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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: September, 2018
Sep 28, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about why are so many Facebook ads getting disapproved lately and what you can do about it.

Sep 26, 2018

Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. Craig shared with me how Bedros is using paid traffic to effectively sell $25,000 fitness franchises (as you’ll hear he’s now getting $30,000 for each franchise).

Bedros is a best-selling author, speaker and business consultant, as well as the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest-growing franchises with nearly 700 locations worldwide.

In this episode he talks all about his journey to get to where he is today, coming to the United States as a young immigrant with his family from Armenia. You’ll hear how Bedros learned the value of good customer service at such a young age, why he got into fitness and the role that having mentors played in his learning of marketing and sales techniques.

After starting out as a personal trainer, Bedros moved online promoting his Fit Body Boot Camps and he’s now teaching their franchisees to position themselves to succeed in a crowded market.

You’ll hear how Bedros has such a clear understanding of his ideal target customer, and the ways he’s successfully leveraging brand awareness to lower his Facebook advertising costs and continue to attract the right franchises, and so much more.

Want to win a 30-minute strategy session with me, similar to this one with Lianne? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The reasons Bedros decided to focus on one thing – and do it better than anyone else

  • How he uses their branding to attract their ideal customers as franchisees and the way he uses Facebook ads to do this

  • Bedros’ Facebook ads strategy and funnel, including his use of case studies of other franchisees in his marketing

  • What his ad copy and images looks like

  • How Bedros was able to bring his cost for completed “Expression of Interest” forms from potential franchisees down from $185 to $30 each

  • Why the lowest cost per leads isn’t always a good thing when it comes to Facebook advertising

  • How Bedros overcame issues with his Facebook advertising accounts and why despite testing advertising on multiple social media platforms, Facebook is the most effective for his business

  • The mindset shifts he made in order to think better and the what he’s done to evolve into a better leader
Sep 21, 2018

Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel.

There’s a lot of moving parts to a funnel so how do you know what to focus on first when trying to improve your results.

And specifically, I’m going to share a recent example that an FB ADmanager student of mine brought to a recent coaching call.

Sep 19, 2018

I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Traffic. When I think of challenges Zach is the person who comes to mind, and he’s here today to dive into the framework he has created that not only has worked for him but so many of his students.

Zach’s been doing challenges for a few years now, and a challenge actually gave him his first 6-figure launch, but you’ll hear how he started out online doing everything from paid surveys, to freelance writing, to direct sales and then running a food blog.

In this episode, you’re going to learn how this self-professed “marketing nerd” discovered Facebook ads management in 2015, and was then able to get a number of clients quickly. This led to the creation of his first online course around live streaming to help other marketers get clients, and since then he’s added a number of offerings along with his flagship challenge program.

Zach has a love of systems, marketing and making things simple. In fact, when I have questions around getting processes in place in my business, he’s the person I ask, and he’s brilliant when it comes to this stuff.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Zach used live streaming to effectively get new clients, and the point in time in which he really knew that it was working for him

  • What a challenge is and the 3 things it can do for your business

  • The way he transitioned to doing challenges and how he tested different things to arrive at his framework.

  • What hasn’t worked for Zach when it comes to doing challenges

  • The challenge system he uses (from start to finish), including the 6 sales emails he recommends you use in your challenge funnel

  • How to use Facebook ads, blog posts and more to get people into your challenge

  • What niches challenges will, and won’t, work best for

  • Why it isn’t the best idea to give too much content away in your challenge

  • How to run evergreen your challenges and two warnings Zach has for people looking to automate them

 

Sep 14, 2018

Today’s quick tip is about how to overcome the enemy of progress in your business.

This slows down so many people and they don't even know it!

Sep 12, 2018

I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode.

You’re going to hear how this conversation is like one that two friends sitting down for coffee would have. David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more.

Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. What he talks about today aren’t just theories; they have been well tested and they work, and not to mention, they are super actionable strategies that cost nothing, or very little, to use.

Stay tuned until the end of the episode and you’ll also hear a very special prize announcement from David that you are not going to want to miss!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How KingSumo started out of a personal need for running viral giveaways
  • What David’s framework for testing looks like and why he likes using one month as a timeframe for new strategies
  • Which metrics are measured and looked at to determine if the strategy is working
  • The advantages of getting into a marketing channel early
  • 3 steps David takes to use YouTube to leverage their competitors
  • How he measures the quality of traffic coming in from YouTube
  • The strategy David uses to generate $1 cold leads, with no retargeting
  • Why giveaways are a great way to grow a business, even for companies with a small marketing budget  
  • What David is doing on LinkedIn to get 3-10x the number of clicks as Twitter, all organically and with half the number of followers
  • How they decide where to focus their attention and why they’re able to do such a good job with this
Sep 7, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about what objective to choose when you’re retargeting warm traffic.

Sep 5, 2018

Today I’m welcoming back Jim Fortin to the podcast, and like last time, we cover so much in this episode. I received a lot of feedback on the last show with Jim, titled How to Ethically Use Subconscious Selling to Improve Your Marketing and Sales, and today I wanted to take the next step in that conversation.

You’ll hear us talk about the reasons why hard work won’t necessarily give you the results you’re looking for in your business. We also look at how we’re all affected by our habits, and where the results we see really come from.

I’ve been working with Jim for most of this year, and it’s been hugely transformational for myself and my business. In this episode, we discuss how control is really an illusion and the ways it was holding me back in my business, and we also share something that has been another huge gamechanger for me and can be for you too.

This is definitely one of those episodes to go back and listen to a couple of times to really grasp the wisdom that Jim is sharing. I’m hosting a live training with Jim on Thursday, September 13th at 11:30 AM PST called Why Mindset and Hard Work Won’t Get You the Results You Want In Your Business (And What Actually Can), and you can register now at https://rickmulready.com/transformation.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Jim enjoys the transformational work even more than the influence work that he does
  • How what he teaches can help us grow our businesses
  • The important role of habits, and the way he helped me greatly reduce one particular habit that I previously had
  • How your commitment and self-integrity will relate to the success you see (or don’t see) in business
  • Why we should be working from a place of possibility and not past circumstances 
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