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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 4
Jun 19, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about the fear of failure.  Many people are afraid of failing, including myself.  Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. 

When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win.  What if failing is exactly what you need to do in order to grow your business more quickly? 

Growth in your business comes from trying new things and taking risks.  Some things are going to work and others won’t.  The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t.  

Are you holding yourself back because you aren’t sure how to scale your business?  Are you afraid of failure?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to an Optimized CEO.  

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to www.rickmulready.com/accelerator.

Don’t forget to reach out on Instagram @rickmulready and let me know what challenges you are setting for yourself.  I want to hear about your failures-- and hear about how your business is growing more quickly as a result.

Jun 17, 2020

So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!

Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out. 

 My special guest today is Pat Flynn.  Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world.

Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?

On Today’s Show You’ll Learn:

  •  How to 2X, 3X, or even 5X your email open and click rates
  • How waiting tables at a restaurant relates to email marketing
  • The number one question to ask your email list to ensure proper segmentation
  • The three key elements of creating a segmented email campaign
  • How to better understand and serve your audience
  • Why you should spend time analyzing patterns/trends
  • Where to start with creating your “buckets” (tags)
  • How to simplify the process of mapping out your email segmentation to avoid the overwhelm
  • When to clean up your list and re-engage your campaign

This episode is the one to listen to if you are ready to start seeing more results from your emails. People pay big money to learn this stuff, and you have the chance to learn it right here, right now, for free.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/emailmarketingmagic

www.rickmulready.com/convertkit

www.patflynn.com

Ask by Ryan Levesque 

www.rightmessage.com

Jun 12, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth.  I thought it was such a good question, so I wanted to cover this very topic here on the podcast.

The short answer: connections.  And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions.  You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return. 

Going to events is a great way to meet like-minded people.  I make it a point to go to conferences and events year after year.  Another way, which is one of my favorites, is to make connections through a mastermind.  This is a great way to go deep with a smaller group of people.  You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections.

Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years.  

Wondering how you can level up your business?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  Like we covered on today’s show, masterminds are a great way to make new connections and meet new people who share similar goals for business success. 

What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to what I like to call the Optimized CEO.  

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to rickmulready.com/accelerator.

Jun 10, 2020

Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?

In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.

Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence.

Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak.

If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.

 

On Today’s Show You’ll Learn:

  • How he set up an entire business through DMs and targeted ads
  • The process of learning how to use YouTube effectively
  • How he reached 11,000 YouTube subscribers and 26,000 Instagram followers
  • The value of recognizing when it’s time to switch niches
  • Why you need to understand your ideal avatar and their pain points
  • How to overcome burnout
  • How the accelerator program propelled his business
  • How to confront and overcome your doubts
  • Why you should outsource if you can
  • How to persist and adapt to massive change

 

Kwadwo’s story is both humbling and inspiring. I’m amazed by his resilience and determination to succeed. And succeed he has! Which just goes to show that persistence does pay off.

It’s been a privilege to work with Kwadwo in the accelerator and see how it’s changed his life. The program has been completely revamped and up-leveled since Kwadwo was a part of it, so if you want to see how it can change YOUR life, head to rickmulready.com/accelerator to learn more.

 

Links & Resources Mentioned in this Episode:

https://www.instagram.com/elementarychinese/

https://www.youtube.com/elementarychinese

May 29, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. 

I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale. 

Wondering how much you should budget during each phase?  Tune in to find out what I recommend as a general rule when it comes to setting your ad budget.  If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! 

Just a reminder that I have a new training available.  If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now.

May 27, 2020

Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.

 Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like.

Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation.

On Today’s Show You’ll Learn:

  • Where to start when it comes to planning your emails
  • Why list building is communication building
  • How to build an audience that’s rooting for you
  • Different types of emails and what to use them for
  • How to avoid overwhelming your audience
  • How to increase your open and click rates
  • The number one email that must be included in your nurture sequence
  • The secret sauce email (and subject line!) that Pat likes to use in his launches

Full show notes available at www.rickmulready.com/300

If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! 

