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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: August, 2019
Aug 30, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

For today’s quick tip, if you do THIS in your Business, you’ll simplify and increase revenue.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

https://monday.com/

https://www.process.st/


 

Aug 28, 2019

Today’s guest is returning to the podcast for the second time, and as you’ll hear, not only does she have a goal of achieving the most guest appearances on The Art of Paid Traffic, but she also has some big goals for her business.

Brandi Mowles manages Facebook ads for online experts, but she also has a membership program where she teaches service providers how to scale to consistent $10,000 months, without hiring a team to do it.

The first time Brandi was on the show we broke down each side of her business, and she ran through the beta launch of her membership program that she had just completed. Since then she’s done a public launch and she absolutely crushed it, which is why I wanted to have her back to share how she did it, and what she learned in the process.

You’re going to hear a step-by-step breakdown of how Brandi did this “full on” launch, including her ad budget, email sequence, and the 3 part-video series that worked so well for her.

Although she fell short of her goal to get 1,000 webinar registrations, Brandi still got over 500 people, at an average cost per lead of about $4 (Brandi thought this way too high, but wait until you hear what her impressive earnings per lead number was)!

A launch can be overwhelming and Brandi does a great job of running through her thought process and how she handled everything, including negative feedback from one person, as well as how her thinking has shifted in terms of what she will be prioritizing next time. If you’re thinking of launching for the first time, or improving on the process for your next launch, what Brandi has to share today is invaluable!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Brandi feels that being a service provider is the quickest way to generating 6-figures a year online (and how someone can get started)
  • What’s holding a lot of people back from getting over the hump of generating 5-figures consistently each month
  • A recap of Brandi’s beta launch in May 2019, including what she says worked well, and what didn’t
  • How she got clear on her messaging and the way she got 22 powerful video testimonials (from 23 members of the beta launch!)
  • The realizations Brandi made about running ads for her own business, and not for someone else
  • How she structured her webinar, and why she did it that way
  • A full breakdown of her latest launch, including her revenue and the key metrics that all online entrepreneurs should be focusing on each time they launch
  • What Brandi will be working on leading up to her next launch to see even better results on her journey to a $120,000 launch!
Aug 23, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. 

Today’s quick tip is about how to hire a Facebook/IG Ads Manager.

Let’s jump into it...

Links & Resources Mentioned:

Download the PDF at: https://rickmulready.com/313

Facebook Ad Manager Inquiry Form: https://docs.google.com/forms/d/e/1FAIpQLSdjfTtbthib07itYKD6IBhDG3r4w5krB5V-xeyLU0FeUCA-Mg/viewform

http://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/business-and-mindset-books/


Aug 21, 2019

It takes a lot to get me nervous, but I’d by lying if I said I wasn’t nervous about publishing this episode. Today my friend Tiffany Lee Bymaster is flipping the script and turning the tables by interviewing me, and we go really deep with a lot of stuff in this one.

You may remember that Amy Porterfield was on the podcast to interview me and give listeners some background on my life back in Episode 200. If you’re a regular listener you know that my life has changed so much since that episode was recorded (including the fact that I’m now a Dad!), which is why I wanted to air this recent conversation with Tiffany.

It was several months ago when I reached out to Tiffany and asked her how I could be improving my social media, and she said she wanted to interview me for this show, and now we’re doing it!

In this episode you’ll hear me talk about fatherhood, my business evolution, the big realizations I’ve made about business and success since becoming an entrepreneur in 2012, and Tiffany even asks me a series of questions that my students wanted answered too.

She also asks me a “lightning round” of questions where I share my favorite food, business book, why I’m a “movie snob” when I go to the movies, some weird facts about me, and a whole lot more.

We end the episode on a serious note where I talk about the legacy I want to leave my daughter, and I share the message I’ll want her to hear when she grows up. Although we covered so much in this episode, there was still a lot that Tiffany and I didn’t touch, and she did such a great job interviewing me that I’m definitely going to have her back on the show to do this again.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • How Tiffany and I met and got to know each other, plus why she says I intimidated her at first!
  • How I really feel about showing up on social media…
  • What the evolution of my business has looked like, including the initial struggles I faced and what turned it around for me
  • How Facebook ads and networking with the right people (for the right reasons) built my business more than anything else
  • Why I feel that starting this podcast was like “rocket fuel” for the growth of my business
  • The way I discovered the growing a big team does not equal more success
  • Why I’m a diehard Washington Capitals fan but grew up in New Hampshire, and tons of other things you probably didn’t know about me!
Aug 16, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is a simple mindset hack for when things aren’t going well.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/business-and-mindset-books/

Book Mentioned:

The Practicing Mind by Thomas M. Sterner

Aug 14, 2019

My guest today is a member of my current Accelerator mastermind group, and she has been crushing it in just the short time since we started working together! Hallie Sherman is a speech-language pathologist who works full-time in the public school system in New York, and for the last 8 years she’s also been selling digital resources for busy speech-language pathologists online, and I’m sure that her story will resonate with many of the listeners of this podcast.

Hallie began selling her resources on a website called Teachers Pay Teachers back in 2012, and after realizing that she only had so many hours in a week, she has now shifted her focus to creating her own “mini-courses” to sell on her own website. Her products are reasonably priced, about $30 for one and $75 for a bundle, and Hallie recently had a very successful launch, generating 5-figures in revenue in just 5 days.

In this episode you’ll hear how Hallie has made the transition from “hobby” to a true online business, and what really showed her that her audience wanted more digital offerings from her. 

She reveals how she built her email list, which now has over 15,000 subscribers, and the way she launched her first online course to generate those 5-figures in revenue.

From listening you’ll note that Hallie is an action taker who always has an open mind, and she doesn’t overcomplicate the process or try to re-invent the wheel. The way she launched is actually the opposite of what I usually teach my students, in that she created the course first and then sold it, but it worked really well for her since she already had the content ready and knew what she was going to have in her mini-courses.

Hallie has created amazing momentum in her business so far, and I truly believe the sky is the limit for her when it comes to what she can create in her life and business! 

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:>

  • How Hallie used freebies and segmented her email list to grow a waitlist of 600 people for her first course (before she first even launched)
  • The way she reached out to her target audience of speech-language pathologists to learn exactly what they wanted from her products
  • What Hallie considers her strengths, and how she used them to overcome “imposter syndrome”
  • Her process of learning how to run paid ads to her lead magnets
  • How she leverages her Instagram following of 15,000 people and positions herself as the “go-to” person in her industry
  • The creation process and the steps Hallie took to then launch her mini-courses
  • What she considers the biggest lessons (and surprises) from this experience
  • What Hallie’s team looks like now and the exercise I gave her that will help her decide what role(s) to hire for next
Aug 9, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about two Facebook/IG ads updates you need to know.

Let’s jump into it...


Links & Resources Mentioned:

http://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/business-and-mindset-books/

Aug 7, 2019

On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).

This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day!

How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies. 

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How people overcomplicate their ad strategies and what a simpler campaign set up will do for you
  • My recommendations for how you can simplify your campaigns, and the importance of using a planned out strategy versus random test ads
  • One of the best things you can do to set your ads up for success – and the tools I use to do it in my business
  • Recommendations and best practices for running multiple ad sets
  • Where people are getting confused around objectives and when it can help to use other objectives instead of conversions
  • A pre-launch strategy I use to build video engagement audiences – and ultimately, lead to conversions!
Aug 2, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is knowing your numbers – and why it’s All JUST Math… 

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/accelerator

http://instagram.com/rickmulready

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