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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: February, 2021
Feb 26, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Is your ideal customer avatar really working for you?

If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.

In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.

That’s right, I said it. 

If you want to find out how to fix your ICA, be sure to tune in! 

If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series. It comes out on March 1st, it’s totally free, and you can get registered at www.rickmulready.com/4x

 

Links & Resources Mentioned in this Episode:

www.rickmulready.com/4x

Full show notes are available at www.rickmulready.com/473 

Feb 24, 2021

Are you ready to learn some mind-blowing strategies for creating effective messaging?

If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!

In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. 

Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.

 

On Today’s Show You’ll Learn: 

  • The importance of having a congruent brand and voice 
  • The role of communication in sales 
  • How to get to know the problems that your customers are experiencing
  • The importance of understanding how the subconscious works
  • The significance of how you say things 
  • Why giving an example is so powerful 
  • Patterns that you can use to strengthen your communication

I know you will get a ton out of this episode because I was taking notes like crazy!

If you want to hear more of what we’ve been talking about in these episodes at a much deeper level, you’re going to want to catch Brandon’s brand new Content Revolution Video Series. 

You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. I will be available on March 1st. It’s totally free, and you can register at www.rickmulready.com/4x

 

Links & Resources Mentioned in this Episode:

Content Revolution Video Series 

The Content Revolution Facebook Group

Brandon’s Website

Brandon's Podcast: The New Generation Entrepreneur

Follow Brandon on Instagram

Like Brandon’s Facebook Page

 

Full show notes available at www.rickmulready.com/472 

Feb 19, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you want to test your ads without sinking a ton of money into them? 

Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes.

We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap. 

I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads.

I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!

If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences and forces you to stand out within a crowded niche, I have something for you! Do you remember my buddy Brandon Lucero? He has a free video series coming out on March 1st called The Content Revolution Video Series that you’re going to want to check out. You can register at www.rickmulready.com/4x

Links & Resources Mentioned in this Episode:

www.rickmulready.com/4x 


Full show notes are available at www.rickmulready.com/471 

Feb 17, 2021

A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise?

That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche.

Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero.

This is just Part I of this discussion, so don’t miss Part II next week!

On Today’s Show You’ll Learn: 

  • Why your messaging is keeping you stuck
  • How to get in alignment with your messaging 
  • How to go from an unheard entrepreneur to a new generation entrepreneur
  • Why you should create identities within your brand 
  • What the struggling avatar and future paced hero might look like in your business
  • The difference between knowledge and knowing 
  • How to ruffle feathers in the right way
  • The importance of having a unique methodology 

In Part II, we’re going to be talking about communication styles - specifically subconscious communication - which is something I am super excited to learn more about. 

If you want to get registered for Brandon’s brand new Content Revolution video series, go to www.rickmulready.com/4x. It’s totally free and will be available Monday, March 1st. 

Links & Resources Mentioned in this Episode:

Content Revolution Video Series 

The Content Revolution Facebook Group

Brandon’s Website

Brandon's Podcast: The New Generation Entrepreneur

Follow Brandon on Instagram

Like Brandon’s Facebook Page

 

Full show notes available at www.rickmulready.com/470 

Feb 12, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you have a pre-launch strategy? Are you getting people excited about your launch? 

Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. 

When you’re doing a launch for your business, you need to be producing content that gets people excited about it. 

In this episode, I’m going to talk about some of the biggest mistakes that I see people making, how to get better results from your launch period, and how to take advantage of video content. 

If you want your launch to stand out from the crowd, you’re going to want to catch this episode. 

 

Links & Resources Mentioned in this Episode:

Register for Brandon Lucero's Free "Content Revolution" Video Series here! --> www.rickmulready.com/4x  


Full show notes are available at www.rickmulready.com/469 

Feb 10, 2021

Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads?

Don’t panic. We’re getting into everything you need to know in this episode!

First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared. 

To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown. 

Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads.

He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to affect our ads and what we can do to prepare for it. 

On Today’s Show You’ll Learn: 

  • What this update means 
  • Why data tracking might be slightly different than you think
  • What changes you can expect to see
  • How this is going to affect your conversion tracking 
  • How attribution windows are changing 
  • How it will affect the optimization of ad campaigns within Facebook's algorithm 
  • What it means to only have eight conversion events 
  • What you need to do right now in order to prepare
  • There’s no need to panic. In fact, if you do the work now, you’ll actually come out on top when these changes do come into effect!

If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.

What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability

That is what I'm offering in my Accelerator coaching program. It’s open and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply. 

 

Links & Resources Mentioned in this Episode:

Terrell@ecommandcoffee.com 

www.ecommandcoffee.com 

How Apple's iOS 14 Release May Affect Your Ads 

Best Practices for Domain Verification 

Facebook Pixel Updates for Apple's iOS 14 Requirements  

About Aggregated Event Measurement 

Configure Events to Use Aggregated Event Measurement 

About Event Priority 

 

Full show notes available at www.rickmulready.com/468 

Feb 5, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

What if you only had 3-4 hours a day to work your business? What would you be spending your time on?

Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame.

You might even be working more hours than that. If that’s the case, I’m going to challenge you to cut down on some things you're doing in your business so you can gain more leverage. 

We’re going to talk about some practical tips for leveraging your time and some of the mindset work that needs to happen. 

Being more strategic in your business and implementing a plan that allows you to make more while working less is what my Accelerator coaching program is all about. If this is resonating with you, and you're a course creator, online coach or you have a membership program, and you’re not sure what next steps you should be taking, I want to invite you to apply for my Accelerator coaching program. It’s open right now by application only, so if you want to learn more or apply, go to www.rickmulready.com/accelerator

 

Links & Resources Mentioned in this Episode:

www.rickmulready.com/accelerator 

Clubhouse: rickmulready


Full show notes are available at www.rickmulready.com/467 

Feb 3, 2021

Today, I am bringing you a “Best of” episode that is more relevant now than ever. 

What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. 

What holds so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races! 

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super-smart organic strategies, especially on Instagram.

On the Show Today You’ll Learn:

  • How Nicole fell in love with backyard gardening and then created a business around it
  • Why she moved to the online space, plus the pivotal role that Instagram played for her
  • The big vision that Nicole has created for her life and business, and the way she is working backward to achieve it all
  • How she was able to go from a launch that generated just three sales to filling 35 spots in her membership in just a short period of time 
  • What she is doing to manage a business professional and personal life while moving towards her long-term vision for the companies
  • Four key strategies that Nicole has used to build her online community intentionally, including one powerful Instagram strategy that you’re going to want to give a try
  • The challenges and limiting beliefs she faced in running Facebook ads and the way that Nicole has overcome them

Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you! 

If you’d like my help as you do this for your business, then I want to invite you to apply for my Accelerator group coaching program. To find out whether you’re a good fit, go to www.rickmulready.com/accelerator to find out more.

Full show notes available at www.rickmulready.com/466

 

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