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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: October, 2016
Oct 26, 2016

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.

For some people it’s systems…

For others it’s strategy…

For me, it’s copywriting.

If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.

In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show.

Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the  biggest sources of frustration for me in my business, and also for many of my students.

That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.

Hattie and I have been working together in my business for a little while now.

I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person.

Since starting her business in 2014, Hattie’s worked with some pretty big hitters in the online business world -- Kimra Luna, Carrie Green, and Sue Zimmerman, to name a few.

She’s also trained more than 1,000 students through her online program, Galvanize, and mentored many others through her highly-reviewed sales page mentorship program.

I took a ton of notes during my chat with Hattie, so I can’t wait to share our value-packed conversation with you.

On Today’s Episode You’ll Learn:

  • Best practices for writing ad copy, sales copy, emails and more
  • Hattie’s 5-step process for hacking your ideal customer’s mindset to write better copy
  • The questions to ask if yourself to understand what your ideal customer is thinking
  • What you should do if you don’t know the answers to those questions
  • 7 words that make Hattie cringe when she’s reading other people’s copy
  • Where you can find entire communities full of your ideal customers
  • How those communities can help you write copy that attracts the exact people you want to work with
  • And a lot more…
Oct 19, 2016

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.

I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook.

Heck...the whole world of online marketing, in general, is constantly shifting.

Because of that, it’s always a ton of fun when I get to jump on these trainings and teach specific strategies to help you simplify things and see big results from your online marketing efforts.

One of my favorite parts of every training I do is the Q&A.  I love seeing the types of questions people ask.

And during that last training, I was so impressed with both the quality and the amount of questions that were asked during the Q&A that I decided to share a bunch of those questions (and answers) on the podcast today.

(I also decided to do a LIVE ENCORE online training since so many of you asked for it -- How to Grow Your Local Business With Facebook Ads This Holiday Season (While Cutting Your Marketing Budget) -- on Wednesday, October 26th at 9am PST.  Click here for the agenda and to reserve your free spot.)

It’s been awhile since I’ve done a Q&A episode here on The Art of Paid Traffic, so I’m pumped to cover a range of Facebook Ad-related topics with you this week.

Real quickly though, I mentioned that these questions were asked on a live training I did on Facebook Ads for local businesses. But if you’re an online business owner, there’s still a ton of value for you on today’s show. So, you definitely don’t want to miss this one!

We’ve got a lot of great stuff to cover, so let’s get into it...

On Today’s Episode You’ll Learn:

  • How to allocate your total marketing budget
  • Tracking the ROI of your Facebook Ads
  • Creating the perfect offer for your target audience
  • Strategies for targeting Ads when your business appeals to a broad audience
  • Best practices for Facebook Ads retargeting
  • How to interpret your metrics and use them to make decisions about optimizing your Ads
  • And a lot more…
Oct 12, 2016

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

Alright AOPT listeners, I’ve got a question for you:

When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling?

Do the the colors catch your attention?

Or maybe it’s the image?

Are you someone who mostly looks at videos?

The point is, we all know that the visual aspect of a Facebook Ad is important -- because it’s how the Ad actually grabs our attention in the first place.

Still, when it comes to setting up our own Facebook Ads, I know a lot of people spend a ton of time focused on planning, budgeting and targeting their Ads. And the content of the Ad is sort of an afterthought.

That’s why I invited my friend Jasmine Star to join me on Episode #106 of The Art of Paid Traffic...

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

Today, she’s joining me on the podcast to share how her creative approach to Facebook Ads helped her attract, qualify and convert crazy-high numbers during her very first online course launch.

Jasmine and I talk about why she’s super strategic about the visual content she uses in her Facebook Ads. Plus, we dive into the specifics of how she creates image and video Ads that capture her ideal audience’s attention (the key word being IDEAL).

If you’re someone who has room to improve when it comes to the visual content you use for your Facebook Ads (I’m raising my hand here!), this episode is going to give you exact strategies to make improvements right away.

And even if you’re someone who has truly mastered the art of Facebook Ads, we jump into Jasmine’s campaign metrics as well -- so don’t miss this one

On Today’s Episode You’ll Learn:

  • Jasmine’s strategy for figuring out the style and type of visuals in her Facebook Ads
  • Why creating high-performing Ads starts with understanding the needs and frustrations of your ideal audience
  • 8 steps to get awesome Ad images when working with a photographer
  • The number of images Jasmine split-tested during her launch campaign
  • Her VERY smart retargeting strategy + Ad types she ran
  • How her impressive cost and earnings per lead is inspiring her to test the limits during her second launch
  • The overall results of Jasmine’s Facebook Ad campaign
  • And a lot more…
Oct 5, 2016

On the podcast, we talk a whole lot about sales funnels.

How to set them up…

How to use them to automate leads & sales…

How to track and optimize them…

But if you’ve been selling a product or service online for any length of time, then you know a lot needs to happen between when someone enters your sales funnel and the point when they become a customer.

Things like delivering the lead magnet, nurturing leads, segmentation and more…

If you’re looking to truly automate your sales process so that leads are turning into sales on auto-pilot, then you have to pay attention to all of these things.

On today’s episode of The Art of Paid Traffic, I’m talking with Greg Hickman, founder of a company called System.ly.

Greg and his team work with online businesses to strategically systematize and automate their funnels from start to finish -- so that no lead gets left behind.

Greg has experience working with all kinds of clients in a range of niches and industries. So no matter what sort of offer you’re selling online, you’ll definitely find value in the systems and strategies he shares.

If you’re just starting out, you may only have a few of Greg’s “must-have” systems in place.  And that’s totally ok!  The stuff we cover in today’s episode is going to give you something to work toward.

Or maybe you’ve been in business for a while and you do have all of the systems we discuss today in place. Our conversation will help you to understand how you can optimize you systems so that they all work well together.

Regardless of how long you’ve been in business or how many systems you’ve already got set up, I can’t wait for you to hear today’s episode with Greg. It’s going to provide you some fresh insight on how you can improve your sales funnels for even better results.

Also, quick heads up: this is a MEATY episode. I recommend listening to it more than once as I think you’ll take away a heck of alot more if you process the information a couple times.

On Today’s Show You’ll Learn

  • Greg’s 7 systems that every online business should have (or be working toward) set up
  • Why successful sales funnels fuel the customer life cycle journey
  • Where each of Greg’s systems fits into your own online sales funnels
  • How some tools and software work “synergistically” with one another and why this has an impact on your funnel results
  • What you can do to build relationships with leads who don’t buy right away
  • How long a successful email follow up sequence should be
  • The number of emails and specific times you should send them if you’re looking to optimize your follow-up sequence
  • And a lot more…
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