Have you ever thought about the type of information your potential customers might need before they:
Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently.
Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.
Think about it…
Roofing is a several thousand dollar expense. If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your ads
You have to build trust and be seen as an authority first before people will want to work with you.
Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months. 40% in three months selling several thousand dollar roofs!
And, he’s attracting more business now than he can handle. Not a bad problem to have, if you ask me
This is why I wanted to have him on the podcast -- to learn more about Adam’s super smart approach to using Facebook Ads to grow his business.
I have no doubt that this episode will inspire both local and online business-owners to consider this smart approach to using Facebook Ads to skyrocket your sales through value first.
On today’s episode you’ll learn:
This is the final show in our 3-part mini-series on Facebook Ads for local businesses.
If you’d like additional training, be sure and sign up for one of my free live online trainings THIS WEEK...
Sign up for a day/time that works best for you here: How to Grow A Local Business (every week) with Facebook Ads
Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.
Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.
David and his wife own Sips n Splatters Art Parties. They have multiple brick-and-mortar locations in Southern Illinois where people can come to enjoy wine and painting with family and friends. They also recently expanded their business model to include franchise opportunities and online courses.
During the episode, David walks us through the evolution of his business as it relates to advertising on Facebook. It was super interesting to hear his story!
We talk all about the exact steps he took to shift his marketing strategy when, a few summers ago, Facebook made a huge change to its algorithm which meant only 2-4% of your Facebook fans saw your posts.
Get ready to hear some great insights, tips and strategies as we cover all the details of basically every marketing move he made from the very beginning in his business, to get him where he is today.
In this episode you’ll learn:
Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.
You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman.
As we drove out to the river on the first morning, Ty, my guide, asked what I do for a living.
And, as often happens when I tell people I’m a Facebook ads guy, he naturally asked me how I would recommend he use Facebook ads to grow his guide business.
For the next 20 minutes I shared the exact strategies that I would use to grow his business. I love breaking people’s business down like this.
It was so fun, that I decided to share these strategies with you here on the podcast.
This episode is the start of a mini-series on AOPT focusing on how local brick & mortar businesses can use Facebook ads to grow their business.
Even if you’re not a local business owner -- maybe you have an online business -- don’t skip these next few episodes because everything we’re talking about is still super relevant to online businesses.
On today’s episode, I share the exact 4-step strategy I would use to grow Swallowtail Fly Fishing with Facebook ads:
I also discuss what you MUST have in place before you even consider starting a campaign like this.
This episode is a step-by-step walkthrough of what’s working right now to grow your business with Facebook ads -- whether you’re a local business or not.
The FB ADvantage LOCAL Course!
Super excited to announce that my Facebook ads course for local brick & mortar businesses is launching very shortly!
If you’d like to get on the early interest list for The FB ADvantage Local, simply click here: rickmulready.com/fblocal
I met Owen Video at Social Media Day San Diego last week.
He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…
...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.
I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.”
He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads.
And you know what? The results were amazing!”
He told me his click-through-rate on his videos went from 3% to over 10%.
Ha! I love it…
He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos.
And for me, this is where it’s gets really interesting...
He also got really strategic in split testing a variety of thumbnail images for the videos.
Yep, thumbnails -- something I don’t normally put a lot of stock into when running Facebook video ads.
But after hearing about Owen’s results, I may change my tune.
He tested 7 different images and found one thumbnail that was a clear winner that drove big time results.
After hearing all this, I told Owen I had to have him on the podcast this week to explain everything he did to get such great results with his Facebook video ad campaign.
In the episode, you’ll also learn: