Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2021
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: April, 2021
Apr 30, 2021

What time of the day do you do your best work? I call this your magic time!

In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd.

I'm always looking for ways to become more efficient on my optimized CEO activities while also honoring my energy levels, so we are getting into how I do that.

I am covering some mistakes that I have made in the past, how I have overcome some of my bad habits, how I stay intentional while I am working and more.

This quick tip comes from within the optimized systems and processes pillar of the Optimized CEO Method which allows us to create more revenue, less stress and more freedom, so tune in because mastering productivity is a big part of what allows you so much more freedom in your business.

Remember, we are building our business around our life, not our life around our business, and that's why the intentionality of your schedule is so important.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/clickup

rickmulready.com/accelerator

support@rickmulready.com



Full show notes are available at www.rickmulready.com/491 

Apr 28, 2021

With all of the different business coaching programs out there, how do you decide which one will benefit you the most?

I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode.

My goal is to give you a greater understanding of the program, why it exists, who it is for, how the application process works, what you can expect and more.

I want you to have all the answers to your questions because this is the kind of program that not only impacts your business, but it impacts your life!

 

On Today’s Show You’ll Learn: 

  • How the accelerator program has evolved over the years
  • What the program consists of and why
  • The impact it has on your business and your life
  • How this coaching program allows you to see your blind spots
  • An overview of what happens during the 12 months of the program
  • The community that you will be a part of when you join Accelerator

My team and I have created what I always wanted in a coaching program, which is a blend of one-to-one coaching, group coaching and masterminds with other amazing online entrepreneurs that you can learn from. I really believe that this is the best combination for entrepreneurs to succeed.

Believe me when I say that this program will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, so tune in to learn even more about it!

If you are ready to apply because you want to have a bigger impact in your business without working harder and longer, apply at www.rickmulready.com/accelerator.

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

support@rickmulready.com 

instagram.com/rickmulready 

 

Full show notes available at www.rickmulready.com/490 

Apr 23, 2021

Do you want more customers or students? You’re probably overlooking how to get them...

 

Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.

 

I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.

 

Tune in to this quick tip episode to hear more about what you really should be doing which is creating the best course or coaching program on your topic. It’s as simple as that, and I am explaining it all!

 

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

support@rickmulready.com


Full show notes are available at www.rickmulready.com/489 

Apr 21, 2021

Do you know what a Tiny Offer is? Do you use them in your business?

Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked!

Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs.

Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships.

Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business. She managed the SEO and Social Media departments, teaching marketing and training new agency employees. Allie left her corporate career after the birth of her first baby and a battle with debilitating postpartum anxiety that served as the catalyst for her to transform her life and never look back. She now lives an adventure and travel-filled life based in Northern Minnesota with her husband and three young children.

 

On Today’s Show You’ll Learn: 

 

  • What a Tiny Offer is
  • Who should and shouldn’t create a Tiny Offer
  • What kind of sales pitch works best for these funnels
  • Advice on order bumps
  • Where to start with an ads budget
  • What your sales conversion percentages should be

Allie is talking to us all about adding impact and income without working insane hours which is something I think we can all get behind!

If you want to hear more about creating a Tiny Offer for your online business, this is the episode for you!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

https://alliebjerk.com/

https://www.instagram.com/alliebjerk/

https://www.facebook.com/alliebjerk

Rich Life Reframe Podcast: https://alliebjerk.com/category/podcast/

 

Full show notes available at www.rickmulready.com/488 

Apr 16, 2021

Do you know how to find and use your leverage point? 

It’s all in your data, my friend!

In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point.

Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.

I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more.

This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.

Tune in to learn more about this!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator



Full show notes are available at www.rickmulready.com/487 

Apr 14, 2021

Are you confident in your PR strategy? Do you know how to pitch your business well?

Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business.

Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.

On Today’s Show You’ll Learn: 

  • Why getting eyes on your product is not enough
  • Why PR isn’t out of reach for solopreneurs
  • What your PR pitch needs to have
  • The most important part of your pitch
  • Examples of good pitches
  • Who public relations won’t work for
  • How to delegate the PR process

Gloria’s 3-step process has proven to be incredibly effective, and she breaks it down to be easy for everyone to understand and use.

If you want to learn how to increase your visibility and influence without ads or hiring a PR agency, this is the episode you are going to want to take notes on!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

www.gloriachoupr.com

www.prstarterpack.com

www.getfeaturednow.com

www.instagram.com/gloriachoupr

www.linkedin.com/in/gloriaychou

 

Full show notes available at www.rickmulready.com/486 

Apr 9, 2021

How are you making sure that your students are finishing your course or program?

 

The percentage of students that actually finish the courses that they buy is only about 10-15%.

 

I don’t feel like this is talked about nearly enough!

 

In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.

 

I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more.

 

If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!

 

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!




Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator



Full show notes are available at www.rickmulready.com/485 

Apr 7, 2021

How confident are you when it comes to building your team and leading them well?

I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well.

Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius. 

As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.

 

On Today’s Show You’ll Learn: 

  • What to do if you think you can’t afford to hire
  • The difference between contractors and employees
  • How to ethically hire and leverage interns
  • The importance of defining your culture and core values before hiring
  • Where to find contractors to hire 
  • Making the transition from day to day entrepreneur to CEO
  • How to create a company culture when everyone is working remotely
  • How to do team building activities virtually

 

This is something that I have struggled with over the years, so I know a lot of you feel the same which is why I will continue talking about this on the show!

If you are in the beginning stages of hiring or you just want some great advice when it comes to leadership and culture, tune in to hear more from Tianna!

Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

www.tiannatye.com

www.instagram.com/tiannatye

Tianna’s Podcast: www.tiannatye.com/tyepod

6 Essential Interview Questions for Hiring Virtual Employees

www.mbainventory.com

 

Full show notes available at www.rickmulready.com/484 

Apr 2, 2021

Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?

 

There is so much confusion around this, so the best thing you can do is listen in to educate yourself.

 

In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.

 

I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more.

 

If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered. Tune in!

 

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Also, I am hosting a virtual live-streamed event on April 12th and 13th called Optimize Live! This is perfect for course creators or online coaches who want to optimize their business for maximum profit and impact. Get access at rickmulready.com/optimizelive!



Links & Resources Mentioned in this Episode:

 

Episode 468: Apple’s iOS Privacy Updates and Your Ads: What You Need to Know

 

rickmulready.com/accelerator

 

rickmulready.com/optimizelive

 

Full show notes are available at www.rickmulready.com/483 

1