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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Mar 23, 2020

With the events that are happening around the world, I want to be showing up as much possible. That is why I’m bringing you this bonus episode today, to support you through these turbulent times we are all facing.

A lot of people are telling you what you “should” be doing right now, and I think it’s doing you a disserve. I’m seeing a lot of shaming happening around business owners selling their products and services now, but I’m going to reveal why I absolutely think that now is the time that you should be selling and serving your audience.

Like I mentioned last week, If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn: 

  • A quote I found about fear that is so relevant today

  • Why it’s our responsibility to keep selling and serving our audience right now

  • The ways that business owners can be helping the economy at this trying time

  • How what you do right now will have a huge ripple effect on your future
Mar 20, 2020

Today I have a longer episode for you instead of the shorter Quick Tip episode that usually publishes on Friday. I invited my close friend Mel Abraham onto the show to give his perspective on the current events that are happening, and what we can do as business owners to survive, and thrive, in these times.

In this conversation Mel and I cover a lot of topics, including what we both think of selling to your audience right now, the opportunities that exist for us entrepreneurs to help the economy, plus his tips for navigating your short-term finances, long-term planning, and much more.

Remember, like I said on the last episode, if you don’t know how to act or feel right now – it’s ok! You are not alone.

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

  • The pitfalls in trying to create someone else’s life and business

  • How to find the right message for your business right now

  • What doubts, fears and anxieties Mel has had recently, and how he reframed them into something positive

  • Why he feels that there is a “message inside the fear”

  • Mel’s best advice for short-term financial planning and long-term financial strategies in these turbulent times
Mar 18, 2020

Just last week I had my Accelerator live event, and I’m so grateful we came together as a group to discuss the challenges, and opportunities, that exist today. It’s taken me a few days to gather my thoughts about everything that’s going on in the world right now, but that live event reminded me that we’re all in this together, and we will get through these uncertain times and be stronger (and better) for it.

I wanted to record this episode to give you some ideas about how you can lean in even more right now and authentically serve your audience from a place of love and service. It’s not going to be easy, but I truly believe that together we’ve got this!

Look for more podcast episodes and daily Facebook Lives that I’ll be doing to talk more about the current situation we face, and to offer my support to each and every one of you any way that I can.

On the Show Today You’ll Learn:

  • How I’m feeling right now and the things I continue to work on personally

  • What your audience is looking for right now, and the opportunity that exists for each of us

  • The important things that you can control right now

  • My recommendations for how you can best serve your audience during these times, and how I am doing this
Mar 13, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m asking: is it your goal to hit $1 million in your business?

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/pixelworkshop

https://rickmulready.com/accelerator

https://rickmulready.com/quick-tip-simple-mindset-hack-for-when-things-arent-going-well/

 

Mar 11, 2020

Today I’m excited to be talking about how to systematize your online business so that you can not only scale it, but also to be able to take time away from your business. The key though is for you to be able to do this and still generate revenue while you’re away – and not have everything in your business fall apart! Joining me to share her expertise in this area is Sarah Noked, who’s an expert in helping online business owners scale their businesses using things like automation, systems, processes and team building.

In this episode we dive deep into the 5 ways to use systems and teams to scale your online business, what a “virtual office” is, and why it’s a must have in your business. Sarah reveals the tools and strategies she uses in her own business, and so much more.

Regardless of where you are at in your business right now, I’m certain that you are going to hear something today that you can immediately implement into your own business so that you can take a step away – and still have it flourish!

My brand new live training on Facebook Pixels is happening March 23rd! This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. For all the details and to sign up, visit https://rickmulready.com/pixelworkshop.

I also have exciting changes coming for my next Accelerator Mastermind, and you can apply today at https://rickmulready.com/accelerator!

On the Show Today You’ll Learn:

  • What an Online Business Manager (or “OBM”) is and the important role this person plays in an online business

  • The reasons that being an OBM resonated so much with Sarah and how she got her start in the industry

  • Why a “virtual office” and systems are must haves for any online business, and where to start getting them in place

  • When Sarah feels is the best time to hire, and what’s holding back a lot of business owners from bringing on team members to support them

  • The power of automation and her favorite things to automate in her own business

  • What mindset is required to delegate and what to look for when hiring the right people for the jobs

  • How you’ll know when you’re ready to step away from your business and to take time away
Mar 6, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing what’s working right now for me with the setup of my Facebook and Instagram ads!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/pixelworkshop

https://rickmulready.com/foundations

 

Mar 4, 2020

What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. What hold so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super smart organic strategies, especially on Instagram.

Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!

Be on the lookout for my brand new live training on Facebook Pixels that is happening on March 23rd. This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. To stay in the loop, make sure you sign up to my email list at https://rickmulready.com/, and I’ll also be announcing some big changes to my Accelerator program kicking off in April!

