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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: May, 2020
May 29, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. 

I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale. 

Wondering how much you should budget during each phase?  Tune in to find out what I recommend as a general rule when it comes to setting your ad budget.  If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! 

Just a reminder that I have a new training available.  If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now.

May 27, 2020

Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.

 Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like.

Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation.

On Today’s Show You’ll Learn:

  • Where to start when it comes to planning your emails
  • Why list building is communication building
  • How to build an audience that’s rooting for you
  • Different types of emails and what to use them for
  • How to avoid overwhelming your audience
  • How to increase your open and click rates
  • The number one email that must be included in your nurture sequence
  • The secret sauce email (and subject line!) that Pat likes to use in his launches

Full show notes available at www.rickmulready.com/300

If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! 

May 22, 2020

Today I have a quick tip episode for you.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero.  This launch was the most successful affiliate launch I’ve done in my business. 

I will go over what worked extremely well and what I will do differently next time.  It’s important to remember that you don’t need to do “all the things” when you are doing a launch.  You need to look at the things that are working or the ones that have worked in the past and double down on those. 

Are you wondering how long you should promote your launch?  Wondering what type of bonus you should provide?  Maybe you are curious what my ads looked like and what changes I would make when running them next time. 

Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever. 

If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now. 

 

May 20, 2020

Are you overwhelmed by the to-do list that comes with launching a live webinar? If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off.  

In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll also walk you through my rationale behind each decision and HOW to get each step completed.

Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.

On Today’s Show You’ll Learn About: 

  • Understanding all the moving pieces involved in a live webinar launch
  • Prioritizing each step in the process 
  • Setting and achieving your webinar launch goals
  • Staying motivated instead of paralyzed by your to-do list
  • Creating a realistic timeline for starting your process
  • Finding team members and resources to help with your launch
  • The onboarding experience and why it’s important 
  • What you should look at during your post-launch review

Simplifying and strategizing launches is one of the things I help people do inside of my Accelerator Mastermind program.  This program is intended for online experts, so if you’re a course creator, a coach, or an online educator, and you’re ready to push yourself to the next level, this program would be great for you!  To find out more head to rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/kajabi

www.rickmulready.com/accelerator

May 15, 2020

Welcome to another quick tip episode!

In these episodes, I share tips and strategies to help you grow your online business so you can have a greater impact and increase your revenue.

Are you wondering if you are getting your clients the online course results they are after? As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence.  It makes us feel like we're never enough. 

Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’.  Camille helps hopeful travelers find remote work or start a remote business.

Listen in as we get clear on the promise of her different courses.  Ultimately, it's what the students do and take action on that determines their success. 

Let’s dive in…… 

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. 

Links & Resources Mentioned in this Episode:

www.RickMulready.com/adstraining

www.morethanawheelin.com

Find Camille on Instagram

May 13, 2020

Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished. 

Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards. 

Joy learned that it’s critical to show up consistently online to serve your audience and that it can be helpful to engage in new ways. She saw a huge jump in her following simply by repurposing her webinar content into a podcast. The tipping point in growing her online course launches came when she started creating her own Facebook ads.

If you’ve wondered what it’s like to be an online course creator and navigate a course launch with all its ups, downs, and tech issues, Joy gives us an honest look. She also shows how strategically outsourcing tasks in your business can lessen the load on your plate and help you to scale. 

On Today’s Show You’ll Learn About: 

  • Creating consistent revenue in your online business while working fewer hours
  • Successfully launching  using the Livestream launch formula 
  • Best practices for transitioning a face-to-face instruction method to an online digital course model
  • Engaging with your audience in new ways 
  • Effectively using Facebook Ads to grow your audience and promote your course launches
  • How to use podcasting to repurpose your content and grow your following 
  • Increasing prices for your online course 

As you can see, Joy has been on a journey of growth in her business over the past year. If you are ready to take a similar journey and are an online expert like Joy, then I’d love to serve you in my newly updated monthly Accelerator Mastermind program. The program is now open by application only. Click here to apply

Full show notes available at www.rickmulready.com/296

May 8, 2020

Welcome to another quick tip episode! 

Today I want to do something a little bit different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”. 

Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it. 

I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is.  Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want.  

Let’s dive in…… 

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. 

 

May 6, 2020

Are you managing FB ads for other businesses or thinking about starting a business to do this? If so, you are going to love my interview with Amanda Bonds. 

This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode.  

Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!

Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.

Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.

If you're an existing ads manager or you're looking to get started with an ad agency, I encourage you to register for Brandi Mowles's brand new three-part live virtual training series Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required. To register head to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About: 

  • Starting small when jumping from being a freelancer to building an agency 
  • The value of knowing and trusting your vision
  • Realizing you have impostor syndrome
  • Amanda's Rotarian background that started it all
  • Being terrified to put pricing on your services
  • Rewarding your loyal clients while increasing your rates
  • Being clear about your values
  • Choosing clients and hiring people that align with your values
  • The trap of hiring a VA without establishing processes first
  • How to grow and nurture a virtual team of leaders to support your business
  • What's working with Facebook now and what's coming ahead
May 4, 2020

Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years.  How?  With simplicity in mind. Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly. 

Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team. 

We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business. 

Brandi focuses her time and energy on what matters most and what will move the needle forward in her business.  On today’s show, she will break everything down to show us the importance of making things simple, while getting the biggest results possible.  

If you're an existing ads manager or you're looking to get started with an ad agency, I invite you to register for Brandi's brand new three-part live virtual training series, Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required - even during the times of uncertainty that we are in. This free live training series kicks off on Thursday, May 7th. To register, go to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About: 

  • What you should be focusing on before you worry about your branding 
  • Using simplicity to filter your marketing ideas
  • The questions you should ask yourself when narrowing down who you want to serve
  • Brandi’s strategy to land high-paying clients
  • The importance of quality over quantity on Linkedin
  • What to do during the first 24 hours of client onboarding
  • Niching down as a service provider or course creator
  • Why you don’t need to focus on multiple platforms in your business
  • Using ads to scale vs relying on organic growth
  • Gaining raving fans through underpromising and overdelivering
  • Brandi’s must-have tools to create simple systems
  • Clever ways to get on the radar of high-quality entrepreneurs

Full show notes available at www.rickmulready.com/293

 

May 1, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip or strategy that can help you grow your online business so you can have a bigger impact and increase your revenue. 

Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show.  I have heard from a lot of you about the uncertain times we are in right now.  Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business.  

On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time. 

If you are an ad manager and feeling uneasy about your business, I encourage you to lean into service and get creative about how you are serving your clients. 

Many of you know that I stopped marketing my course for ad managers about a year and a half ago while I was going through transitions in my business.   Now I work with entrepreneurs to help them grow their businesses.  One of my accelerator students, Brandi Mowles has a training coming up that I wanted to tell you about called Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients.  If you are looking to start or grow your ad business, you will definitely want to check it out.    


Links & Resources Mentioned: 

https://www.rickmulready.com/adclients

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