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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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All Episodes
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Now displaying: May, 2016
May 25, 2016

This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.

 

In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matter of days. In just a few months, his business is doing 6-figures a month selling high-ticket services to cold traffic.

 

Chris has been “behind the scenes” building funnels and driving paid traffic for the past 7 years while working with several very successful online entrepreneurs.

 

His experience recently led him to co-found his company at TrafficandFunnels.com. Chris’s company coaches experts to market their offerings systematically and optimize ROI on paid traffic -- specifically cold traffic.

 

I was pumped to bring Chris back on the show because his recent business moves have been, well, bold.  And also brilliant.

 

The topics Chris and I cover will give you a unique perspective on how to work with paid traffic in marketing your own expertise to customers who are willing to pay “high-ticket” prices.

 

On Today’s Episode, You’ll Learn:

 

  • How Chris and his business partner created a 7-figure business from primarily cold traffic
  • A specific strategy you can apply to use your funnel as a filter and optimize ROI on paid traffic
  • The definition of a “high ticket offering"
  • Why this paid traffic expert actually advises clients to start by generating leads from organic traffic
  • What the biggest time-wasters are when it comes to creating a sales funnel  for high ticket offerings
  • Two different ways you can immediately increase your revenue by adding offerings that attract cream of the crop clients
  • Why it’s better to be the brain surgeon in your industry
  • The best way to target Facebook ads to maximize the filtration power of your sales funnel
  • How to segment your sales funnel so that you instantly add value and gain credibility with cold traffic
  • Chris’s method for qualifying potential clients before investing any time pitching his offering

 

And, I put together a checklist for today’s episode.

 

This free checklist walks you through Chris’s 7-Step Sales Funnel For High-Ticket Sales that you can use to start getting more cream of the crop customers who are ready for your high-ticket offerings.


To download the checklist, text AOPT86 to 44222.

May 18, 2016

Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. This show is all about ‘Segmenting your sales funnels’.

Jeremy Reeves, Copywriter and CEO of Kaizen Marketing Inc., is joining me on the show today to share his expertise about how to optimize customer loyalty and profit centers in your business.

Whether you’re brand new to doing business online or you’re a seasoned marketer who is looking to take your sales to the next level, this episode has actionable advice you can apply to start seeing big results. Jeremy has mastered the art of building automated, strategic, reliable and highly-competitive sales funnels. And today he’s laying out some of the most successful strategies he’s used to help his clients generate tens of millions in additional profit.

 

On Today’s Episode, You’ll Learn:

  • Why understanding your customer is a MUST to creating a high converting sales funnel and 3 ways to understand your customer
  • What the Hot potato sequence is and how it can help you decide how often you should email people once they join your sales funnel
  • Email segmentation
  • How to find your 8 untapped profit centers in your business
  • Overcome a limited mindset to making more money each month
  • Which “old school” marketing method Jeremy still swears by when it comes to connecting with customers and gaining valuable feedback
  • Several case studies that showcase the 8 untapped profit centers many businesses miss while aiming to increase consistent cash flow
  • The best way to target Facebook ads depending on your business goals
  • How to segment your sales funnel so that you instantly add value and gain credibility with cold traffic
  • Jeremy’s simple strategy for adding audience segmentation seamlessly in your current sales funnels
  • The actions steps you should take to start speaking directly to customers’ specific frustrations so that your offerings become their go-to solutions

I took away pages worth of actionable insights during my interview with Jeremy. So, here’s a heads up that you’ll probably want to have a way to take notes while listening to this episode.  

 

Enjoy!

May 11, 2016

Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?'

Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker.

Lisa is a multi-million dollar business owner who owns fitness businesses in small markets around the US.  NOTE: Even if you’re not a brick and mortar business owner, you’re going to get a ton out of this interview with Lisa!
 

On Today's Episode, You'll Learn:

  • Why Lisa puts 80% of her marketing budget in Facebook ads
  • About a case study of one of Lisa’s Facebook ads campaign where she spent $250 in ads and got $45,000 in revenue
  • The best Facebook ads tool for a brick and mortar business
  • Why segmenting your market can be the difference between making money and losing money
  • Lisa's #1 strategy for successful ads for her local businesses
  • How to craft the right offer for your target audience
This has quickly become one of my favorite episodes to date...and I bet you'll agree!
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