On the Show Today You’ll Learn:

  • How Nicole fell in love with backyard gardening, and then created a business around it

  • Why she moved to the online space, plus the pivotal role that Instagram played for her

  • The big vision that Nicole has created for her life and business, and the way she is working backwards to achieve it all

  • How she was able to go from a launch that generated just three sales to filling 35 spots in her membership in just a short period of time

  • What she is doing to manage a business professional and personal life, while moving towards her long-term vision for the companies

  • Four key strategies that Nicole has used to build her online community intentionally, including one powerful Instagram strategy that you’re going to want to give a try

  • The challenges and limiting beliefs she faced in running Facebook ads and the way that Nicole has overcome them (with great success)!
Feb 28, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing what’s working right now for me with video Facebook and Instagram ads!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/join4x

https://www.facebook.com/rmulready/

 

Feb 26, 2020

We’re going to get super tactical today, as I’ll be walking you through the formula for creating bonuses for your programs! This is the exact process that I use to come up with bonuses for all of my programs, and I’ve had great success for many years implementing it.

I’ll be sharing examples that will help guide you through each step of the way, including a real-time example of what I’m doing right now for the bonuses I’ve put together as an affiliate for Brandon Lucero’s Video 4x Effect program.

One of the bonuses that I’m so excited about is a two-day live event here in San Diego with some of the biggest names in the online business space that I’m offering for free to anyone who enrolls in Brandon’s program through me, and I talk about the thought process I used for it in this episode.

So are you ready to create bonuses for you offers that will get people to buy? Here we go!

As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live!  It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

  • How I use bonuses to overcome the most common objections we get as online entrepreneurs from our potential customers

  • Why it’s so important for you (or your team) to be tracking feedback from your target audience

  • What I mean by “prepping somebody for your offer” – and how to do it the right way

  • The different types of bonuses you can offer, and the reasons why whatever you decide on absolutely must be relevant to your paid offer

  • The number of bonuses I recommend you use, plus what can happen when you offer too many of them

  • How you can repurpose previous content to make the process of creating bonuses easier, and so much more!

 

Feb 21, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m asking the question: What if your business success was inevitable?

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/4x

https://thelifecoachschool.com/podcast/303/

 

 

Feb 19, 2020

Today you’re going to hear a conversation I had with an Accelerator Mastermind student, and brilliant entrepreneur, Jamie Sears. Jamie creates resources, training and courses for teachers, as well as teacher entrepreneurs, and she’s learned so many valuable lessons of the past few years that I knew I had to bring her on the podcast to share them with you.

Jamie reveals how she turned a hobby into a super successful business, and the mindset shifts she had to make along the way that contributed to her doing this. We look at how she has completely changed the way she thinks about paid advertising, the way she grew her email list from 6,000 to 36,000 people over the course of just one single summer, her process for creating content, and so much more.

Jamie is a great example of someone who has committed to doing what’s hard in business, and not just the easy stuff, and it’s really paid off and allowed her to stand out in her niche. I really think you’re going to get a lot out of this talk I had with Jamie!

As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live!  It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

  • What Jamie offers her audience, and the motivation behind it all

  • The beginnings as a hobby, and how she realized it could be a viable business

  • The way her mindset around paid advertising has changed – and why it’s something she can’t afford not to do

  • What Jamie did to make email marketing work for her when she created her first mini-course

  • Why she says that 2018 became the “Year of Content” (and what this looked like for her)

  • How Jamie has built a business around her life, and the role that getting more support and investing in a team has played in this

  • And more!
Feb 14, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m joined by my special guest Ashley Shaw, and we’ll be talking about how to break through the noise and created demand for your products and services!

Let’s jump into it...

Links & Resources Mentioned:  

http://rickmulready.com/4x

https://rickmulready.com/the-new-generation-of-content-w-brandon-lucero-part-i/

https://rickmulready.com/how-to-create-powerful-content-w-brandon-lucero-part-ii/

https://ashleyshaw.ca/

https://www.instagram.com/theashleyshaw/

https://rickmulready.com/30k-a-month-ashley-shaw/

 

Feb 12, 2020

If you listened to last week’s episode, you heard the first part of a two-part mini-series featuring my friend Brandon Lucero. I have a feeling you’re going to love this one too, because today Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience, but gets them to take action.

We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business.

Last week Brandon talked about where online marketers are going wrong with the content they create and share, and this week’s episode is tactical. He’ll be offering the solutions to the common issues that exist, and shares how to create the most powerful content that you’ve ever created in your business.

