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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: February, 2017
Feb 27, 2017

On the podcast today, I’m trying something I’ve not done yet on the show…

This is an encore of one of the most requested episodes we’ve done yet on the show.  

Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche.  

And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.

Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.

He and his team offered everything from SEO to blog writing to marketing automation — you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.

This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.

It’s some seriously good stuff.

Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.

It’s a show with the kind of value that, frankly, speaks for itself.

I hope you’ll agree.

On Today’s Show You’ll Learn:

  • Robb’s initial client acquisition strategy when he started his Facebook ads agency
  • How Robb charged new clients for his Facebook Ads services
  • Why niching down is a game-changer for business owners today
  • What’s allowed Robb to actually interview potential clients and pick and choose who he wants to work with
  • How Robb is able to offer a money-back guarantee on his services
  • The value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaigns
  • Why video can be the difference between a home run Facebook ads campaign and a complete strikeout
  • The importance of a follow-up sales sequence and how to set one up so it works with your Facebook ads strategy
  • And a lot more…

5 Steps to Creating a Profitable Facebook Ads Business
Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads Business
Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3 unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

Feb 22, 2017

If you have a Facebook ads business or want to start one at some point, you’re going to love this episode of The Art of Paid Traffic.

Joining me on today’s episode is my friend Amanda Bond (aka - “Bond”), who is a Facebook ads strategist and owner of an extremely successful business managing Facebook ads for others.

You’ll hear how she’s become one of the more sought-after Facebook ad managers around – and she does zero marketing of her service.

Bond’s actually one of the few people I would trust running my own ads.

She shares the story about the success she had with her first local event (these results are amazing!) and how it led to the creation of her current business.

Hear how she went from being terrified to price her services at first, to now only working with her ideal clients…

Bond describes what she did when first scaling her business, along with the need that she filled when she hired her first team member.

After listening to this episode, it’s not hard to understand why after 125 episodes of the podcast, this might be my favorite one to date.

You’ll Also Learn In This Episode:

  • How to avoid being the bottleneck of your own success.
  • How Bond had to work through her own insecurities to successfully scale her business
  • We talk about When starting a FB ads business, people feel that have to take any client. Amanda shares how she got to the point where she’s only working with people that fit her ideal client.
  • Why Amanda was terrified to price her Facebook ads services (it didn’t feel like work so she didn’t feel qualified to charge the rates she was hearing).
  • How she was able to show appreciation to her loyal clients while still increasing her rates significantly
  • How she determined her company’s values and how that has helped her identify her ideal clients going forward
  • She’s clearly identified what role she wants to play in her business in the future (and how she is building up the support to get there)
  • Her step-by-step strategy and process when she starts working with a client
  • What’s working well for her right now from a Facebook ads perspective
  • And a LOT more...

5 Steps to Creating a Profitable Facebook Ads Business

Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads Business

Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3, unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

Feb 15, 2017

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results...

You’ll also learn things like:

  • Facebook ads strategy for a webinar launch, including simple yet effective Retargeting strategies
  • What Facebook is now cracking down on in regard to ad copy when you’re retargeting
  • Should you be using “all placements” when setting up your ads?
  • Audience size before you can start retargeting
  • A reminder about other things that Facebook is also checking during the ad review process

  • When scaling your ads how much should you increase your daily budget by
  • What conversion window should I be optimizing for when I’m trying to get conversions?

And more…

If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that.

In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, working with your ideal clients makes all the difference in the world.

That’s why I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider with potential clients before you bring them on as clients.

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/124

Feb 8, 2017

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.

And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.

On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.

Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com).  I bought this course a few years ago and it’s absolutely killer.

I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on.

Things you will learn in this episode:

  • Five ways to learn exactly what to write to your email list
  • Two key strategies for increasing your email open and click rates
  • How to hone in on specific segments of your email list so you can speak directly to them
  • Why reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you)
  • Why you can have some of your successful promotions even with a small email list
  • How Andre has won several affiliate promotions with email lists under 1000 people
  • How Andre essentially gets people to “raise their hand” on topics that interest them - and why he does it
  • We dive into segmentation and automation
  • You’ll learn the Framework of successful email marketing
  • And a lot more…

 

Feb 1, 2017

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.

On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.

Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.

Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…

The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,

As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.

A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an offer that can attract your ideal audience, this just isn’t going to happen.

And since he’s building his own Facebook ads business, Mike also shares details about his pricing strategy and how he gets his clients.

Whether you’re managing ads for other business or not, you’re gonna get a ton out of this episode.

In Today’s Episode You’ll Learn:

  • The types of campaigns Mike ran for the local pizza restaurant that got him such great results
  • The offers that that generated these results
  • How Mike gets his clients and the pricing strategy he’s currently using
  • The realization that Mike made that led to him create a business that serves others
  • Why a strong call to action isn’t just nice to have, it’s a necessity…
  • Do you need hundreds, or even thousands of dollars to execute a successful Facebook ads campaign?
  • How going too high-end when it comes to video quality can actually hurt your campaign, especially if the business is local
  • How Mike’s strategy for targeting birthdays via Facebook helped one of his clients boost sales - while growing their email list
  • And more...

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.  

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/122

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