We all want to create and run killer Facebook Ads.
But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!), there can be quite a few elements to strategize and optimize.
For your Ad to perform successfully, you should be strategic and intentional about the image or video, the ad copy, your target audience and a lot more…
And once your Ad is up and running, you’ll want to keep an eye on it and make improvements as needed to maximize your success.
Still, it can be tough to know where to start when it comes to improving your Facebook Ads. That’s one of the biggest questions we get in The FB ADvantage Facebook group -- people asking for help in critiquing their Ads.
Heck, we can all benefit from having another set of eyes on our work from time-to-time.
So, today on The Art of Paid Traffic, I’m going to walk you through my assessment of a Facebook Ad created by FB ADvantage student, Alex Afterman.
Alex was kind enough to share things like his ad copy, image, targeting specifics and a url to his landing page.
Now, I can give the full breakdown of improvements I’d make since I have the complete picture of his Ad setup.
And share with YOU, a critique of what I like and areas and suggestions for improvement.
I cover a ton of actionable tips today that you can apply to your own ads.
Make sure to reference everything that we discuss during the episode below as I’ve laid everything out for you.
On Today’s Show You’ll Learn:
***Are You a Local Business? Join Me For a Free Live Online Training!
If you’re looking to:
This live online workshop is for you!
Grab your free spot here --> rickmulready.com/localtraining
As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.
Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works.
Today on The Art of Paid Traffic, I talk with one of my students who is testing what I’d say is an unconventional strategy, marketing a high-ticket live event offer to cold traffic, directly off of a webinar.
Her name is Heather Hubbard of thelanguageofjoy.com and she’s a lawyer turned lifestyle entrepreneur. She coaches female lawyers to find work-life balance without sacrificing their professional careers.
Last year she hosted her first ever live retreat weekend, exclusively for female law firm partners.
This year Heather is gearing up for her second annual retreat to be held at the luxury Miraval Resort in Tucson, Arizona. And tickets to her event are $3,500.
I wanted to have Heather on the show because, like I said, she sort of ignored the “conventional approach” when she decided to sell her high-ticket offer to cold traffic using only Facebook Ads and webinars.
And so far, she’s seen great success. Plus, she saved herself a ton of time and stress in the process.
The stuff Heather and I cover will give you a unique perspective on how you can take calculated risks and avoid costly mistakes with your own sales funnel strategies.
On Today’s Episode, You’ll Learn:
We’re switching things up on The Art of Paid Traffic this week!
On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy.
As soon as you get into it, you’ll understand why I just had to share it with you here on AOPT.
During the show, Amy and I cover one of THE most common questions we both get (sometimes multiple times a day) by our students and podcast listeners...
How much should I spend on Facebook Ads if I want to have a successful webinar?
In the past, Amy and I have both always answered this question on a case-by-case basis.
Because the truth is, there’s a lot you have to factor in when you’re calculating an ad spend that will allow you to hit your specific revenue goals.
While we still don’t have one “right” answer to this question, Amy and I were able to put our heads together and come up with a formula that makes it a whole lot easier to determine a ballpark budget for your Facebook ads.
If you’re using webinars in your business,my hope is that you’ll find game-changing clarity in the content we cover today. This stuff is seriously actionable and I’m super pumped to share it with you.
On Today’s Episode, You’ll Learn:
And the awesomeness doesn’t stop there...
Amy and I put together a really cool bonus for today’s episode -- a Facebook ads calculator to help you determine your exact Facebook ads budget for your next webinar.
Click the image below to get access to the Webinar Facebook ads calculator
On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels.
Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the way through to becoming a paying customer.
If you’ve been listening to the podcast for a while, then you’ve heard me talk about how important is to “know your numbers” so you can:
But recently I realized that a ton of people get stuck in step one because they don’t know the specific measurements to shoot for, in terms of what’s considered “successful”.
So if you’ve yet to experience the fun of optimizing and automating your funnels (#2 - #4 above), the content of today’s episode is going to help you get to the good stuff.
Just as a heads up, the stuff I cover on this show is a follow up on “the easiest and fastest way to create a high-converting sales funnel”, which we covered last week during episode 100.
If you missed it, no worries -- you’ll still get a ton of value out of today’s show. But if you get the chance, I’d encourage you to check out our 100th episode (especially because I walk you through one of my favorite sales funnel building exercises that I typically only share when I speak at live trainings).
In this episode you’ll discover benchmarks for your funnel stats and simple strategies to help you set goals and determine your success as you work to improve your funnels.
Get ready to gain clarity and confidence around knowing your numbers and figuring out what’s working… to track, improve, optimize and automate your high-converting funnel.
I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.
I’ve made some changes to the program so it’s a bit different than what it’s been in the past.
The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!
To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching…
How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday
There will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, click the link below:
Facebook Metrics You Want to Be Looking At…
Look at the results that are most relevant to your Objective. Check lifetime, weekly and daily stats (depending on how long your ad campaign has been running).
For example, if your objective is:
Every niche is different so results will vary GREATLY. Here are some general guidelines:
**If you are a B2B company, your CPL is likely going to be much higher.
Webinar Stats (Benchmark Rough Guidelines):
Show Up Rate: Average is ~20-30%. Shoot for 30% +
Conversion Rate (% of people buying on webinar): Average is ~2-6%
**40-60% of your total sales during a launch where you’re using webinars will likely come post-webinar!