blocks that are holding you back, and in this episode Shannon provides tactical tips and action steps you can start taking today to do this, along with access to her free daily brain priming audio series – that just takes minutes a day!

In this episode we cover self-worth, our subconscious, money beliefs and the science behind what makes someone successful, in whatever way you define success. What Shannon shares today shows that it all really comes down to the realization that we are the creators of our thoughts, and we really do have the choice to get where we want to go.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The inside-out approach that will get you off the “hustle treadmill” – for good

  • Why we shouldn’t be placing our self-worth in our businesses, and each of our experiences with this

  • How long it takes to reprogram your subconscious (the answer will probably shock you!)

  • What Shannon sees as the single biggest challenge that entrepreneurs face today, and how a simple reframe can make all the difference with it

  • The four steps to take to remove limiting beliefs

  • Fascinating examples how musicians, athletes and entrepreneurs can rewire their brains for maximum performance and success

  • How to use a bridge process, and reverse-engineering, to get from brand new entrepreneur to 7-figure earning, or wherever you want to be
Nov 22, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is asking the question, do you know how “healthy” your business is?

Let’s jump into it...

Links & Resources Mentioned:  

https://rickmulready.com/accelerator

https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/

Nov 20, 2019

Today you’re going to hear a conversation that I had with my very good friend Mel Abraham, and this might be the most important podcast interview I’ve ever done. I’ve known Mel for several years now and he’s a brilliant entrepreneur, amazing person and mentor to me on so many different levels. Not only is Mel a CPA with multiple online businesses, a best-seller author, a coach and a consultant, but he’s so much more. Although Mel is an expert in entrepreneurial finances and building wealth, in this episode he’s focusing on something that he hasn’t really talked about publicly before – how he’s beating cancer.

I recently invited Mel to speak to my Accelerator Mastermind group at our retreat in San Diego, and a few minutes before he was set to start I asked him if he would be willing to talk about everything he’s gone through recently with his health, and the lessons that he’s learned along the way.

Mel and I often discuss business and life, and one of the things that has impacted me the most is how he’s rebalanced his priorities due to the cancer diagnosis, and you’re going to hear how he’s done that today.

This is really a story about how Mel’s starting life with a clean slate, and the way he’s decided to do what makes him truly happy. I want to make sure that you (and myself), are setting our own definition of success too, just like Mel has.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Mel first realized that something wasn’t right with his health and that he needed to get checked out right away
  • His mindset after receiving the cancer diagnosis – plus how it literally changed his very existence
  • Why he and his wife put a team together, and the steps they took to fight it head on
  • The way that Mel learned it’s really ok to ask others for help and to be vulnerable
  • What he’s adding back on his plate, and the things he’s not pursuing anymore, as he liberates himself from the stresses of life and business and focuses on experiencing joy
  • Mel’s framework for creating a “wealthy” life that isn’t just abundant financially
  • The greatest business lesson he ever learned from his then 6-year old son
  • And much more!
Nov 15, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. 

Today’s quick tip is the second of a two-part series where I do a Facebook/IG ads stats deep dive.

Let’s jump into it...

Links & Resources Mentioned:  

https://rickmulready.com/facebook-ads-deep-dive/ 

http://instagram.com/rickmulready

https://rickmulready.com/facebook-attribution-window/

https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/

Nov 13, 2019

This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart open. I wanted to share part of this conversation with Amy here today, because we covered a lot of things that could not only help you launch, but also build your email list year round, lower your ad costs, and a whole lot more.

You’ll hear actual strategies that both Amy and I have used in our businesses to make the best use of this critical pre-launch phase, including some beginner and advanced strategies for you to try implementing in your own business. 

What Amy and I talk about in this episode isn’t rocket science. It’s really all about focusing on the basics when it comes to running Facebook ads and launching your new course or program. The people who are willing to be patient and that stick with these basic principles are the ones who will be rewarded in the end!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What Amy does (and her mindset) during her own pre-launch phase and the benefits of focusing on this specific time period
  • Ways to use video to create content, add value and overcome objections, plus the objective to use and what to optimize for when running ads to your video
  • What type of videos are working best for marketers as Facebook ads (and why polished and scripted isn’t always better)
  • How to use ads to build your email list and attract your ideal audience for your launch, plus why a longer pre-launch period can pay you huge dividends
  • The power of a pop-up Facebook Group during pre-launch, and what I’ve done to attract the right people into mine
  • The reasons that it helps to be consistent with your Facebook advertising at all times, and not just when you’re preparing to launch
Nov 8, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive.

Let’s jump into it...

Links & Resources Mentioned:  

https://rickmulready.com/accelerator

https://rickmulready.com/livetraining

https://rickmulready.com/facebook-attribution-window/

 

Nov 6, 2019

Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind - and it blew them away!

This exercise is really the upfront work that you need to be doing before you even open Facebook Ads Manager to set up your ads, but I still see so many people not taking the time to do this. 

What I’m talking about today has everything to do with your target audience and fully understanding them. Yes, your ideal customer avatar is important, but when it comes to running ads you need to take it a step further and learn how to effectively subsegment your ideal customer. If you’re already doing something like this in your business, or you implement what I share in this episode, let me know over on Instagram, @rickmulready!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How each group of your customers will require a different conversation (and why not changing your messaging is a lost opportunity)
  • Why you’ll want to remind each group of people of the transformation that is possible with your product or service
  • What I’d recommend doing to set these segments up in Facebook Ad Manager

  • An example of this exercise in action, in my own business!
1 « Previous 1 2 3 4 5 6 7 Next » 18