May 22, 2020

Today I have a quick tip episode for you.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero.  This launch was the most successful affiliate launch I’ve done in my business. 

I will go over what worked extremely well and what I will do differently next time.  It’s important to remember that you don’t need to do “all the things” when you are doing a launch.  You need to look at the things that are working or the ones that have worked in the past and double down on those. 

Are you wondering how long you should promote your launch?  Wondering what type of bonus you should provide?  Maybe you are curious what my ads looked like and what changes I would make when running them next time. 

Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever. 

If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now. 

 

May 20, 2020

Are you overwhelmed by the to-do list that comes with launching a live webinar? If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off.  

In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll also walk you through my rationale behind each decision and HOW to get each step completed.

Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.

On Today’s Show You’ll Learn About: 

  • Understanding all the moving pieces involved in a live webinar launch
  • Prioritizing each step in the process 
  • Setting and achieving your webinar launch goals
  • Staying motivated instead of paralyzed by your to-do list
  • Creating a realistic timeline for starting your process
  • Finding team members and resources to help with your launch
  • The onboarding experience and why it’s important 
  • What you should look at during your post-launch review

Simplifying and strategizing launches is one of the things I help people do inside of my Accelerator Mastermind program.  This program is intended for online experts, so if you’re a course creator, a coach, or an online educator, and you’re ready to push yourself to the next level, this program would be great for you!  To find out more head to rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/kajabi

www.rickmulready.com/accelerator

May 15, 2020

Welcome to another quick tip episode!

In these episodes, I share tips and strategies to help you grow your online business so you can have a greater impact and increase your revenue.

Are you wondering if you are getting your clients the online course results they are after? As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence.  It makes us feel like we're never enough. 

Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’.  Camille helps hopeful travelers find remote work or start a remote business.

Listen in as we get clear on the promise of her different courses.  Ultimately, it's what the students do and take action on that determines their success. 

Let’s dive in…… 

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. 

Links & Resources Mentioned in this Episode:

www.RickMulready.com/adstraining

www.morethanawheelin.com

Find Camille on Instagram

May 13, 2020

Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished. 

Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards. 

Joy learned that it’s critical to show up consistently online to serve your audience and that it can be helpful to engage in new ways. She saw a huge jump in her following simply by repurposing her webinar content into a podcast. The tipping point in growing her online course launches came when she started creating her own Facebook ads.

If you’ve wondered what it’s like to be an online course creator and navigate a course launch with all its ups, downs, and tech issues, Joy gives us an honest look. She also shows how strategically outsourcing tasks in your business can lessen the load on your plate and help you to scale. 

On Today’s Show You’ll Learn About: 

  • Creating consistent revenue in your online business while working fewer hours
  • Successfully launching  using the Livestream launch formula 
  • Best practices for transitioning a face-to-face instruction method to an online digital course model
  • Engaging with your audience in new ways 
  • Effectively using Facebook Ads to grow your audience and promote your course launches
  • How to use podcasting to repurpose your content and grow your following 
  • Increasing prices for your online course 

As you can see, Joy has been on a journey of growth in her business over the past year. If you are ready to take a similar journey and are an online expert like Joy, then I’d love to serve you in my newly updated monthly Accelerator Mastermind program. The program is now open by application only. Click here to apply

Full show notes available at www.rickmulready.com/296

May 8, 2020

Welcome to another quick tip episode! 

Today I want to do something a little bit different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”. 

Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it. 

I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is.  Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want.  

Let’s dive in…… 

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. 

 

May 6, 2020

Are you managing FB ads for other businesses or thinking about starting a business to do this? If so, you are going to love my interview with Amanda Bonds. 

This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode.  

Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!

Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.

Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.

If you're an existing ads manager or you're looking to get started with an ad agency, I encourage you to register for Brandi Mowles's brand new three-part live virtual training series Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required. To register head to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About: 

  • Starting small when jumping from being a freelancer to building an agency 
  • The value of knowing and trusting your vision
  • Realizing you have impostor syndrome
  • Amanda's Rotarian background that started it all
  • Being terrified to put pricing on your services
  • Rewarding your loyal clients while increasing your rates
  • Being clear about your values
  • Choosing clients and hiring people that align with your values
  • The trap of hiring a VA without establishing processes first
  • How to grow and nurture a virtual team of leaders to support your business
  • What's working with Facebook now and what's coming ahead
May 4, 2020

Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years.  How?  With simplicity in mind. Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly. 

Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team. 

We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business. 

Brandi focuses her time and energy on what matters most and what will move the needle forward in her business.  On today’s show, she will break everything down to show us the importance of making things simple, while getting the biggest results possible.  

If you're an existing ads manager or you're looking to get started with an ad agency, I invite you to register for Brandi's brand new three-part live virtual training series, Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required - even during the times of uncertainty that we are in. This free live training series kicks off on Thursday, May 7th. To register, go to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About: 

  • What you should be focusing on before you worry about your branding 
  • Using simplicity to filter your marketing ideas
  • The questions you should ask yourself when narrowing down who you want to serve
  • Brandi’s strategy to land high-paying clients
  • The importance of quality over quantity on Linkedin
  • What to do during the first 24 hours of client onboarding
  • Niching down as a service provider or course creator
  • Why you don’t need to focus on multiple platforms in your business
  • Using ads to scale vs relying on organic growth
  • Gaining raving fans through underpromising and overdelivering
  • Brandi’s must-have tools to create simple systems
  • Clever ways to get on the radar of high-quality entrepreneurs

Full show notes available at www.rickmulready.com/293

 

May 1, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip or strategy that can help you grow your online business so you can have a bigger impact and increase your revenue. 

Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show.  I have heard from a lot of you about the uncertain times we are in right now.  Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business.  

On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time. 

If you are an ad manager and feeling uneasy about your business, I encourage you to lean into service and get creative about how you are serving your clients. 

Many of you know that I stopped marketing my course for ad managers about a year and a half ago while I was going through transitions in my business.   Now I work with entrepreneurs to help them grow their businesses.  One of my accelerator students, Brandi Mowles has a training coming up that I wanted to tell you about called Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients.  If you are looking to start or grow your ad business, you will definitely want to check it out.    


Links & Resources Mentioned: 

https://www.rickmulready.com/adclients

Apr 29, 2020

Have you been wondering what the heck is going on with Facebook Messenger marketing? In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included.  

Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel.  Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020. 

This episode will clear up a lot of questions that you have around Facebook Messenger marketing. Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business.  

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business but are ready to take it to the next level. I have built a thriving 7-figure online business through a holistic strategy of team building, mindset, positioning myself as the go-to expert, and launching many different products and programs.  

My accelerator program is by application only. If you are interested in the program, head to https://rickmulready.com/accelerator, and schedule your free strategy call to determine if the program is a good fit for your business.  

On Today’s Show You’ll Learn About: 

  • Why email is still an excellent channel for customer communication  
  • Maximizing customer communication within the 24-hour standard messaging window
  • Leveraging SMS to drive people back to Messenger
  • The 3 recent changes to Facebook Messenger you need to know about  
  • Taking advantage of Facebook Messenger’s one-time notification 
  • The importance of having independent access to your audience outside of Facebook 
  • The future of Instagram direct messages
  • Creating conversations through the combination of SMS and Messenger
  • The importance of consent in the relationships with your audience
  • The value of quality over quantity when it comes to conversations

For full show notes and links visit: www.rickmulready.com/292

Apr 24, 2020

Welcome to another quick tip episode! 

One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is  "What's the difference between a custom conversion and a standard event?"  

On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.  

Let’s dive in……. 

