Let’s face it, it’s human nature to procrastinate.
This is almost always true when whatever we’re procrastinating has some risk attached to it.
One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with the fact that people often wait until the very last second to make decisions and take action.
In working to overcome this challenge as business owner, myself, I learned about some of the psychology behind why people procrastinate. When I finally understood that, I could leverage those principles of human psychology in my promotions to increase sales -- without being sleazy.
On Episode #113 of The Art of Paid Traffic, I’m talking with my friend Jack Born all about using urgency and scarcity in an authentic way to sell more products and services in your business.
Jack is the founder of Deadline Funnel, a software company that allows online marketers and entrepreneurs to...you guessed it, add urgency and scarcity to their promotions in an authentic way.
And while he’s mastered the art of getting people to take action and buy NOW, the real reason I invited Jack on the show is because I’m a big fan of his whole approach to this sort of stuff.
Of course, we talk about a ton of things you can do to increase sales with limited promotions. What I think you’ll appreciate most, though, is that our conversation keeps coming back to the theme of marketing and selling with authenticity and integrity.
Have you decided on which new marketing strategies you want to test out in 2017?
As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that...
But another essential part of that is occasionally testing some new strategies and ideas, so that you continue to successfully market your business in the ever-changing online world.
The big problem that even the smartest marketers run into when it’s time to try something new with their online marketing, is a classic case of overwhelm. They have a hard time deciding which platform, strategy or tactic to actually test when there are endless possibilities.
That’s why today we’re digging into a topic we haven't touched in quite a while on the podcast: advertising on Pinterest, and how to know if it’s right for your business.
On this episode of The Art of Paid Traffic, I’m talking with content and social media marketing strategist, Alisa Meredith, all about advertising on Pinterest.
Alisa has helped a ton of her clients think differently about Pinterest as a platform so they can understand if their business can be marketed successfully on the site.
So, even if you’ve never considered using Pinterest for business purposes, today’s episode has a ton of great info about what’s working right now on the platform.
And since my goal is to help you narrow down the best strategies to test for growing & automating your business, I’m pumped for you to hear Alisa’s expert opinion about whether or not your business should be advertising on Pinterest and if so, how to get the most out of it.
“The riches are in the niches...”
If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase. Or at least some variation of it.
By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specific problem for a super specific target market) is the key to success.
I feel like this idea comes up as a key piece of advice both to brand new entrepreneurs who are just starting out, and to more experienced business owners who are looking to take things to the next level.
And that’s one of the reasons I know this week’s podcast episode has the potential to be a real game-changer for people.
On Episode #111 of The Art of Paid Traffic, I talk with my friend and former student, Robb Bailey.
Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.
He and his team offered everything from SEO to blog writing to marketing automation -- you name it.
But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.
This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.
Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.
It’s some seriously good stuff.
Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.
It’s a show with the kind of value that, frankly, speaks for itself.
I hope you’ll agree.
On Today’s Show You’ll Learn:
When you want to create a successful Facebook ads campaign, what do you do?
Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109)
Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign…
It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running.
...selecting your “Campaign Objective”.
With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals.
But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step.
And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s overall results.
This week’s episode of The Art of Paid Traffic is dedicated to helping clear up any confusion you might have around choosing the best objective for your Facebook ads campaign.
Hard work is, well, just that -- hard work.
It's stuff we don't always like doing yet the reward on the other side is often the greatest.
We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing results from our efforts.
I get it, I'm like that too sometimes.
It's a mindset I often see when I work with students who want to use Facebook ads for their business.
They dive right into Ads Manager and Power Editor. They take time to understand the technical side of setting up their Facebook Ads. But when their ads start running, they expect to see dollar signs flying right out of the gates.
Yes, the power of Facebook Ads does make it possible to see pretty fast results. But first, it requires some critical “pre-work”.
This is the stuff that needs to happen before you even begin setting up your ad campaign.
On this episode of The Art of Paid Traffic, I cover all aspects of that “pre-work” and explain the three critical elements of a successful Facebook Ads campaign.
I break down the details of exactly what you need to spend time on if you want your Facebook Ads to be successful.
You'll learn the ins and outs of the “hard work” most people miss, or simply don’t want to do, before they start running their Ads. The hard work that will drive a successful campaign.
The good news is that a big part of what makes this work seem daunting for people, is just the fact that it’s brand new and feels unfamiliar.
So, what do you say we fix that today?
Let’s get into it so you can get using Facebook Ads the right way...
...to see real results that grow your business each and every day.