As I’ve been talking about, Brandon has a 6-part video series being released soon, February 19th, that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

  • Why focusing on just the results you provide, your skills and your zone of genius isn’t enough today

  • What’s really happening if you have a message, but no sales…

  • The big switch that Brandon made in 2018 that changed everything for him (and resulted in his company generating $1.2 million in just 8 months)!

  • How to effectively use connection videos, and an example of how one of their clients did it

  • More ways that you can start using thought reversal in your business today

  • Why just being “vulnerable” isn’t connecting, how to get into alignment with your messaging, and so much more!
Feb 7, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m letting you know all about what’s going on when your Facebook ad account has been disabled.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/4x

https://rickmulready.com/the-new-generation-of-content-w-brandon-lucero-part-i/

https://www.facebook.com/business/learn

https://www.facebook.com/business/help

Feb 5, 2020

As I mentioned on the previous two episodes, I’m going to be spending a lot of time over the next while talking about how to create content that not only attracts and resonates with your target audience, but also gets them to take action. In fact, this is something I’m working on myself, and I’ll be sharing case studies and experiences from my own business, as well as conversations with experts like today’s special guest. This episode is the first part of a two-part mini series with my good friend, content and messaging expert Brandon Lucero.

You’re going to hear the reasons why “how-to” content is only going to get you so far in building your online business right now, and Brandon refers to the new period we are entering as the “new generation” of content.

Brandon is going to reveal how to avoid being boring with your content, and he shares examples of how he is doing it, as well as others who are building massive brands and businesses online (without releasing any “how-to” content).

He explains what should be the foundation of your content strategy, the four things content should be doing for your business, and you’ll get a sneak peek into the exciting second half of our conversation that will be airing next week. You’ll want to tune into that one too, because I’m not exaggerating when I say that it is probably one of the very best episodes I have ever recorded for the podcast!

Brandon has a 6-part video series being released February 19th that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn: 

  • What is so unique about what Brandon does, and why you’ll want to pay attention to what he has to say here

  • How and why his company has shifted the way they do content and messaging over the six months

  • The way that thought reversal and the other techniques Brandon uses can help you stand out in your niche too

  • Why he says that your messaging is everything

  • What the “Circle of Content” involves and the four things that content should always be doing
  • How to tell when it’s time to change your messaging, what happens when you focus on your values and core identities, and so much more!
Jan 31, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to reveal how to get over the fear of being on camera!

Also I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me. To take part all you have to do is post your daily video on Instagram Stories, tag me (@rickmulready) and use the hashtag #MulreadyVideoChallenge. I’ll be choosing a winner at random at the end of February to win an awesome prize, and everyone taking part in this challenge is sure to greatly improve their video presentation skills – while having fun!

Let’s jump into it...

Links & Resources Mentioned:

http://instagram.com/rickmulready

 

 

Jan 29, 2020

For today’s show I decided to reach back in the archives and share an encore of an episode from 2017, with my good friend Jasmine Star.  

Jasmine is a marketing strategist and branding expert, and in this episode she shared a case study and gave us the 3 components of a Facebook Video Ad that had been giving her the best results for her online business.  

Even though this conversation was recorded almost 3 years ago and newer apps and tools have come out since then, the concepts Jasmine talks about are still very much relevant today.  

This episode today goes along well with a series I have coming soon, where I’ll be looking at how to create content that not only resonates with your audience and attracts them to you, but gets them to take action!  

I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me. To take part all you have to do is post your daily video on Instagram Stories, tag me (@rickmulready) and use the hashtag #MulreadyVideoChallenge. I’ll be choosing a winner at random at the end of February to win an awesome prize, and everyone taking part in this challenge is sure to greatly improve their video presentation skills – while having fun!  

 On the Show Today You’ll Learn: 

  • How (and why) Jasmine always approaches her ads with the creation process in mind  
     
  • What she considers to be the “holy grail” of an ad  
     
  • Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment 
     
  • How she personally responds to each comment she receives on social media – and why she’s really doing this  
     
  • What to consider when trying to decide on the production quality of video to use  
     
  • How you can use topics being discussed in other niches to customize your own ad content  

 As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey, because it’s when she did get highly strategic and focused that things really took off for her with her business. 

Jan 24, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to talk about how you can create an awesome customer experience!

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

http://instagram.com/rickmulready

http://rickmulready.com/convertkit

https://www.bonjoro.com/

https://bombbomb.com/

https://shopboxfox.com/

https://kajabi.com/

Jan 22, 2020

For today’s show I wanted to do something a bit different and take you behind the scenes of a hot seat that one of my Accelerator Mastermind members did during our recent live retreat in San Diego. She won’t be appearing on this episode with me, but you’ll be hearing a breakdown of what was covered during the hot seat, along my recommendations and key takeaways for her.