If you are an online expert or educator, I invite you to register for my brand new training How to Generate Predictable and Profitable Leads and Sales with Facebook and Instagram Ads at www.rickmulready.com/training.  During this training, I break down and simplify the exact step by step process I use in my own business.  You will also learn the common mistakes I see most people making with their ads and how you can avoid them.  

Apr 22, 2020

I love taking you guys behind the scenes of things going on in my business, and in today’s episode, I am doing just that! 

Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself.  I created my first workshop earlier this year as I wanted to try something new.  I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price.  Based on the feedback from the workshop, I believe I did just that!  

I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over. 

Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier.  I was extremely happy with the results, so I am excited to share what worked, what didn’t, and how you can use paid workshops in your business.   

I encourage you to look at the assets you have available that you can leverage, figure out how you want to promote it, and OVERDELIVER to your audience.  I think you'll be amazed at the results!

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program.  This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level.  My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator.  

On Today’s Show You’ll Learn About: 

  • The importance of having a ripple effect 
  • The psychology behind paid vs. free workshops and how it affects your show- up rates
  • Setting sales and revenue goals for your workshop 
  • The intention behind my paid workshop
  • Pricing strategy to create urgency
  • Simplifying your delegation process
  • The four pillars of marketing I used to promote my workshop
  • Creating a simple sales pitch
  • The importance of doing a debrief after your workshop to evaluate what worked and what didn’t 
  • The show-up rate and total sales of my workshop 
  • What you can do with the assets you’ll create
  • Who should try a paid workshop in their business

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop

Full show notes available at www.rickmulready.com/291

 

Apr 17, 2020

Welcome to another quick tip episode! 

In today’s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs.  These key areas are ones I have been working on for years and continue to work on today. 

I tell my accelerator students that the success of their businesses depends 80% on their mindset.  

The three areas we will be diving into today: 

  • Money 
  • Our Thoughts 
  • Commitment 

These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same.  

Let’s dive in…… 

 

Could I ask a favor?  If you have not left a rating and review on Apple Podcasts, I would be forever grateful if you would take a minute and do that.  Leaving a review allows us to reach more people who want to learn how to grow their online business too! 

Apr 15, 2020

My guest on the show today calls herself one of my star students, and I definitely agree! Kaity Griffin successfully scaled an e-commerce business using Google Ads.   That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain.  

 

Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia.  After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five.  

 

Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads.  She is a “mum” who is very protective of her time and only works three days a week so she can be fully present with her kids.  Kaity reveals her big WHY (her family), which is the filter for everything she does in her business. I think many of you will relate to Kaity’s story, where she dives into how she has created a successful, streamlined business that she loves.  

 

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program.  This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level. My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator.  



On Today’s Show You’ll Learn About: 

 

  • How Kaity started a business at an early age 
  • Determining if you’re ready to jump from agency work to starting your own business
  • Realizing that the perfect time to build your course is now
  • Taking the hybrid approach to course creation
  • Using a simple strategy to grow your email list quickly
  • Structuring your day and week to balance work and family life
  • Prioritizing your marriage while focusing on your business
  • Shifting your mindset while working through a crisis
  • Dealing with the struggles of having family and friends misjudge you 
  • Doubling down on what’s working in your business
Apr 10, 2020

Welcome to another quick tip episode!  

 

This is where I share a quick tip with you each week that can help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more.  

 

Tune in for great business-building lessons that will make your business even stronger in the long run.  Right now you need to listen, lean in, and build an even better relationship with your community.  

 

We are in turbulent and uncertain times, but it’s abundantly clear that we need each other right now.   We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. 

 

To find out more head to https://rickmulready.com/strategysessions.

Apr 8, 2020

I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview.  Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.

 

Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! On today’s show, Jamie shares practical tips and experiments she has done to better understand and engage such a massive community. 

 

Her wit and genuine intention to provide value are really at the core of everything she does!  We will find out how Jamie is listening to her community and what she is doing to act quickly and serve them in the best way she can during this current crisis. 

