Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2021
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Jan 27, 2021

Do you want to know how to have the best launch copy on the block?

Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. 

Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.

Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.

She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

On Today's Episode You'll Learn: 

  • Brittany’s money-making order of operations 
  • Why you have to know your audience before anything else
  • How to research your audience 
  • What makes an email survey successful 
  • The best way to make a survey 
  • How to write specific and engaging questions 
  • What sort of questions went into our survey 
  • The value of identifying patterns and themes in research 
  • The difference between messaging and launch strategy
  • Why you should do a pre-launch 

Brittany’s approach to writing copy has been a game changer for my business. This episode is well worth a listen because there is much to be learned from her. 

If you liked what you heard today, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach and you want to optimize your business towards six or seven figures. 

 

If that's you, you need to be in this group. We do trainings, I'm in there answering questions, and it's just an amazing community of people helping each other out. If you want to join, go to www.rickmulready.com/group.  

 

Links & Resources Mentioned in this Episode:

Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean 

www.brittanymcbean.com/quiz 

Survey Email

Link to the Survey 


Full show notes available at www.rickmulready.com/464

 

0 Comments
Adding comments is not available at this time.