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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: August, 2017
Aug 30, 2017

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.

We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue.

One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads.

Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.

Also, I’d love to hear from you.  I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

On the Show Today You’ll Learn:

  • What observations led Deacon to start using Facebook ads in his business last December

  • The specific strategy he used to initially turn $1,000 into $2k

  • What not to do when trying to get the best results with your affiliate marketing

  • How Deacon sets his Facebook ads up -- from “teaser text” to copy and what he uses for headlines

  • Why he tried Facebook video ads but didn’t stick with them…

  • The importance of tracking your numbers, and the biggest challenges he’s faced that forced him to scramble and regroup

  • Why you definitely want to have cash in the bank if you this strategy for affiliate marketing is something you want to test

  • And a whole lot more...

Coming up next week, I’ll be breaking down my recent course launch for you, specifically focusing on all the problems we had -- especially with our Facebook ads, and I’ll share with you all the great lessons we learned from it. If you’re running Facebook ads for launches, you definitely won’t want to miss this one.

Aug 28, 2017

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too.

This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events.

Also, I’d love to get your feedback on the podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you’re listening to this after September 8th, I’d still love to hear your thoughts so please go ahead and message me.  Again it’s rickmulready.com/messenger.

Thanks a lot for taking a minute to share your feedback and ideas, I really appreciate it.

Aug 23, 2017

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.

Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs.

One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months.

If you haven’t yet heard that episode, definitely check it out here.

You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.

We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with.

Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel.

In the episode, you’ll learn:

  • The technique Andrew used to land his first big clients

  • What mindset he always uses when determining his pricing

  • What types of images work the best for Andrew’s campaigns for Melyssa

  • Why he started with warm traffic for Melyssa Griffin’s campaigns, and the testing process that was used

  • Why Andrew is putting so much focus on video ads, and we talk about what  types of videos are working best for him, including what’s being said in those videos
  • Two challenges Andrew faced when scaling the ad spend

  • How he uses Conversion window to test and scale (you know, when Conversions is your Objective you can choose whether you want to optimize for like 1-day click or 7-day click…)
  • We dive into Andrew’s split testing strategy

  • A comparison on how mobile, desktop and Instagram ads are performing against each other for Melyssa Griffin’s campaigns

  • And a whole lot more...

It’s been really cool to see Andrew’s evolution as a Facebook ads manager, from taking my FB Ads For Newbies course years ago to where he is now.

Next week, Deacon Hayes of Well Kept Wallet visits the show to share how he’s using Facebook ads to amplify his content and generate affiliate income -- including one recent campaign where he spent $8,500 and did $21,000 in revenue.

Aug 16, 2017

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.

Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...

I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there.

Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast.

You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them.

She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website…

On the Show Today You’ll Also Learn:

  • How Melyssa started her business “accidentally” – feeling like she got sucked into the possibilities available in the online world

  • The ways she initially drove people to her blog, and the role SEO played

  • What she considers to be the true turning point in her business

  • Why Melyssa thinks her strategy worked so well for her - while many people are trying something similar and not getting these type of results
  • How she Differentiates the offers that she makes on her webinar vs the offer that is always available

  • How much revenue monthly Melyssa is generating from her FB ads, and what she’s spending on ads to achieve this
  • What she covers in her funnel emails
  • How long her webinar funnel is (considering how crazy successful she has been, this may surprise you)
  • And a whole lot more…

Coming up in next week’s episode, Andrew Hubbard, who runs Melyssa’s Facebook ad campaigns, will be joining me to dive into how he’s getting such good results with this automated webinar funnel.

Aug 9, 2017

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.

Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.

It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.

Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…

She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.

On the Show Today You’ll Learn:

  • How (and why) she always approaches her ads with the creation process in mind
  • How to overcome the intimidation factor when creating your FB ads
  • What she considers to be the “holy grail” of an ad
  • Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment
  • How she personally responds to each comment she receives on social media – and why she’s really doing this
  • What to consider when trying to decide on the production quality of video to use
  • How you can use topics being discussed in other niches to customize your own ad content

As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey because it’s when she did get highly strategic and focused that things really took off for her with her business.

Aug 2, 2017

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.

And joining me to share his expertise is conversion copywriter, Joel Klettke.

Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others.

Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…

A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.

As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re making and an expectation that your client has.

It’s all about finding the words to turn skeptics into advocates and prospects into paying customers -- and that’s what we dive into today.

On the Show Today You’ll Learn:

  • Why Google is a fantastic aggregator of information, but a miserable interpretation of the truth (Joel gives a great example he uses with his clients that proves this)
  • How Joel uses his “Before-During-After” process to guide his copywriting
  • Why following your competitors’ negative reviews will allow you to proactively solve customer issues
  • His favorite questions to ask to get the best insights from your target market
  • What Joel uses to track the feedback he’s receiving, how he compiles it and how he makes this information useful in his copywriting
  • The most common mistakes that he is seeing as he is auditing online ads
  • Joel’s top resources for upping your copywriting game, and more!

Coming up next week, my good friend Jasmine Star is back to share a case study, where we’ll dive into the 3 components of a Facebook Video Ad that is giving her the best results in her business.

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