 

We will discover how Jamie started with "crickets" in her group and now has a group with thousands of engagements a day.   We chat about easy ways to get engagement in your community and how looking at data can help you learn about the patterns of your audience to better serve them. 

 

Jamie breaks down seven types of posts that get the most engagement for her groups.   If you feel like your group could use a boost and is not as active as you would like, you are going to walk away from today’s episode with lots of ideas for creating an engaged Facebook group that helps you grow your business.  




I also wanted to let you all know if a new program I am offering.  It will be an 8-week group coaching program with a members-only Facebook group designed with you and your business right now in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. 

In addition to myself teaching, you will also be learning from an amazing group of guest experts.  This is limited to the first 50 people who join, so if you are interested head over to https://rickmulready.com/strategysessions to register. 



On Today’s Show You’ll Learn: 

 

  • How to use your Facebook group as a content resource 
  • The challenge of adapting and creating relevant content vs using what you already pre-planned 
  • Why you should be listening to your audience now more than ever
  • The importance of making money even when times are hard
  • How to create a ripple effect from your services
  • How to get out of panic mode to serve your audience
  • The importance of creating a work-life balance while working from home
  • Reasons you may want to break up your group into smaller ones to better serve a more niche audience 
  • The seven types of posts to get engagement in your group
  • How to use Facebook’s algorithm to your advantage
  • Things you can do to turn around negativity in your group
  • How to determine if you should have a Facebook group right now or not 

 

Apr 3, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’ll be revealing how you can be a better leader.

Let’s jump into it...

Links & Resources Mentioned:  

http://rickmulready.com/strategysessions

Atomic Habits by James Clear

Apr 1, 2020

Today I’m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff. Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast.

When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently he’s really dialed in his funnel by simplifying it, and he doesn’t do traditional “sales calls” to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate – and he’s going to break it down for you here how he does this!

You’ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this. If you’re wondering about pivoting your offer and messaging and really leading with value and service during these times, you’re going to get a lot from this episode!

I’m starting a new 8-week group coaching program to offer support during these uncertain times, and you can register at https://rickmulready.com/strategysessions (available to the first 50 people who sign up).

On the Show Today You’ll Learn: 

  • Madison’s thought process around his pricing and the tiers of offers available

  • The ways that his funnel has changed since joining Accelerator, and the steps we took to optimize and improve it

  • Why Madison doesn’t use the term “sales call” (and what he calls them instead)

  • The messaging he is using at this time, and the reason he feels it’s such an opportunity for businesses right now

  • What results he’s seen by trusting his clients, and the process, and offering a “good faith policy”

  • How Madison spends his days now that business is booming like never before

Mar 27, 2020

In an effort to help you lead your business in these times, I’ve been bringing some great guests on the show, and today is no different. My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs.

The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. Today’s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way.

We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more!

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

  • What Tarzan is grateful for right now, and why she feels it is the perfect time for us step up and be authentic with our audiences

  • The messaging she’s been using, plus why she thinks online entrepreneurs are in a perfect position to help others right now

  • What true scarcity looks like – and what it isn’t

  • A breakdown of a recent launch of Tarzans that taught her many lessons

  • How she’s really been able to grow her business so quickly

  • What to remember if you want to show up in front of someone else’s audience
Mar 25, 2020

In an effort to help you lead your business through these turbulent and uncertain times, not only do I want to share my own thoughts, but I want to bring you lots of different perspectives. Today you’re going to hear from my friend and former coach, Kris Plachy, a business and mindset coach for female entrepreneurs who generate 7-figures of revenue and above. Her coaching is relevant to any entrepreneur though, regardless of gender and revenue level, and I hope you get a ton out of this conversation with Kris!

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn: 

  • What Kris is seeing from the entrepreneurs she works with right now, and the big shifts she sees happening

  • The four things that every leader needs to pay attention to at this time

  • The thought model, its 5 steps and how it applies to this situation we’re facing

  • Why making a plan (and sticking to it!) is so important for business owners

  • How the right partners and support community can make all the difference at this time
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