Lisa Richey is the founder of Manners To Go, which teaches children the proper manners and etiquette they need to succeed in life. Lisa current offers a curriculum for teachers and schools, as well as a certification program.

At this time the certification and licensing side of her business is doing really well, so she wanted to focus her hot seat on the education side of things. We helped Lisa map out a strategy for the next quarter to really get the ball rolling by building her email list and generating more sales of her curriculum bundles.

As you’ll hear in this episode, Lisa walked away from the hot seat with a very detailed strategy, and a step-by-step process for what she needs to focus on over the next 90 days, and beyond. This is really a discussion about what you should (and shouldn’t) be spending your valuable time on, along with practical strategies that you too can use for your next launch!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • Lisa’s past experiences running ads and a common mistake she made that affected her results

  • What to make sure of when you’re defining your target audiences

  • How to start growing your email list, and the three things to remember when creating your lead magnet

  • A strategy I recommend she use for running her Facebook and Instagram ads, and why I believe Pinterest needs to be part of her organic and paid strategy

  • How a solid strategy using video can do more than just help Lisa gain awareness

  • Why launching with a live webinar, and optimizing it first, is important to do before even considering moving to an evergreen one

  • A launch checklist that you can use for your next launch, plus what to focus on and what can be left until later in the process

  • The most important emails to focus on (and this may surprise you…)
Jan 17, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to talk all about your Facebook/IG Ads ONE Thing…

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/targetingworkshop

The ONE Thing by Gary W. Keller and Jay Papasan

https://rickmulready.com/improving-your-facebook-ad-targeting/

https://rickmulready.com/quick-tip-waityou-are-targeting-these-lookalike-audiences-right/

https://rickmulready.com/facebook-ads-targeting/

 

Jan 15, 2020

Today I want to dive into a topic that I think is such a critical piece of growing an online business. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Podcasting is still very much in its infancy, but it’s ready to explode, and I’ll share the stats in this episode to back this up…

So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand.

Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!

The people I’ve asked on are super successful online business owners, and you just may recognize the names in this All-Star lineup. You’re going to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

 

On the Show Today You’ll Learn:

 

  • What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach out

  • One of the best pitches, word for word, that I’ve even gotten from a prospective guest

  • How case studies can be effectively used and the ways I’ve implemented them

  • An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receive

  • Other incredible insights from the top online business owners in the industry!

Jan 10, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m revealing why your target audience is everything when it comes to ads.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/adtargetingworkshop

 

Jan 8, 2020

Today’s guest recently posted in the Foundations Facebook Group about the success she was having with her Facebook ads, and I knew that I had to feature her here on the podcast. Kate Dillon is in a very niche market (in fact, she’s known as the “Girl Who Sells Race Car Parts") and she has an e-commerce business that will break 7-figures this year. What we really cover in this episode though is her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she really got intentional with her Facebook ads marketing (and stopped just boosting posts)!

She admits that at first, Ads Manager was “freaky and scary”, but Kate has done an amazing job running her ads to increase the number of people on her webinars, sales, as well building her list, and you’ll hear how she’s done it.

Kate uses a ton of videos in her business, and she is effective at using Facebook Groups in her overall marketing strategy, among other things. You’ll really want to listen for how she knows her target audience so well. It’s this knowledge that drives all of Kate’s messaging and marketing to an audience that isn’t used to purchasing online course offerings and trainings.

I can’t wait to see how Kate progresses this year, and I got so much insight from what she had to say in this conversation. There is so much good stuff she shares here that you can start using in your own online business too!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Kate got into the race car business, after getting her degree in interior decorating and working in architecture for 7 years

  • What really opened her eyes to the amazing opportunities available in the online space

  • The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business

  • What the process of launching her first course looked like, and why she says that creating it was the “easy part”

  • The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one

  • All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate
  • What to consider when determining what audiences to target and messages to use with them, plus the challenges Kate faced in her marketing to her own niche

  • How Kate is continuing to build her email list in order to achieve even more success this year

 

Jan 3, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing the FASTEST way to grow your online business.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

https://rickmulready.com/livestream-launch-formula/  

Dec 23, 2019

This has been a massive year of growth for the podcast, and I first want to thank you for this! I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity!

In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for.

As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • What’s happening to the prices of ads, and why you should still continue to be investing in them (no matter what!)

  • The reasons that we need to have a “mobile first mentality”, especially with Instagram Ads

  • Ways to be using live video in your advertising, and one area that presents a huge opportunity for advertisers next year

  • What you need to be aware of in terms of Campaign Budget Optimization in Q1 of the new year

  • Why I think that Instagram will continue to become more important from an advertising perspective, plus what we’ve been seeing from our Instagram placements

  • How an increased focus on your messaging will help you reach your target audience more effectively, why simplification is key for your ad campaigns, and more!
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