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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Feb 10, 2016

On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.

This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.

I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.

On Today's Episode, You'll Learn:

  • How to build your marketing to scale using key metrics
  • Why setting performance targets for your paid traffic is the foundation of growing your business
  • David shares the concepts of "back against the wall" and "laughing to the bank” and how to use these for the best results possible
  • We talk about how much you should spend on your ads too get the best ROI possible
  • And he also shares tips and strategies for tweaking your sales funnel for better results
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