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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: September, 2015
Sep 28, 2015

Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com.

We talk all about how they’ve leveraged Facebook ads, specifically video ads, to create a business that’s now generating over $11K per month.

With over 150K visitors a month to their site and 1 million video views, they’ve done a fantastic job building their brand.

In Today's Episode, You'll Learn:

  • About the evolution of their food blogging business - from a slow start to attracting big time sponsors today
  • How and why they started incorporating video into their business
  • Their monetization strategies
  • When and why they started using paid traffic to grow their business
  • The one catalyst that REALLY allowed their business to take off and then accelerate it even further with Facebook ads
  • And the strategies behind how using Facebook video ads specifically, has been a complete game-changer for their business.

Today's Paid Traffic Bonus Case Study

For a complete case study of what made Facebook ads a success for Dustin and Lacey, and to apply them to your business, visit rickmulready.com/58 to download the case study. 

Sep 21, 2015

Want to be a better copywriter? You're going to love this episode.

On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so you can boost your website & email conversion rates.

And that’s the type of copywriting we’re going to talk about today - conversion copywriting. As you’ll hear in the episode today, Joanna is a master at it.

What I loved about the conversation with Joanna is that the strategies and lessons you’re about to learn are relevant whether you’re writing ad copy, email marketing, or copy for your landing page or sales page.

Joanna breaks down how to be a better copywriter from a strategic level but then also gets into the tactics and tricks for implementing the strategies.

Your words are directly tied to your business's success... or its failure.

Sep 3, 2015

On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.

Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.

I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.

Here's a taste of what people have to say about Ryan: 

"It's rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through -- including the words, the tone, the frequency, even the invisible threads -- is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive." -- Ramit Sethi, I Will Teach You To Be Rich

"This is great stuff, Ryan, and I think you're dead-on on 99% of it."  – Ryan Deiss, Idea Incubator / Traffic & Conversion Summit

"Ryan, your writing is so good that I've been struggling to find a way to express how awed I am by what you sent me. It's amazing." – Andrew Warner, Mixergy

I also announce a NEW scholarship winner for my FB ADvantage Facebook ads training program.  It's kind of a funny story for why I'm announcing a new winner and I explain what happened here today.

In Today's Episode, You'll Learn:

  • Ryan breaks down how he recommends setting up a launch -- from the email copy, the ads, the sales pages, landing pages, etc.
  • What’s the very first thing someone should consider when they sit down to write copy?  Ryan talks about the framework he recommends working within.
  • What are some big mistakes novice copywriters make and how to avoid them.
  • Tips for writing headlines that convert.
  • Strategies for writing in your own voice.
  • How writing copy for an ad is different from writing copy on a landing page.
  • Copywriting resources Ryan recommends if you  want to improve your copywriting skills.

There is GOLD here in this conversation with Ryan!  Enjoy...

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