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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: February, 2018
Feb 28, 2018

Today I’m bringing another strategy session with one of my students, Hayley Strzelec. We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses.

I share a strategy that so many agents are not doing now, but with a little effort in this area, they could completely position them as the “go to” person in their area. We also look at how to prioritize targeting when you’re working with a small budget, and what objectives need to be used when doing this. We finish with a conversation around what to do when you’re getting high positive, but also high negative feedback, and what you need to look for when it comes to relevancy scores.

Even if you’re not a real estate agent, you’re going to get a lot of value from this strategy session as we discuss a lot of different strategies that can be applied to any business marketing in a smaller town.

On the Show Today You’ll Learn:

  • How videos and incentives can be implemented effectively into your local marketing campaign
  • Whether I would start with warm audiences or cold traffic and my suggestions for objectives to use
  • Ways that a brand awareness campaign can be used to start building a position of authority for your client
  • What can be done in terms of testing, and a common trap that advertisers fall into when it comes to advertising on Facebook
  • And much more!
Feb 21, 2018

For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the show)! I’m joined by my friend Jason Brown, a stock and options trader who teaches people how to do stock and options through his website, TheBrownReport.com.

I asked Jason to join me today so that we can dive into the unconventional approach of growing his business using an automated webinar that he started running on YouTube. Jason now spends about $10,000 in paid advertising each month and he’s seeing an amazing 3-to-1 ROI!

I also wanted to share Jason’s story about how he built his business to 500k, all while working a full-time corporate job. You’ll hear how he learned which platform to start using to market his business, how he justifies sharing his entire webinar as a YouTube ad and the trial and error process he used to achieve all the success he has had to date.  

On the Show Today You’ll Learn:

 

  • What makes Jason’s approach to teaching others about the stock market different than most

  • How his business and marketing has evolved, and why he waited to leave his corporate job

  • Why he considers YouTube ads as “game changer” for his business and the approach he took when learning the platform

  • How he’s been able to build his business to run full-time, while he works at it part-time…

  • His recommendations for marketers new to Google marketing

  • The ways that Jason is tracking key metrics like lifetime customer value and conversions

  • My advice on how he can improve his Messenger marketing strategy – in order to stay within Facebook’s policies

  • How Jason consolidated his multiple offers and the reason for this shift in strategy

 

Feb 14, 2018

Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords.

We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to bring on the podcast. Mike Rhodes is a name I kept hearing, and you’ll he’s the perfect person to share more about the massive opportunities with Google AdWords (that I know are being overlooked by a lot of people).

Mike gives some great tips on these opportunities and which businesses AdWords are for - and who maybe shouldn’t be spending money on them. He talks about the changes he’s seen in online advertising the past several years, the keys to remarketing, and he also takes us through how he would market a hypothetical business that I ask him about.

You’re going to hear Mike explain why when it comes to Google AdWords, you really don’t need to make it difficult but you do need to understand your limitations and know when it is the right time to get help from a team of experts.

On the Show Today You’ll Learn:

  • How Mike got started in Google AdWords – and the two books that changed the way he thinks about business and money
  • Why he doesn’t focus on Cost Per Click and what metric matters the most to him
  • How to use Google to tell if people actually want what you’re selling and the many ways you can use AdWords in your marketing
  • The importance of diversifying your advertising beyond just Facebook
  • Why Mike feels so strongly that when it comes to advertising using Google, everything starts with tracking!
  • What you absolutely need to be doing now if you’re an E-comm business
  • The top questions to ask when interviewing agencies to work with
Feb 7, 2018

On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! I chose this group because I think the answers to these questions will really benefit a lot of you.

I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign might not be getting traction and a whole lot more.

On the Show Today You’ll Learn:

  • What the recent changes to Facebook’s algorithm for their newsfeed, what it means to your business – and why I think these changes will be good for marketers

  • What you need to consider before making changes to ad an ad set while it’s running

  • Why you shouldn’t be discounting the value of awareness and branding when targeting audiences

  • How to proceed if you’re getting a high relevance score and positive feedback, along with high amounts of negative feedback…

  • What to do if the ad manager doesn’t seem to be tracking conversions
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