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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: December, 2018
Dec 19, 2018

On today’s episode I’ll be sharing what I think that you should be doing to set yourself up for success marketing your business online in 2019.

A lot of what I talk about today are things that I discuss almost every single show, like the importance of testing, but everything shared here is something you should be paying very close attention to as you enter the new year.

I’m so excited for what’s ahead for you in 2019, and you can count on me being right there to help you every step of the way.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why you need to be taking 100% responsibility for your success (and shortcomings) going forward

• The reasons that less is really more and how our motto for next year revolves around this concept

• Ways to get your target audience to gravitate to you

• The increasing role that video strategies will play in marketing and telling your story to potential clients

• Why Facebook Messenger ads are so effective and only continuing to gain in popularity

• Why advertising on Facebook and Instagram will continue to be the most cost effective and efficient way to market your online business next year

• How I break down my audiences and why I do it this way

• Whether or not I think it’s too late to start a podcast and other ways to market your business using your voice

• How trends for e-commerce businesses and influencer marketing is shifting

Dec 12, 2018

I’m always asked what books I recommend for business, because I absolutely love reading these types of books (in fact, I usually have 3 or 4 on them on the go at once)! So on today’s show I want to share 7 books I’ve read that have changed my business, and as a result, changed my life.

As you’ll hear, it was tough to narrow this list down to just 7 books, and I do mention a few extras near the end of the episode. These books aren’t just business books though, as I also include books on mindset that have been a great influence to me. I

’ll be telling you a bit about what each of these books are about, as well as giving my two cents on why I found so much value in it.

In addition to giving you this list of recommendations, I’ll be sending one lucky winner a copy of each of these 7 books! To enter, you’ll need to subscribe to this podcast and take a screenshot showing you have subscribed. Second, you need to leave an honest rating and review of The Art of Paid Traffic on iTunes, and also take a screenshot confirming you have done that. Next, direct message me on Instagram (@rickmulready) those two screenshots and I’ll pick a winner at random. Good luck and I hope you enjoy these books as much as I have!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What can happen when you surrender and stop controlling everything in your life

• A book I’ve read (4 times now!) that can help you make more, while working a lot less

• The power of giving and leading with service first in your business

• What will determine, more than anything, our financial future

• A book that will allow you to do what really matters in life

• How you can use what you already have to create even more revenue and impact in the world

• A resource that will tell you if you have a grip on your business, or it has a grip on you

Dec 7, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is all about How to Increase the Quality of Your Facebook Ad Leads.

Let’s jump into it...

Dec 5, 2018

It’s the third installment of our Messenger Marketing mini-series here on the podcast, and today I’m speaking with one of my FB ADmanager and ROI Club students. Steve Loiselle is a former police offer who decided to start his own Facebook Ads management business, and in the less than a year of doing so, he’s already seeing amazing results (and he’s just getting started).

I asked Steve to come on the show to share a case study of a recent Facebook Messenger campaign he ran for a local snow plowing business, and you’re going to hear how a $500 ad spend for that campaign resulting in between $30k and $50k of revenue for his client. Not a bad ROI!

In fact, this campaign worked so well that Steve’s client had way more business than he could handle, and the business owner needed to hire additional help to service the number of new customers he got as a result of the ad campaign Steve set up and managed.

You’re going to hear the story of how Steve got this client, his targeting strategy for the ads and the use of scarcity in his offer. Plus he’ll be breaking down his entire Facebook Messenger ads funnel, as well as how he leveraged his Messenger subscriber list in a very unique way that led to 20 more sales for his client - with no additional ad spend.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What happened to show Steve that there was big potential for him to starting his own Facebook ads business

• How he discovered he would have to niche down in terms of what clients he works with in order to see the best results

• Why Steve started with a video campaign for his new client and how they generated strong results using it

• What the offer to customers looked like, including his CTA and the ad copy he used

• How Steve is now using custom and lookalike audiences to scale the next campaign for his client

• What he learned from running this Facebook Messenger campaign and what he’ll be doing different the next time

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