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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Jul 3, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

 

Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! 

 

When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet! 

 

In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you. 

 

If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!

 

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

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