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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: March, 2018
Mar 28, 2018

On the show today I thought I’d talk to you about how to create and validate offers that sell. This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my listeners’ business, my students’ businesses, or in my own business. In this episode, I’ll be sharing with you how the offer of my new membership program, The ROI Club, came to light.

I have to mention that when I say offers, here I’m talking about paid offers and not free ones. You’ll hear that when it comes to paid offers, the very first place you need to start before doing anything is understanding the needs of your target audience. Once you know this, you can then create offers that will really serve them.

On the Show Today You’ll Learn:

 

  • Ways that you can determine the needs and struggles of your target audience, even if you don’t have a large following right now

  • How I determined what my audience is struggling with and used the feedback to create my membership program

  • The “4 P’s” of an offer and how to work through them when coming up with your own product or service to sell

  • Two helpful words to put into the promise of your offer – and why they should be there

  • A big mistake that people are making when it comes to pricing

  • How I validated my idea and determined my pricing strategy

 

Mar 26, 2018

For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. Hauke is currently using Facebook ads for his wife’s new baby sleep consulting business. Since their prospective clients will have a very personal need, they will want a connection with someone they trust. I give Hauke my input on the best ways that they can build this trust and establish relationships while building brand awareness and generating sales.

I like the niche they’re in and they don’t need to have a big budget at this point for ads. They just need to be testing and not getting locked into any one single strategy. Most importantly, I feel they need to be aware of the different conversations with each of their target audiences, and the more specific to the audience the conversation can be, the more they will be able to convert their Facebook ads.

On the Show Today You’ll Learn:

  • How they can use their own story and challenges to position themselves as an authority in the field
  • My thoughts on what they can use as a lead magnet, and how they can use a quiz to drive engagement and opt-ins for this resource
  • I look at their current targeting and what can be done in terms of testing
  • Ways they can implement video, including Facebook Lives and video posts, to target their audience and grow their following
  • And more!
Mar 21, 2018

Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads. I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up.

Mike’s on track to do 8-figures this year between his four brands, and even if you don’t have an e-commerce business at the moment, you’re going to get a ton out of really smart ways that he’s marketing and selling his products with Facebook.

Today we talk about everything from how to create an e-commerce business, ways to come up with product ideas and what’s working for Mike now when it comes to his Facebook ads strategy.

We’ll also talk about what are some pitfalls you absolutely need to be aware of if you’re getting into the e-commerce space, and he shares what his Facebook ads “Marketing Trifecta Sales Funnel” looks like. Mike also explains why he clears his email list on a daily basis, and a whole lot more!

On the Show Today You’ll Learn:

 

  • What Mike realized about affiliate marketing and the importance of ethics and values
  • How his attitude, perspective, and focus has changed over the last 15 years he’s been doing affiliate marketing
  • His mindset around sourcing products and ways you can improve the products that you’re offering
  • What their email follow-up process looks like and how they’re getting an open rate of about 35%!
  • Why Mike feels that Facebook Messenger is the future and how he's leveraging it in his businesses

 

Mar 16, 2018

Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego.  

As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000.

Like I talk about a lot here on the podcast, even though the new Facebook algorithm is the “elephant in the room” that has advertisers worried, there’s really no need to panic if they are focusing on adding value and promoting engagement based on solid content.

On the Show Today You’ll Learn:

  • How to tell when your Facebook ad campaign is fatigued, and how you can troubleshoot if it is
  • Ways to attract listeners to a new podcast, even if you don’t already have an audience
  • What to consider when looking at a lifetime ad budget versus a daily one
  • How my two-step approach for minimizing audience overlap can help your next ad campaign
  • My plans for this podcast, and why I encourage podcasters to consider posting episodes to YouTube
  • Why my opinion on boosted posts has changed recently, but you still need to have a strategy if you’re considering doing this
  • Why optimizing for landing page views should be something you are testing
Mar 14, 2018

On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US!

As you’ll hear, Rachael helps people who are want to create, launch and sell an online course with the goal of moving towards and evergreen model. Perhaps most impressive is that Facebook ads aren’t really what she does on a day-to-day basis, but by testing some great strategies she got amazing results.

Rachael shares all her numbers, including how many people ended up registering and attending the webinar, the final sales (including those from the email follow-ups after the webinar) and costs per lead…

A big part of what we talk about today is the mindset shifts required around creating online courses. The truth is that you really don’t have to have a perfect course created before testing the idea and selling it, as long as you have a great offer and effective marketing strategy in place.

On the Show Today You’ll Learn:

  • Who Rachael focused on for this launch and her Facebook ads targeting strategy for getting people to the webinar
  • How she leveraged her client’s large Instagram following, and the ways she was able to get around the price concerns she was hearing  
  • I run through how she can see a cost per conversion in Facebook ads manager, even if the objective of the marketing wasn’t conversions
  • How big of an advantage it is to have a warm audience to market your product to within a short launch period
  • What re-targeting strategies she used after the webinar and how she would re-do the email sequence in the next launch
  • Why a reach objective should be considered when dealing with smaller audiences and how she can use Facebook messenger in her next launch for even better results
Mar 9, 2018

On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences.  One person that I spoke with was my buddy Steve Chou, from MyWifeQuitHerJob.com. He and his wife also have an e-commerce business selling handkerchiefs called Bumblebee Linens, and as well Steve was a past guest on The Art of Paid Traffic on Episode 140.  

In this impromptu interview with Steve, he shares three e-commerce strategies that are working very well for him right now. As you’ll hear, these strategies are practical, actionable and easy to implement!

On the Show Today You’ll Learn:

  • How Steve is using chatbots on a free offer to get email and messenger subscribers
  • Ways to use live chat, FAQs and automated response to add people to your messenger subscriber list
  • Facebook’s broad match dynamic product ads can be an easy way to target audiences and get an ROI on autopilot – if you test what audiences it works with first
  • And much more!

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Mar 7, 2018

I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego.  There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had.

On the Show Today You’ll Learn:

 

  • The best ways to add value and be authentic - and why doing this is more important than ever
  • How Facebook Live videos can be repurposed into paid advertising
  • Using video doesn’t have to be complicated, just do this…
  • Ways to leverage available technology so that you can have more personalized conversations with your audience
  • The two biggest mistakes I see when it comes to Facebook Messenger marketing
  • And much more!

 

Makes sure to tune in to the next episode of the podcast, as I’ll be sharing more of what happened at Social Media Marketing World!

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